BUC report analysis

Grade 3.3

Prerequisites Please indicate a "Pass" or a "Fail" for each prerequisite. It is mandatory to motivate the given assessment (not a copy of the rubrics' text)

Fail Pass Notes by the assessor (mandatory)*

1. General Criteria Report contains more than 3500 words (introduction up to and Report contains maximum 3500 words (introduction up to and including the report contains more than 3500 words
including the recommendations). recommendations).

2. Structure Report sections missing, incomplete, out of order or fail to serve Required report sections are present, complete and in order, and they serve there is no recommendation section in the
their function. Text is not well-organized, incorporating few their function. Text is well-organised and coherent, using a limited range of report. The references fail to serve their
cohesive devices and reading as choppy. Paragraphs are not cohesive devices and structured in clear, logical paragraphs. function.
structured logically or linked to each other. Required sections (and details) in this order:
Title page/Cover page
Executive summary
Table of Contents
Introduction
Methodology
Findings and analysis
Conclusion
Recommendations
Reference List
Appendices

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3. Layout Poor design leading to a sloppy impression and/or readability issues. Pleasing consistent design, with good use of color and spacing. Graphics are nice layout with consistant use of the blue
Graphics too small. Poor use of color. Inconsistent. appropriately sized and labeled in accordance with APA. colour for headings and findings is well
numbered

4. Language Use of appropriate formal English is somewhat limited. Register is Appropriately uses formal business English. Vocabulary is formal and tentative language used in some areas is informal,
occasionally informal, tentative, wordy, broad. Informal phrasal (hedging), not wordy or broad, phrasal verbs are avoided, wordiness is for example BC was used for British
verbs are used, there is occasional wordiness, contractions and avoided, no contractions are used and no personal pronouns are used. No Columbia. On top of this the transitions
personal pronouns are used. Vocabulary errors occur frequently. It significant vocabulary errors. Consistently maintains a high degree of between paragraphs are not on a quality
lacks in grammatical accuracy and there is no use of passive voice grammatical accuracy with use of passive voice where appropriate; errors are level.
where appropriate. Paragraphing is not applied correctly, and is rare and difficult to spot. Paragraphing is applied correctly with transitions
choppy due to lack of transitions inside and between paragraphs inside and between paragraphs and chapters. Standard punctuation,
and chapters. Standard punctuation, capitalization, and spelling capitalization, and spelling with virtually no errors.
5. Referencing containsare
Sources errors.
not acknowledged (missing citations). APA is not used or APA is used with minor occasional inconsistencies. Source material is APA is not used
poorly applied, making it difficult to find the sources. Source incorporated effectively, although there might be some obvious shifts in tone
material is not incorporated effectively into own text. and awkwardness.

* in the Notes by assessor for each section, provide details and concrete examples of what is missing, incomplete and/or incorrect

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Report Assessment Please indicate whether the report is below standard, standard or above standard, and fill in a sub-grade per category.
It is mandatory to motivate the given assessment (not a a copy of the rubrics’ text).

Explanation by the assessor (mandatory), including

Below Standard (<5,5)
1. Introduction: Background information missing or
does not lead to the problem
25% (statement)/reason for writing the
report. The Problem (statement) not
included or does not lead to purpose
statement. Purpose statement not
included. Preview of the report missing.
Standard (5,5-7,9)
Background information included, but
missing or does not lead to the problem
(statement)/reason for writing the
report. The Problem (statement) is
included but is unclear or ambiguous.
Purpose statement is included but is
unclear or ambiguous. Preview of the
report is incomplete or unclear.
Above Standard (>7,9) examples*.
Background information included and The background information talks about wine however
very clear and leads to the problem doesn’t talk about the background of the company itsef I
(statement)/reason for writing the not there, infact the first time we hear of the company is
report. The Problem (statement) is clear in paragraph 3. the purpose statement is present abd
and leads to the purpose statement. marks are awarded for that. The problem statement
Purpose statement is very clear; the however is not present, we understand that they want
reader knows exactly what to expect. to move to canada, but what is the problem stopping
Preview of the report is complete and them from doing so, is it lack of knowledge of
clear the ,market, we need to know. the preview of the report
is present however could be better written and less
vague.

