BASIC

STRATEGIC
PLAN

[YOUR COMPANY NAME]

[DATE]
EXECUTIVE SUMMARY: DEVELOPMENT:

PRODUCT
DESCRIPTION
COMPANY
OVERVIEW
DELIVERY
CAPABILITIES

MISSION
PRICING MODEL
STATEMENT

KEY DELIVERY
OBJECTIVES SYSTEM

KEY CRITICAL ELEMENT

PARTNERS SUPPLIERS

MARKET RESEARCH: MARKETING PLAN:

STRATEGY

CLIENTS
CLIENT
BREAKDOWN

MARKET STATUS POSITIONING

COMPETITION ADVERTISING

SWOT ANALYSIS

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS