A STUDY ON ROLE OF HR IN DELIVERING CORPORATE SOCIAL

RESPONSIBILITY (CSR) WITH REFERENCE TO TCS

Management Research Project Submitted in Partial Fulfillment of the

Requirement for the award of the degree in

Masters of Business Administration

By

BOMMISETTY PAVANI

162510070

Under the Supervision of

Dr. Sundari

Associate Professor

KLU BUSINESS SCHOOL

KL University

Vaddeswaram-522502

Guntur District, Andhra Pradesh

January, 2018
 DECLARATION
I, PAVANI BOMMISETTY (162510070) hereby declare that the Management
Research Project title “A STUDY ON ROLE OF HR IN DELIVERING CORPORATE
SOCIAL RESPONSIBILITY (CSR) WITH REFERENCE TO EMPLOYEES IN TCS” is
submitted by me in partial fulfillment of the requirement for the award of the
degree in Masters of Business Administration under the guidance of Dr. Sundari
Associate Professor of KLU Business School. I confirm that the data and findings
are result of my own research.

I further confirm that this Management Research Project has not been submitted
to any other University or Institution in full or in part for the award of my degree
of Diploma.

Place: Signature

Date: B. Pavani
 ACKNOWLEDGEMENT

I am glad to express my deep sense of gratitude to KLU Business School for

providing us an opportunity to fulfill desire of reaching our goal.

I sincerely thank to Management to inspire me with their words filled with the
dedication and discipline towards work and for providing excellent facilities
required towards the successful completion of the technology Management
Project.

I sincerely thankful to Dr M Kishore Babu, Head of the Department, for his

valuable guidance and timely advices in the completion of the project.

I wish to express grateful thanks to Project Guide Dr Sundari, Associate Professor,

for her guidance and cooperation in completing this project. I take immense
pleasure in thanking her for the freedom of thought and action during the entire
course of my project work. I extend my heartfelt thanks to my family, friends and
well-wishers.
 TABLE OF CONTENTS

S NO Particulars Pg no

Chapter 1 Introduction 1-9

Chapter 2 Company Profile 10-16

Chapter 3 Review of Literature 17-27

Chapter 4 Research Methodology 28-31

Chapter 5 Data Analysis 32-55

Chapter 6 Findings 56

Chapter 7 Suggestions 57

Conclusion 58

References/Bibliography

Appendix
 Bibliography

https://doi.org/10.1186/s40991-017-0025-9

finance.uw.edu/.../Business%20Case%20for%20CSR%20Review%20of%20Concepts,..
http://hdl.handle.net/10603/138938
http://www.igidr.ac.in/pdf/publication/WP-2015-023.pdf
https://doi.org/10.1186/s40991-016-0007-3
https://doi.org/10.1186/s40991-017-0013-0
https://doi.org/10.1186/s40991-017-0015-y
https://www.sciencedirect.com/science/article/pii/S2212567114007953
www.culturaldiplomacy.org/...papers/.../The_Impact_of_Corporate_Social_Responsib...
www.emeraldinsight.com/doi/abs/10.1108/17471111111141495
https://www.ukessays.com/.../theories-of-corporate-social-responsibility-management-
https://link.springer.com/content/pdf/10.1023/B:BUSI.0000039399.90587.34.pd
shodhganga.inflibnet.ac.in

www.ukessays.com

www.emraldinsight.com

www.springer.com
 APPENDIX

Name-

Qualification-

Designation-

Department-

1. Existence of corporate social responsibility strategies?

A. Yes – we have a CSR strategy for the whole business, including the supply chain
B. Yes – we have a CSR strategy for the business but not including the supply chain
C. No – we do not have a CSR strategy but intend to or are in the process of developing one
D. No – we do not have a CSR strategy and have no plans to develop one
E. Don’t know

2. To what extent does your organization believe it has a sense of responsibility for its
impact on…?
A. Society in general
B. The economy
C. The global environment
D. Customer or client satisfaction
E. Employee welfare and well-being
F. Maximizing shareholder or trustee value
G. The local environment

