PAKISTAN'S

HONEY EXPORT INDUSTRY

An Avenue for The Expansion of The Export Market

A Comprehensive Study

by
TABLE OF CONTENT

Country Outlook Documentation

Introduction Mandatory Requirements

Global Insights Certification Bodies

Country Insights Way Forward

International Honey Events Why Choose Tradeforesight

 COUNTRY‘S
OUTLOOK:
HORIZONS OF
THE ECONOMY

https://www.dnbcountryrisk.com/
COUNTRY'S OUTLOOK

The nation's financial

KEY DIMENSIONS
climate is unfavorable
due to the lack of Credit
Environment
confidence among
creditors, popular Supply
Environment
opposition to price
increases, political unrest, Market
supply-chain bottlenecks, Environment

and tense ties with

Political
trading partners. Environment

Source: www.dnbcountryrisk.com
COUNTRY'S OUTLOOK
CREDIT ENVIRONMENT
Currency is devalued due to current
account deficit. The borrowing costs
Policy rate Stabilizing
increased up the falling
have risen up due to the tightened to 500 bps PKR
monetary policy. Additionally,
Flooding from the previous year has led
to food inflation. Lastly, Remittance
inflows have fallen down due to rising KEY ISSUES
living expenses brought on by the
global economic slump.​ Food Inflation​
However, the central bank increased the
policy rate up to 500 bps since Higher borrowing costs
November 2022. Also, steps have been
taken to stabilize the falling PKR (down
Decreased remittance Inflows
30% YTD) and battle escalating
inflationary pressures
Currency Devaluation
Source: www.dnbcountryrisk.com
COUNTRY'S OUTLOOK
SUPPLY ENVIRONMENT
Due to the sharp rise in input costs, the
persistence of import restrictions, and Phase Two of CPEC opens positive
the lack of available credit, large-scale prospects for Pakistan
manufacturing will continue to
experience contraction. Supply chains
are being hampered by insufficient
infrastructure, energy constraints, and KEY ISSUES
restricted access to funding.
However, The start of Phase Two of the Supply Chains being hampered
China-Pakistan Economic Corridor
(CPEC) opens positive prospects for Contraction of Large-scale
Pakistan, providing chances to stop the
Manufacturing
country's economy from contracting,
handle manufacturing-related issues,
and create jobs.

Source: www.dnbcountryrisk.com
COUNTRY'S OUTLOOK
MARKET ENVIRONMENT
Pakistan's trade prospects face
Trade in Goods The emergence of
challenges due to escalating energy
Agreement b/w Kazakhstan as a
costs, electricity tariffs, heightened Pakistan & Turkey potential market
political uncertainty, and strained
relations with India.
However, The Trade in Goods
Agreement between Pakistan and KEY ISSUES
Turkey granted Pakistan preferential
access to the Turkish markets. Political Instability
Emergence of Kazakhstan as a potential
market shows the untapped market Rising Energy costs
cap. Pakistan's Ministry of Commerce
launched the B2B Barter Trade
Hostile relations with trade partners
Mechanism, fostering trade & reducing
reliance on conventional trade practices.
Electricity Tariffs
Source: www.dnbcountryrisk.com
COUNTRY'S OUTLOOK
POLITICAL ENVIRONMENT
The Former Prime Minister’s
incarceration has led to continued Massive Support Increased
for a sacked Political
political unrest that is worsening the Prime Minister Awareness
nation's economic situation. To add on,
with an increase in terrorist activity
spearheaded by the Tehreek-e-Taliban
Pakistan (TTP), the security situation has KEY ISSUES
also gotten worse.
However, the support of the general Ouster of Former Prime Minister
public with a former prime minister
shows their interest in politics and Political Unrest
economy which is a sign of nation’s
awareness and progress and so
Increase in Terrorist Activities
important for sustainable growth.

Source: www.dnbcountryrisk.com
INTRODUCTION TO HONEY EXPORTS
EXPORT OF HONEY DEMONSTRATES
PAKISTAN'S DEDICATION TO
ADVANCING WORLD CUISINE AND
PROTECTING ITS UNIQUE CULTURAL
HERITAGE.

Honey farming benefits rural areas with long

shelf-life and high margins. Beekeeping aids
pollination and offers value-added products.
Pakistan's honey sector faces issues:
inadequate practices, exports, and standards.
"Billion Tree Honey Initiative" focuses on
production but overlooks challenges. Limited
exports and adulteration hinder growth, with
untapped markets like the USA.
 Sweetening the
World: The Global
Buzz of Honey
Exportation

HS CODE:
0409
GLOBAL EXPORTS
ABOUT 30% OF THE WORLD'S GLOBAL EXPORT
(2022)
HONEY EXPORTS COME FROM
GERMANY, INDIA, AND NEW
ZEALAND

