Determinants of Business performance: Corporate social responsibility has significant positive impacts on

Banking sector. Which actually come up with the real-life fact that the organization is not only doing
business but also taking initiatives and investing their profit so that the society might get benefitted and
ultimately which lead to a very positive outcome. Some of the findings are written below of engaging in
CSR activity of BRAC Bank.
Attract and Retain customers: CSR activity of BRAC Bank help to create a very positive overview in
customers mind and this one of the very reasons of attracting and retaining of the customers.
Morals and Productivity: Generally, the employees who are involved in CSR activities get motivated and
productive because they always get affirmations from their work and this practice ultimately led to
compassionate perception and strong moral. And the reflection of this positivity impacts their productivity
and their job engagement.
Attract Investors: BRAC Banks CSR activity also attract the attention of investors. This happens because
of gaining a good reputation of CSR activity. There are a huge number of investors who actively seeks to
invest in an organization which are committed to CSR activity and here’s the BRAC Bank snitch their
attention where they can trust and invest for the betterment for the society.
Innovation Boosting: The BRAC Bank’s social development initiatives help to make people rethink about
the society and the existed social system.
Overall, the CSR activity done by the BRAC Bank has significantly positive impacts on their business
performance. The organization is succeeded to attract a huge number of loyal customer base, investors, a
good reputation and with the combination of all these the organization is able to make more profit.
Different type of Stakeholders: Stakeholders are any persons or organizations that have an impact on or a
connection to a specific organization. These people or organizations are regarded as stakeholders of that
specific organization. BRAC Bank has different types of stakeholders. For instance:
Customer: Customers are the most important stakeholders of BRAC Bank.
Employee: Employees are the individuals who serves the organization as told.
Shareholders: Shareholders are the owners of the organization who invest their capital.
Supplier: Suppliers make thing available based on the organizations need.
Creditors: Coeditors are the business or individuals who lend money to the bank.
Government: Government is the system in which everything is interconnected. Government is an
important stakeholder of the Bank.
Non-government organization: Brac bank has connection with NGO’s. With the help of NGO, the bank
provides financial support to the needy people.
Competitors: Other Banking organization who provide the same service. All the banks are each other’s
stakeholders.
Banking sectors have diverse level of stakeholders. And day by day the number and the diverse level is
increasing.
Stakeholders Pressure on CSR Activity: Simply, Stakeholders are all those individuals and organizations
who are somehow get impacted or connected with the particular organization and these individuals or the
organizations are considered as the stakeholders of the particular organization.
The BRAC Bank has a huge number of Stakeholders base. For instance: Customers, Employees,
Shareholders, Government, Community. And each categorized stakeholders shares different expectations.
The organization have to bring under consideration of those demands. It often creates pressure and lead to
dilemma for the organization to take decisions of CSR investments.
Customers: Customers demands the CSR which is socially responsible.
Employees: Employees also demands for the CSR which are more socially responsible.
Shareholders: These group of people ask for investment in financial sector where they will get benefitted.
Government: Government puts pressure to engage in socially responsible investment.
Community: Community is also a very important part of the organization. And the demanded activity by
the community is also taken so seriously.

Moreover, BRAC Bank also takes their stakeholders demand very strongly in CSR Activity. They use
different mechanism to conduct it.
Stakeholder’s engagement: The Bank actively seeks for the feedbacks of stakeholders. Which helps to
take better discissions.
Transparency: The bank publishes annual report.
Accountability: The Bank is very accountable to their stakeholders.
Overall, Stakeholders create pressure on BRAC Bank’s CSR Activity. And the organization fills all of it
with their internal mechanism.