BUSINESS PLAN

LOGO

In Partial Fulfillment of the Requirements

For Entrepreneurship

Lyka Belonio
Loureyne Lawas
Michael Ivan Agramon
Gleyzelle Descuatan
Charmalou Veraño

May 07, 2024

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SECTION 1

EXECUTIVE SUMMARY

The T'boli are the indigenous inhabitants of Lake Sebu in the mountains of

South Cotabato, Mindanao, who created the abaca tie-dyed t'nalak textile. T'nalak is

a traditional hand-woven cloth made by the T'boli people of the Cotabato region. It is

weaved to commemorate and honor significant life events in the community, such as

birth, life, marriage, and death. The cloth is made of abaca fibers and naturally dyed

with bark, roots, and certain plants. The fabric goes through a unique tie-dye

procedure in which it is knotted in exact knots determined by finger or knuckle length

and dipped in dyes to create elaborate patterns that signify precision in craftmanship.

This is indicated by a specific tri-color scheme in which the background is

painted black and the pattern is white, which is then stained largely with red.

However, it is quite common to see creative modifications on a conventional pattern.

T’nalak is such wonderful evidence of the culture and tradition of the T’boli

people. It is a way of life, a life which makes every Filipino proud, more especially the

South Cotabataneos. It’s not just a fabric, it’s a testament to the rich heritage and

artistic skill of the T’boli community. Here’s (Brand name), a store that sells bags and

apparels which are proudly made in the Philippines. In here, we are honoring

tradition and embracing modernity.

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SECTION 2

PERSONAL DETAILS

THE PROPONENTS

LYKA B.
BELONIO
She was born in November 03, 2006 in Doctor’s

Hospital, General Santos City. Her parents are Riza B. Belonio and John Vincent D.

Belonio. She is currently studying as a Grade 12 student in Silway-8 National High

School. In the future, she will be a Certified Public Accountant.

MICHAEL IVAN L.
AGRAMON
He was born on December 1, 2005, in Polomolok,

South Cotabato. As an 18-year-old student, he is currently studying at Silway-8

National High School in the grade 12 academic track of Accountancy, Business, and

Management (ABM). In the future, being a successful businessman is what he wants

to be.
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LOUREYNE L.
LAWAS
She was born in March 19, 2006 in Polomolok, South

Cotabato. Her parents are Ronelito L. Lawas and Rosalyn O. Lachica. She is

currently studying as a Grade 12 student in Silway-8 National High School. In future,

she will be a successful businesswoman.

GLEYZELLE
DESCUATAN
She was born in April 02, 2006 in Polomolok, South

Cotabato. Her parents are Gerwin Descuatan Sr and Gloria Descuatan. She is

currently studying as a Grade 12 ABM student in Silway-8 National High School. To

be a successful businesswoman.
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CHARMALOU
VERAÑO
She was born in August 16,2004 in Silway8

Polomolok, South Cotabato.Her parents are Alfredo P. Veraño and Ofelia D.

Veraño.She is currently studying as a Grade 12 student in Silway-8 National High

School.In the future,she will be a successful businesswoman.

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SECTION 3

OVERVIEW OF THE BUSINESS

T'boli Threads and Trends offers you a high-quality garment that is proudly

Filipino-made, bringing fashion in a more stylistic and different way. Showcasing the

artistic works of South Cotabato, "Land of the Dream Weavers," the T'boli tribe is

known and famous for their traditional crafts, particularly T'nalak weaving, which is

made from abaca fibers and features intricate designs inspired by dreams and

spirituality. We are using the beauty of their weaved T'nalak in our products to make

a different concept of garment, bringing their culture into contemporary garment

designs, and showcasing a culture that can be a new style of fashion in your

everyday life because we bring culture into style. This business proudly supports our

fellow T'boli weavers and believes that we "Pinoys" have our own fashion also,

because if they can, why can't we? Support local, Filipino-made products.

NAME OF THE BUSINESS

We name our business as “T’boli Threads and Trends” because we believe

that the name “T’boli” honors the indigenous people of T’boli as we intricate their

weaving traditions. “Threads” refers to the fabric and craftmanship and “Trends”

signifies the modern twist that we apply to our product’s, making it relevant to current

styles and preferences.

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SECTION 4

BUSINESS PLAN PROPER

THE NEEDS

The information below shows the problem/need of the business plan based on

the gathered data.

1. CULTURAL PRESERVATION

There is a need to preserve the traditional art of T’boli weaving and

promote its significance to the public.

2. COMMUNITY EMPOWERMENT

Many artisans lack access to where they can sell their hand made

products. Also, artisans face problems of not having fair shares in selling

their own product. Thus, establishing the T’boli Threads and Trends, the

business aims to empower local artisans as well as give the fair share that

they deserve as we provide them a steady income and expose them to the

public.

3. PROUDLY FILIPINO-MADE PRODUCTS

The products that this shop will offer is proudly Filipino made. This

business proudly supports our fellow T'boli weavers and believes that we

"Pinoys" have our own fashion. This showcase our tagline here that in

“South Cotabato Angat ka sa Lahat”.

4. ECONOMIC EMPOWERMENT

As this business supports the local artisans, which is our fellow T’boli

weavers, it is essential for economic empowerment. By providing the T’boli

weavers a platform to showcase their talents and earn a livelihood, the

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business contributes to the economic development of our community and

helps preserve traditional livelihoods.