Global imports of honey satisfy the wide $ 2.11 Billion

range of customer demands for natural
sweeteners. Important exporters including
China, New Zealand, Argentina, India, and TOP 3 EXPORTERS
NEW ZEALAND INDIA GERMANY
Mexico contribute significantly to meeting
the need for honey on a global scale.
In order to fulfill the rising demand for this
golden nectar on a worldwide scale while $275 M $212 M $147 M
protecting the environment and bee
populations, sustainable beekeeping 13% 10% 7%
techniques are becoming more and more MARKET SHARE AS A % OF THE GLOBAL EXPORT
crucial.
GLOBAL IMPORTS
THE MAJOR DESTINATIONS GLOBAL IMPORT
(2022)
FOR HONEY EXPORTERS ARE
USA, GERMANY, JAPAN AND
UK

Major importers like the US, Germany,

$2.66 Billion
Japan, UK, Saudi Arabia, France, Canada,
and Australia rely on imports to meet
diverse preferences. This trade emphasizes TOP 3 IMPORTERS
quality standards and the global food US GERMANY JAPAN

supply chain's interconnectedness.

In order to assure the authenticity and
safety of the product, strict restrictions are
$794 M $485 M $167 M
in place. These imports satisfy customer
demands while also highlighting the 30% 18% 6%
significance of ethical sourcing methods
MARKET SHARE AS A % OF THE GLOBAL EXPORT
for safeguarding honeybee populations.
TOP 10 GLOBAL IMPORTERS & THEIR
MARKET SHARE
The top 10 global honey importers contribute 75% of total
honey imports worldwide.
$0.00 Bn $0.20 Bn $0.40 Bn $0.60 Bn

USA $0.79 Bn (29.6%)

Germany $0.48 Bn (18.04%)

Japan $0.17 Bn (6.4%)

UK $0.13 Bn (4.9%)

Spain $0.09 Bn (3.38%)

Italy $0.09 Bn (3.38%)

Poland $0.07 Bn (2.6%)

Netherlands $0.06 Bn (2.26%)

Canada $0.06 Bn (2.26%)

Belgium $0.05 Bn (1.88%) Year: 2022

Source: Trade Foresight
ANALYZING GLOBAL HONEY IMPORTS
MONTHLY TREND

THE GLOBAL TREND FOR IMPORT HAS BEEN

RELATIVELY STABLE THROUGHOUT THE YEAR WITH
THE HIGHEST IMPORTS IN JUNE.

$300 M

$200 M

$100 M

$0 M
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
 Pakistan's Liquid
Gold: Honey
Exports Take
Center Stage

HS CODE:
0409
PAKISTAN EXPORT MARKETS
PAKISTAN'S HONEY IS EXPORTS WORLDWIDE
(2022)
PRIMARILY EXPORTED TO
MIDDLE EASTERN MARKETS.

Middle Eastern countries like Saudi

Arabia and the UAE have historically $ 8.20 Million
been important markets because of
cultural and consumer issues. The
demand is also influenced by Malaysia TOP 3 MARKETS
SAUDIA ARABIA UAE KUWAIT
and Canada.
These locations are a reflection of both
cultural preferences and the need for
organic and healthy goods among
$5.72 M $1.16 M $0.38 M
consumers.
70% 14% 5%
MARKET SHARE AS A % OF PAKISTAN’S TOTAL
HONEY EXPORTS
REASONS FOR MAJOR EXPORTS
TO MIDDLE EAST
Cultural
Pakistan's proximity to the Middle
Proximity Resemblances
East geographically makes logistics
and shipping easier and less
Limited
Domestic High Purchasing expensive. There are similarities in
Power
Competition the religious and cultural traditions
of Pakistan and other Middle Eastern
MIDDLE EAST countries. Pakistani honey is quite
popular in the Middle East since
people there are familiar with the
89% product and its quality. Customers in
Middle Eastern countries are willing
to pay extra for honey of higher
quality since they have great
purchasing power.
MARKET SHARE AS A % OF PAKISTAN’S TOTAL HONEY
EXPORTS
KEY BUYERS OF TOP MARKETS
SAUDI ARABIA UAE KUWAIT

QUT AL AYAM TRADING COMPANY

MIRJAH ALMIRJAH GENERAL TRADING

SALAH MOHSIN ABDULLAH AL

AMOUDI FACTORY FOR HONEY
PAKISTAN EXPORTS
MONTHLY TRENDS
PAKISTAN HAS A RELATIVELY LOW BUT STABLE
TREND FROM FEB TILL SEPT 2022. THE EXPORTS
ROSE DRAMATICALLY FROM OCT TO NOV AND
THEN FELL IN DEC

$2 M

$1.5 M

$1 M

$0.5 M

$0 M
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Abundant Natural Quality Control and Increasing Health Intense
Resources supports Standards traditional Awareness​ changing Competition
production of honey methods health trends between sellers ​
Traditional Methods Infrastructure and Halal Certification Counterfeit
of Beekeeping Technology Muslim-dominated Products keeps
experienced locals Ineffective use of marketplaces with a the reputation at
Low Production contemporary focus on halal food stake
Costs competitive Diversification Weather Hazards
beekeeping
pricing Exploring value added Climate change &
techniques, tools, and
Strategic Location ​ honey products habitat loss
processing facilities
access to markets in Export to Middle East Fluctuating
Regulatory
Asia, the Middle East, and Asia proximity to Prices in the
Compliance complex
and other regions these offer potential global market.
requirements
markets
INTERNATIONAL EVENTS
Investigating International Trade Fairs and Events

A congress on beekeeping, which includes discussions

Apimondia on the export and production of honey. Beekeepers,
Congress researchers, and business executives from several
nations come together at this gathering to exchange
https://apimondia2023.com/ CHILE
knowledge and ideas.

A significant food and beverage trade fair called Gulf

Gulf Food Food is hosted in Dubai. It is a significant event for food
exporters, including those in the honey business, even if
https://www.gulfood.com/ DUBAI it is not specifically focused on honey.

Focuses on the technology, commerce, and associated

Honey Trade and
goods of honey. It serves as a forum for honey exporters
Technology Fair
and industry experts to advertise their goods and
https://nbb.gov.in/ INDIA discover innovations in the sector.

International Food UK-based event that features a range of food and drink
and Drink Event
goods and offers a venue for networking with potential
(IFE)
customers and business partners.
UK
https://www.ife.co.uk/
TRADE PROCEDURES & DOCUMENTATION
A thorough invoice that includes the customer, seller, product
Commercial Invoice description, quantity, unit pricing, total amount, and other crucial
information about the shipping of honey.

Phytosanitary Assures the shipping of honey is pest- and disease-free and complies
Certificate with phytosanitary requirements.

To provide proof of the honey's nation of origin, which is frequently

Certificate of needed to verify eligibility for favorable trade agreements or import
Origin
taxes.

An export permit can be required, depending on the import laws of

Export Permit the receiving nation and the kind of honey being shipped out.

Certifications like ISO 22000 (Food Safety Management System) or

Quality & Safety certain organic certifications may be required, depending on the
Certifications
rules and requirements of the importing nation and the customer.
MANDATORY REQUIREMENTS FOR
EXPORT TO KEY MARKETS
Commercial Invoice
Packing list
Bill of Lading
Certificate of Origin
Quality & Safety Certifications
Phytosanitary Certificate

PAK to EU PAK to USA PAK to UAE

adherence to EU laws, especially FDA registration and prior notice, For some items, a Certificate of
those governing honey quality and adherence to FDA rules, and certain Conformity is required, along with
labeling requirements labeling requirements UAE standards compliance and halal
certification for halal markets.
CERTIFICATION BODIES

Pakistan National The PNAC makes sure that recognized organisations offer
Accreditation trustworthy certification services and adhere to
Council (PNAC)
international standards
https://www.pnac.gov.pk/

Sustainable To help organizations achieve environmental regulations,

Development Policy SDPI may offer advice on sustainable business practices,
Institute (SDPI)
environmental certifications, and assistance
https://sdpi.org/

Pakistan Council of A government research organization that provides

Scientific and certification, analysis, and testing services for a variety of
Industrial Research
businesses, including the food, agricultural, and
(PCSIR)
environmental sectors.
http://www.pcsir.gov.pk/
CERTIFICATION BODIES

Pakistan Standards
and Quality Control
Authority (PSQCA)
http://www.psqca.com.pk/
PSQCA can assist with food facility registration, food
safety planning, and compliance with relevant
regulations.

Halal Development For items destined for the Halal market, they offer
Council (HDC) certification services to ensure adherence to Islamic
dietary requirements.
http://www.halalpakistan.org/

Dubai Accreditation They offer conformity assessment bodies, including those

Center (DAC)
that issue Certificates of Conformity, accrediting services.
https://www.dac.gov.ae/
WAY FORWARD
ACCESSING NEW MARKETS UTILIZING THE RIGHT
Analyze demand, target key TOOLS AND EQUIPMENT
markets, improve packaging, Modern tools boost honey yield and
and promote through quality. Stainless-steel extractors,
government and trade shows filters, and locally made alternatives
to access untapped global enhance extraction.
markets effectively
PRIVATE SECTOR QUALITY TESTING LABS
INVOLVEMENT IMPROVEMENT
Improve market
Upgrade quality testing labs to
connections and the
ensure international standards.
quality of the honey supply
Essential for accessing
by collaborating with
untapped global markets.
reputable food firms
VALUE ADDED PRODUCTS INTERNATIONAL CERTIFICATIONS
Utilize honey by-products For Western markets, traceability
effectively. HBRI, beekeepers, and certificates are essential. Choose
and processors collaborate for your target markets and earn the
extraction and market qualifications you need to enter
development following them.
international practices.
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