Shailendra Yadav

E-mail: shailendrrayadav@yahoo.com
Phone: 9967567773/9137188940

Result-driven, Professional targeting assignments in Sales & Marketing, Business Statetegic Planning, Product Portfolio,
& SBU with a leading organization of high repute

PROFILE SUMMARY

 A result-oriented Professional offering over 19 years of rich and qualitative experience in Sales & Marketing across
FMCD, building materials, dental industry, performance materials, ITES/BPO, Institution Business & E-
Commerce
 Skilled in managing Frontline Sales (Channel And Institutional), Marketing and Advertising, Product Launches, E-
Commerce Market Places like Amazon, Flipkart, Big Basket, and RIL
 Built the function’s foundation from negligible position to Rs. 9 Cr.
 Expertise in managing Sales Operations, Designing Trade Schemes & Consumer Promos, Loyalty Programs, ATL /
BTL Campaigns, Marketing Plan Document, Marketing communication and Sales Force Management
 Experienced in developing & deploying quarterly & annual plans, designing sales performance goals & monitoring
performance, designing successful sales techniques, strategies & tactics
 Conducted multiple workshop programs / exhibitions for brand influencers such as architect, carpenters,
consultant and contractors
 Comprehensive exposure in managing business operations through business development procedures, winning sales &
marketing strategies, channel / distribution standards and guidelines
 Fostered lasting relationships and promoted organic growth with Clients/Customers through value added
strategic analysis and execution of consultative solutions; directed the coaching and development of Sales Team; guided
them in achieving positive results using value-based selling

CORE COMPETENCIES

Strategic Marketing & Planning Digital Campaigns Market Research & Intelligence
ATL/ BTL Campaigns RTM (Route to Market) Distribution & Channel Management
Key Account Management Revenue Generation Team Building & Leadership

WORK EXPERIENCE

Since Jan’20: Oralla Dental Pvt. Ltd., Mumbai as General Manager- India
India subsidiary of HUGE Dental corporation and Vincismile clear aligners (USA)
Key Result Areas:
 Manage overall India business, team building, sales organization, market planning, P&L and budgeting, build
organization culture, product strategy etc.

Apr’18-Oct’19: Ratan Plastics Pvt. Ltd., Mumbai as General Manager- Institution Business & E-Commerce
Key Result Areas:
 Engaging in strategic planning, managing P&L and budgeting for Institution and e-commerce business functions
 Building the SBUs from ground with appropriate strategy and vision for 3-5 years
 Attaining the plan by setting up sub functions like marketing & intelligence, operations, sales, after sales
 Ensuring new product launches, improving sales of SKUs, effective utilization of market places such as advertising tools,
social media, offline marketing to increase sales on the platform
 Creating strategies for B2B sales to move from Product to Solutions
 Spearheading entire business operations encompassing customer relationship management, administration, finalization
of strategic alliances, market analysis, marketing communication and development & pricing of products based on
market & customer specifications
 Controlling entire aspects of team management, project management, achieving sales targets & business developments

Sep’12-Mar’18: HNG Float Glass Ltd. (JV with Sisecam, a Turkish Company), Mumbai
Growth Path
Sep’12-Mar’14: As Manager
Apr’14- Mar’16: As Head- Sales (West Zone)
Apr’16-Mar’18: As Head- Institution Business (Specification and Project Sales)
Key Result Areas:
As Head- Institution Business
 Headed the institution business segment for specification and project sales functions
 Managed OEM sales, and strategic relationship with key customer accounts of Architects, Consultants and Developers
 Ensured consistent growth in sales by specifying the brand across 200 big size architects and developers

As Head- Sales (West Zone- India)

 Managed channel sales for west region with a monthly target of 8000MT- Rs.30 Cr. per month
 Assisted Sales Team to attain targets through sales planning, training, dealer & channel management, strategic tie-ups
with customers and marketing initiatives

As Manager
 Enhanced product management (Mirror) with an annual turnover of around Rs. 25 Cr. through forecasting, PPC and
inventory management, conducting workshops, develop promotional schemes, training, sales and impact analysis

Highlights:
 Increased growth rate of 18% from 6800MT average per month to 8000MT
 Protected 20% of monthly volumes with healthy commercial terms
 Developed a retail network of over 150 retailers with a growth of over 300% and loyalty index of over 45%
 Led motivational programs to achieve the growth rates such as “Zone ki Vijay”
 Implemented various retail initiatives & loyalty programs such as Gold Dhamaka in 2012-13 PAN India, web based
loyalty program “Dhanvarsha” in West and App based loyalty program “Smarter Bano”; enabled HNG to gain
tremendous market share of 40%
 Executed customer excellency program “EPC” for dealers and processors focusing on direct and soft benefits
 Re-launched mirror brand, change perception in retailers & carpenters through workshops, various communications,
testing, market development the sales from mere 100MT to 500MT per month
 Launched HNG television and Radio ad campaign “Open Your World” in 2013-14

Mar’10-Sep’12: Grindwell Norton Limited (Saint-Gobain Group), Mumbai as Manager- Marketing Services
 Developed e-learning modules on products and processes for customer and Sales Team. Revamped the training process
to online and awarded to Tata Interactive Services (TIS) for eLearning content and module developments; revamped
Sales portal

Oct’07-Mar’10: Kankei Relationship Marketing Services Pvt. Ltd., Mumbai as Manager- Strategic Initiatives &
Marketing

Aug’04-Oct’07: WNS Global Services, Mumbai as Team Leader

Jun’01-Jul’04: Global Telesystems (GTL), Mumbai as Business Development Executive

EDUCATION

2011: MMM (Mktg. Mgmt.) from Mumbai University

2001: B.Sc. (Maths) from Mumbai University

CERTIFICATIONS

 Software Diploma from NIIT

 PMI Certified for Project Management Program with 24 PDU Credits
 Attended and Certified “Managing Sales Performance” by Mercuri India Sales Academy on Oct’16

PERSONAL DETAILS

Date of Birth: 26th October 1980

Languages Known: English, Hindi, and Marathi
Address: B 204, Olympia CHS, Opp. Sector 10, Mira Road (E), Thane-401107