Roll No. Total No.

of Pages 02
Total No. of Questions : 17

MBA (2018 Batch) (Sem.-3)

DATA MINING FOR BUSINESS DECISIONS
Subject Code MB 941-18
M.Code : 76987
Time 3 Hrs.
Max. Marks 60

INSTRUCTIONS TO CANDIDATES:
1. SECTION-A contains EIGHT questions carrying TWO marks each and students
has to attempt ALL questions.
2. SECTION-B consists of FOUR Subsections : Units-I, I, l & iV. Each Subsection
contains TWO questions each carrying ElGHT marks each and student has to
attempt any ONE question from each Subsection.
3 SECTION-C is COMPULSORY and consist of ONE Case Study carrying TWELVE
marks.

o m
.r c
SECTION-A
1. What do you mean by Multiple Linear Regression?
2

p e
How is data warehouse different from database? How are they similar?
m
5.

a
What is Data Discretization?
o
List any four
p
applications of Data Mining.
r .r c
What is
b
Context Based Mining?

What is meant by Outlier? How Outliers are detected

p e
using Data Mining?
Describe Data Cube technology.
p a
8. Differentiate between Nominal and Ordinal variables.

b r
SECTION-B
UNIT-I
9 Compare and contrast Data Warehouse and Data Mart? Also specify the reasons for
creating a Data Mar

10. Explain OLAP and its types. Discus various OLAP

operations.
1
 UNIT-II
11. a) List the different applications of Data Mining.
b) Briefly discuss the different Predictive Data Mining tasks.

12. Explain the steps in Knowledge Discovery in databases.

UNIT-III
13 Explain Apriori algorithm with the help of an example.
14 What is Classification? Explain Bayesian Classification with the help of suitable
example.
UNIT-IV

15. What is Clustering? Explain any two Partitioning Clustering methods.

16. a) What is Regression? Explain Linear Regression with the help of an example.

b) Explain DBSCAN clustering method in detail.

o m
.r c
SECTION-C

17. Case Study

p e
A database has four transactions. Let min_sup = 60% and min_conf
m
80%

pa o
.r c
TID Date Items-Bought

br
100 11/10/19 (K,A, B,D
200
300
11/10/19
19/10/19
p e D, A, C, E, B}
C, A, B, E
400 22/10/19

p a B, A, D
a. Find all frequent items using Apriori.

b r
b. List all of the strong association rules (with support s and confidence c) matching the
following metarule where X is a variable representing customers, and item i denotes
variables representing items (e.g.. "A", "B", etc.):

Vx ¬ transactions, buys(X, iteml) buys(X, item2) » buys(X, item3)Ns.c]

NOTE: Disclosure of Identity by writing Mobile No. or Making ofpassing request on any
page of Answer Sheet will lead to UMC against the Student.

21 S321458