Why CRM Is An Essential Tech Tool For Law Firms In 2023 https://abovethelaw.com/2023/03/why-crm-is-an-essential-tech-tool-for...

Why CRM Is An Essential Tech Tool For Law Firms In

2023

Jan Hill - Lawmatics

Law firms need a customer relationship management

(CRM) to improve relationships with customers and drive sales growth. Businesses of all sizes are
reaping the benefits of a CRM that helps them onboard new clients, build engaging relationships,
and consistently deliver polished client experiences.

What is CRM?
Customer relationship management (CRM) is technology businesses use to manage their
interactions with current and potential customers. Some CRMs are generic while others cater to
certain business verticals or even specific sizes of businesses, such as Small Law Firm CRM. The
most effective CRMs include powerful tools to help companies:

Expedite growth. Once a business begins to grow, friction may result, allowing valuable
leads to fall through the cracks. But all-in-one CRM platforms enable organizations to track
everything in one centralized space, so nobody drops the ball on lead follow-up.
Keep everyone on the same page. With various natively built tools and integrations,
CRMs help businesses align their sales, marketing, and service teams to centralize daily
workflows and business goals around clients.
Share information. No matter who speaks with a potential client – sales, service, or
marketing professionals – information is automatically synced and updated in the CRM
system, giving a team access to accurate records that can be shared within the platform.
Gain insight. CRM platforms do more than tell a business where a lead originated. They
provide actionable insight into precisely what a potential client clicks on when they receive an
email marketing message, how many times a prospect opened an email, how often a lead
interacted with a sales team, and more.
Make better decisions. The data a CRM allows businesses to effectively communicate with
their current audience and reach out to those who have shown interest in the past. In doing so
they seize the opportunity to provide valuable guidance during the decision-making process.

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Why CRM Is An Essential Tech Tool For Law Firms In 2023 https://abovethelaw.com/2023/03/why-crm-is-an-essential-tech-tool-for...

With CRM in place, marketing departments can focus on creating campaigns that resonate with an
audience, sales teams can offer more in-demand products and services, and efficient companies can
better serve customers.

5 key benefits of CRM for law firms

CRM software provides numerous benefits to law firms eager to increase efficiency, reduce
administrative overload, and provide stellar client service.

1. Custom dashboards. When a business uses a spreadsheet, data must be inputted

manually, an error-prone and labor-intensive process. However, a CRM does most of the
work, and customized dashboards can be set up for every user with login credentials. Intuitive
dashboards allow users to see the data that is most important to their unique workflows
without having to sift through data or run a report.
2. Personalized client outreach. A CRM continually gathers data regarding the audience,
market, and industry relevant to a particular business. As a result, users can create more
relevant, personalized messaging via a drip campaign – a series of automated emails triggered
by specific actions directed to a particular audience.
3. Automation potential. CRM platforms offer automation, which reduces the time spent
nurturing leads, prioritizes which marketing qualified leads (MQL) will most likely transition
into sales qualified leads (SQL), and handles routine questions from prospective clients with
chatbots or other automated messaging.
4. Enhanced collaboration. A cloud-based CRM platform provides an up-to-date, shared
record of all customers’ conversations, interactions, and contact information. Some systems
also offer built-in collaboration tools that enable multiple users to work on one file
simultaneously and follow the progress of individual matters to create a seamless workflow.
5. Reliable data and metrics. Data is a valuable resource for businesses; however, it’s not
usable until it is organized and converted into an actionable format. A CRM system helps
companies see who interacts with the organization and through what channels. It enables the
team to run reports to see where opportunities exist, how they communicate with prospective
and current clients, and review sales and client service trends.

Finding clients is challenging, and once you find them, you must establish and maintain strong
relationships to keep them. CRM allows businesses such as law firms to offer high-quality,
consistent, and timely customer interactions at all stages within the sales pipeline.

What is the purpose of CRM at a law firm?

Strong client relationships are at the foundation of a successful law practice. To thrive in today’s
competitive legal environment, law firms need to be client-centered. This means they must provide
a positive client experience by building trust, forming a solid working relationship, and leaving
clients willing to refer others once their matter has resolved. CRM platforms help lawyers attract
and retain clients, grow the firm, and support continued business expansion.

Lawmatics law office CRM elevates the client experience with automated processes, customizable
digital intake forms, email workflows, advanced custom fields, document request templates, e-
signature capability, and more. To learn more about how the Lawmatics system will help your
firm’s process run smoothly, request a demo today.

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