VISION, MISSION, AND VALUES

The information below shows the vision, mission, and values on the prepared

product concept.

VISION: “To reevaluate the way people carry their essentials, inspiring

confidence, and convenience in every journey. To be a symbol of craftsmanship and

cultural pride, weaving the rich heritage of the T’boli people.”

Through our shop, we can see that people of South Cotabato especially the

students of Silway-8 National High School and other customers will enjoy the craft

bags that symbolize the rich heritage of South Cotabato, which is the T’nalak weave.

MISSION: “To empower local artisans and create craft bags using

environmentally friendly materials that will enhance our clients' every journey by

providing convenience and confidence.”

Through our shop, we can bring the eco-friendly, stylish, and trendy yet

preserving culture and showcasing the heritage of the T’boli people craft bags for our

community, school and for other customers. We can also empower local artisans as

they showcase their handmade products.

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VALUES: “We value integrity as a team, ensuring that every bag we produce

meets high standards of craftsmanship and durability, giving customers long-lasting

products.”

We work as a whole team with honesty, transparency and fairness in all

aspects of our product so that customers will enjoy the craft bags.

MARKETING PLAN

The information below shows the marketing plan A, B, and C based on the

concept and data gathered. It includes the features of the product or service, target

audience and the marketing strategies.

MARKETING PLAN A

Product

The product we want to implement is about showcasing the T’nalak weave.

These are trendy bags. All are with t’nalak weave and modern trend, that shows

quality handmade.
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Target Market
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The products are to be sold to:

People living in South Cotabato all female and males in the age range from

12 to seniority. The one who are fond in trendy bags.

For tourists or Visitors visiting South Cotabato, this bags is unisex and

can be good as a souvenir as a testament of the good quality and handmade

of South Cotabato.

S8NHS students from lowest level to highest, this trendy bags can be useful

for their everyday lives

S8NHS Teachers who work at the school that is interested in this trendy

bags.

Avid Fan of Trendy Bags who are outside the province that really love trendy

bags that has story and style.

Competitors

T’nalak Hub

Tnalak Hub sells T'boli and Blaan artisans handicraft from Lake Sebu, South

Cotabato, the store also sells their products online. Their products are affordable and

worth the price.

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T'boli Trade and Crafts

A top-rated souvenir store that is located at Lake Sebu, South Cotabato, sells

different traditional T'boli-woven clothes and other items, including T'boli artifacts. It

is open for all people living within the place, and for the tourists visiting Lake Sebu as

a place for relaxation and vacation. Their products are perfect for souvenirs because

of it's uniqueness, it also represents the culture and talents of our fellow t'boli people.

MARKETING PLAN B

COMPARE

Market Share % Good Good

Quality Good Good

Location Good Good

Size of Facility Small Medium

Prices Average High

Reputation Good Good

Pricing
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Our store will charge for the good of the local artisans and customers. I

means that our prices will be affordable for people such us students, torists, south

cotabatanians and other customers who is our target market. Basically, the pricing is

based on the product’s raw price, handmade service of the local artisans.

Our competitors charge average and high. It means that their prices depend

on the market demand for their avid customers. They charge this way to maintain the

competitiveness to the business world.

Advertising

Our store will use the following tools of advertisement:

We will use facebook ads. This is for the customers to know that our store is

already open. It would last 2 months.

We will use social media campaigns. This is to reach the potential

customers around and outside the area of the store. As well as, promote the

store widely in the social media.

We will use posters and signs. This is for potential customers who walk

near or around the store. To know more about our products.

We will use free publicity. This for other customers outside the store or area

to know the updates of a certain item.

We will use public relations. This is to easily present the product to friends,

families, acquaintance and etc.

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We will use sales promotions. This is to capture the pockets of our valued

customers.

MARKETING PLAN C

Public Relations

To be able to get the attention of our potential customers, we can use the

following:

Online Interview Articles. It should be able to tell to the customers that a

new handmade and trendy bag shop is now in the Land of the

Dreamweavers. It includes the store’s location, the date of the store

launching, the store owners and as well as the local artisans who handmade

the trendy bags.

Promotions. We will use flyers and posters to present our products to our

valued customers with particular discounts, special prices, etc.

For our products to reach the hands of the customers, we will use the

following:

We will use Special Prices. This is to attract the potential customers to buy a

specific item especially to the people of South Cotabato and S8NHS students.

We will use Promotional Event offers. This is to attract potential customers

to buy our products in a affordable price.

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We will attend Bazaars event. This is to attract and share the story of our

trendy bags to our potential customers.

OPERATIONAL PLAN / PRODUCTION AND TECHNICAL PLAN

The chart below shows our own production paradigm based on our product

concept.

OUTPUT
Finished
TRANFORMATION Products:
PROCESS
Trendy with
Gathering all designs T'nalak weave
INPUT and materials
design bags
Making the designs with
the materials
Raw Materials handmade.
Trendy Bags design Distribution and
segregation of the
Products made.

The Production Paradigm

Designs for the trendy bags will be drawn from scratch. After finalizing the

designs, it is time to know the materials to be used. The production will find suppliers

that has good quality in a good prices. It will be manufactured by the local artisans

handmadely here in South Cotabato. All items will be distributed and segregated

according to their designs.

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ORGANIZATION OR MANAGEMENT PLAN

In this part, you will know our own organizational / management chart based

on our chosen business.