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ANTATICA GROUP - PRACTICE TEST

QUESTION 1

As a newly appointed consultant, write the standard assessment report of the strategic position of the Antatica
Group with details of a SWOT analysis and TOWS matrix analysis to identify strategic options which might be pursued
by the board in future.

QUESTION 2

Evaluates the current performance and contribution of each of the three current operating companies in Antatica
Group.

QUESTION 3

A Business Analysis research student has suggested that Antatica Road Transport (ART) pursues a hybrid strategy of
offering a price lower than its competitors, whilst simultaneously attempting to achieve differentiation.

Required
Discuss how both elements of this route to competitive advantage (price and differentiation) might be achieved by
Antartica Road Transport.

QUESTION 4

A resource-based view of the firm is based on the idea that strategic capability comes from the distinctive capability
of the entity to use its resources and competences to provide a platform for achieving long-term strategic success.

Required

Explain the relevance of dynamic capability and corporate knowledge to Antatica Group competitive advantage

QUESTION 5

Internal growth and acquisition are methods of pursuing growth. Explain and evaluate each of these three methods
of pursuing growth in the context of Antatica Group's development to date and its ambitions for future growth and
development.
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QUESTION 6

Using the Boston Consulting Group (BCG) growth share matrix evaluate the various portfolios of the Antatica Group
where the largest competitors in the various sectors have the following market share.

1. Road Transport sector – 15% market share

2. Warehouse sector – 7% market share

3. Courier Sector – 23%

QUESTION 7

Using the Ashridge portfolio display assesses their relative significance of each subsidiary to the future strategy of
Antatica Group.

QUESTION 8

As a consultant to the Antatica Group, advice the chairman on the various measures they could adopt to ensure
that the various subsidiaries benefit from the corporate parent.

QUESTION 9

Explain the various parenting style a corporate parent may adopt for their subsidiaries according to the study by
Goold and Campbell and perform an assessment of the parent style of the Antatica Group

QUESTION 10
The cultural web of Johnson and Scholes allows the business analyst to explore 'the way things are done around
here'. Analyze the Antatica Group using the cultural web or any other appropriate framework for understanding
organizational culture.