3. What are the drivers for corporate social responsibility?

A. Government or Regulators
B. Employee engagement
C. Shareholders pressure

4. To what extent is CR considered in board-level decisions?

A. A central consideration in most decisions
B. An important consideration, but only one of many
C. A consideration, but not an important one
D. A consideration on rare occasions
E. Not a consideration at all
F. Don’t know
5. Are you aware of all the CSR initiatives of the Organization?
A. Completely aware
B. Partially aware
C. Not aware
D. No formal information from superiors

6. Which practices do you use to embed CSR in your organization?

A. Actively championed by senior management
B. Internal publicity campaigns to raise awareness of CR issues
C. Induction programmes that emphasize responsible and sustainable values
D. Employee champions of CR
E. Recruitment and selection criteria that look for responsible values or behavior
F. Leadership or management training on CR issues
G. Organization-wide training to develop responsible and sustainable behaviour
H. Employee performance assessment or appraisals include CR objectives
I. Job descriptions with CR objectives
J. Incentives or rewards that recognize responsible and sustainable behavior

7. Activities covered under CSR in your organization?

A. Health and safety
B. Recycling/waste management
C. reduce energy/water consumption
D. creating social awareness
E. environment protection/prevention of pollution
F. others_____________________

8. How integral is CSR to strategy and operations?

A.CSR is considered as a part of organizational operations
B. CSR is considered to be an additional activity taken up at regular intervals
C.CSR activities are conducted once in a year to meet legal obligations
D. No definite plan of action for CSR

9. What is the current state of development of corporate social responsibility?

A. Increased its focus
B. Focus has remained the same
C. Decreased its focus
D. Don’t know
E. No focus on CR in the last year
10. How do you feel, you being a part of CSR ACTIVITIES?
A. I feel proud
B. Very excited
C. Gives immense job satisfaction
D. Not very happy

11. Main organizational barriers to embedding corporate social responsibility?

A. Business priorities lie elsewhere
B. The business benefits are not obvious
C. Over-focus on short-term goals
D. Unwilling to make the required financial investment in corporate social responsibility
E. Lack of leadership support for corporate responsibility
F. Others_____________________

12. How do you evaluate the impact of your CSR activity? (%)
A. Managerial assessment
B. Employee surveys
C. Stakeholder feedback/surveys
D. ROI calculations
E. Others____________________

13. How do you rate CSR activities of this organization?

A. Highly satisfactory
B. Moderately satisfactory
C. Not satisfactory

14. How do CSR activities contribute?

A. For the well being of the society
B. For the well being of employees
C. For the enhancing the knowledge and literacy of people
D. For preventing pollution

15. It is vital that HR contributes to embed CSR in the organization?

A. Strongly agree
B. Agree
C. Neither agree nor disagree
D. Disagree
E. Strongly disagree
16. What is HR’s contribution to CR?
A. HR makes a valuable contribution to driving or promoting CSR
B. HR has a responsibility for setting the CSR strategy
C. HR has a responsibility for implementing the CSR strategy
D. HR has a responsibility for internal communication about CSR

17. Does the HR manager is involved in CSR strategy discussion and formulation?
A. HR manager is a part of committee on CSR
B. Committees seeks advice from HR manager before formulation
C. HR manager is informed about CSR activities plan prior to employees
D. HR manager is only responsible for implementation

18. What activities are undertaken by HR department to support CSR?

A. Conducting orientation and training session
B. Motivating employees
C. Making it a part of performance evaluation
D. Supervising and coordinating CSR activities
 CERTIFICATE

This is to certify that Ms B. PAVANI, University ID No. 162510070 worked under my

supervision for the Management Research Project titled “A STUDY ON ROLE OF HR IN
DELIVERING CORPORATE SOCIAL REPONSIBILITY(CSR) WITH REFERENCE
TO TCS” during the academic year 2016-2018 in partial fulfillment of the MBA program
requirements. The student has done original work to the best of my knowledge and belief.

Signature of HOD Signature of the Faculty

DR.M.KISHORE BABU Dr Sundari