SHARBANI ROY

roysharbani28@gmail.com • https://www.linkedin.com/in/sharbani-roy-3004/ • +9196098 06266

A driven, ambitious, and skilled empath who strives to understand the pulse of industries and the crux of the products being
built by both early-stage and established corporations. Lives, breathes and eats product strategy, roadmapping, and data-driven
decision-making which further helps fuel a passion for leadership and learning. Has previously received recognition for initiatives,
interpersonal skills, and stakeholder management.

Education
Indian Institute of Technology, Kharagpur 2015 – 2020
● Integrated MSc., Economics (Humanities and Social Sciences)
Work Experience
Apollo 24/7 - Associate Product Manager Jun 2022 - Jun 2024
● Improved monthly organic traffic by 11% YoY on the website through product led Search Engine Optimisation
● Increased total appointments by 27% YoY through new feature implementations and continuous UI/UX improvements
● Led a team of 11, aligning OKRs with product strategy and business goals resulting in ~6% YoY growth in revenue
● Increased 60% efficiency for doctors and clinicians by building Care Connect, a B2B SaaS Care Management Product
● Achieved 17% WoW incremental retention by launching a personalized diet logbook & calorie calculator for diabetics

Citibank, India - Sr. Business Analyst Aug 2020 - May 2022

● Strategized and implemented repricing across 3 APAC countries and 10+ products increasing revenue by ~USD 2MM
● Created a robust Python automation to track the impact and monitor the behaviour of clients after repricing
● Developed an efficient package-based pricing model across the APAC market by analysing clients' behaviour towards 5
different products

FarmGuide - Product Management Intern May - Jul 2019

● Designed the strategy & PRD for MVP of FarmEngine, a SaaS platform enabling real-time farm monitoring, targeting
20MM farmers by 2021
● Schematized detailed wireframes for web and app and converted the design mockups to interactive prototypes using
InVision for developers and other stakeholders
Fisdom - Product Analyst Intern May - Jul 2018
● Decreased 24% failure rate of Sign-Up process by rectifying the bottlenecks in the process using SQL and CleverTap
● Increased ~10% conversion rate by identifying the most valuable conversion paths through funnel visualisation
● Increased 33% efficiency by creating an automated Google Spreadsheets dashboard for tracking key product metrics

Projects
Aekyum Delhi-NCR, Volunteer Jan 2024 - Present
● Organised and hosted 4 offline meetups for product enthusiasts to help them learn from industry experts and each other
GrowthMart, Founding Member & Social Media Manager Nov 2019 - Aug 2020
● Led the marketing of the company across various social media platforms increasing ~30% organic followers
● Built and managed an online community of 1k+ freelancers on Slack, for their networking, learning and earning
SQR Meals, Founding Member May 2019 - Sep 2019
● Conducted a pilot program onboarding 120+ orphans through NGO collaborations impacting 15+ construction workers
● Raised INR 107K through crowdfunding to present the idea to a panel of 16 judges at the Hult Prize SEA Finals 2019

Achievements
Citibank, Copper Award Oct 2021
● Received ‘Copper Award: Delivers with Pride’ in recognition of proactiveness and taking ownership at the workplace
Hult Prize, South East Asia Finals Apr 2019
● Represented India to pitch for a social startup idea that was in the top 1000 ideas out of 0.2MM+ applicants globally
Project Drawdown Share, Net Impact Winner Dec 2017
● Won the ‘Most Creative Award’ amongst 150+ teams worldwide for familiarising 15K+ people with climate change

Skills
Product Strategy • Product Development • Product Design • Product Roadmapping • Product Launch and GTM Strategy •
Competitive Analysis • Data Analysis • Search Engine Optimisation • Market Analysis • UI/UX • Wireframing • Prototyping

Tools
SQL • CleverTap • Tableau • Google Search Console • Miro • Figma • MS-Office • Notion • Jira • Python • Google Analytics • InVision