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2. Methodology The methodology section does not
outline specific procedures for
25% collecting and analysing data. It does
not contain the research question and
description and justification of the
method of data collection plus data
analysis. It does not address the full
research method, and why the chosen
method is the most appropriate.
Furthermore, a method of data analysis
is not provided.
3. Findings Findigings are not well-structured, no
clear headings. Poor paragraphing.
25% Transitions inside and between
paragraphs is poor. Visual material
(tables and figures) not included,
irrelevant, not explained, and/or poorly
referenced. No logical sequence moving
from descriptive to analytical. Does not
contain sufficient information to justify
the upcoming conclusions and
recommendations. Irrelevant
information included
Report_Analysis_form
The methodology section sufficiently
outlines specific procedures for
collecting and analysing data. It contains
the research question and description
and justification of the method of data
collection plus data analysis. It
sufficiently addresses the full research
method, and why the chosen method is
the most appropriate. Furthermore, a
method of data analysis is provided.
Findigings are sufficiently structured
with clear headings. Sufficient
paragraphing. Transitions inside and
between paragraphs is sufficient. Visual
material (tables and figures) are
included, relevant, explained, and/or
referenced. Logical sequence moving
from descriptive to analytical. Contains
sufficient information to justify the
upcoming conclusions and
recommendations. No irrelevant
information included
The methodology section excellently
outlines specific procedures for
collecting and analysing data. It
contains the research question and
description and justification of the
method of data collection plus data
analysis. It excellently addresses the full
research method, and why the chosen
method is the most appropriate.
Furthermore, a method of data analysis
is provided in a structural and
excellenty phrased manner.
Findigings are excellently structured
with clear headings. Excellent
paragraphing. Transitions inside and
between paragraphs is very well done.
Visual material (tables and figures) are
expertly included, relevant, explained,
and/or referenced. Logical sequence
moving from descriptive to analytical.
Contains all the information to justify
the upcoming conclusions and
recommendations. No irrelevant
information included.
a specific procedure is mentioned however it’s a
procedure of how the group functioned as to how they
gathered the information needed. Research questions
where not mentioned throughtout the methodology
section on top of this there was no justification of the
method of data collection plus data analysis. A full
research research method was not stated and no
justification of the chosen method.for
For the structure of the findings the heading "Findings"
is missing. The transitions are present from one
paragraph to another. Visual material is provided and
referrenced and explained. There is a logical sequecne
that is easy to follow. Sufficient information is provided
to form a conclusion, however some irrelevant
informantion is also included. It is not great however it
did tick some boxes hence a 5.5 grade.
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4. Conclusion and The conclusion section fails to start with
recommendations a paraphrased purpose statement. The
conlclusion does not follow logically
25% from the findings in the report. There is
no summary and interpretation of the
key points. New information (not
discussed in the findings) is included.
The recommendations are not
S.M.A.R.T., shallow, lack depth and
specificity. Recommendations do not
follow logically from the findings and
the conclusions section.
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The conclusion section sufficiently starts
with a paraphrased purpose statement.
The conlclusion follows somewhat
logically from the findings in the report.
There is a sufficient summary and
interpretation of the key points. No new
information (not discussed in the
findings) is included.
The recommendations are partly
S.M.A.R.T., but occasionally lack depth
and specificity. Recommendations
follow somewhat logically from the
findings and the conclusions section.
The conclusion section starts with a
very clear paraphrased purpose
statement. The conlclusion follows very
logically from the findings in the report.
There is an excellent summary and
interpretation of the key points. No
new information (not discussed in the
findings) is included.
The recommendations are all S.M.A.R.T.
Recommendations follow very logically
from the findings and the conclusions
section.
the purpoe statement is there we see how they want to
be provide Canadian provinces with wine. However the
conclusion doesn’t follow a logical sequence to the
findings. They talk about Andrew Peller before
mentionng anything in the PESTEL analysis. Some key
points were mentioned. There were no
recommendations what so ever.
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3.3

Pass/Fail

FAIL

FAIL

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PASS

fail

fail

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Sub-grade
3.5

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2.8

5.5

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1.5

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