MARKETING

MANAGEMENT
Dr. Arcadio Jeffrey S. Perida
Edmund S. Abibiason Jr.
MBA Section 22
INTRODUCTION: WHAT IS MARKETING
MANAGEMENT?
It is the art and science of
creating, delivering, & capturing
value for both customers and
organizations.
A multifaceted endeavor that
encompasses a myriad of
activities, from Marketing
Research and product
development to pricing,
promotion & distribution.
It is also a
catalyst
Why is it important?
1. The ability to navigate the
treacherous terrain of competition
2. Capturing the attention and
loyalty of customers.
3. Creating transactions that that
trancends mere transactions.
 How has Marketing Mgt. changed in the
digital age?
> With every passing year, technology advances at an
exponential rate, weaving its intricate web into the
very fabric of our society.
> Traditional advertising methods are not reigned
anymore.
> Digital age has ushered in a realm of infinite
possibilities.
 WHO CAN
BENEFIT ?
Administrators
Managers
Entrepreneurs
Business Students
Marketing Practitioners
 The structure of this book:
The books chapters unfold like a branches of the tree,
branching out into various dimensions of
understanding. They offer an overview of the topics to
come, providing a tantalizing glimpse into the
intricacies of our modern world.
And as we delve deeper into the book’s structure, we
encounter a blend of complex and simple sentences,
each meticulously crafted to ensure clarity and and
accessibility.
Thank You
For Your
Attention