EXECUTIVE SUMMARY

1.0 BUSINESS DESCRIPTION

The business will operate under the name Chicken Fryz Fast Food which will be located at
Kahawa West in Nairobi.It will operate as a sole proprietorship type of ownership The main
activities of the business will be selling chicken and friesprepared by our well trained chefs.The
proposed business address is P.O BOX 14102 Nairobi.

2.0 MARKETING PLAN

Marketing of the business will include our potential customers around Kahawa west.The
business is going to face one major competitor Chicken inn along Bima road.The business has
set strategies on how to cope with the competitor.
3.0 ORGANIZATIONAL PLAN
We have assembled a highly experienced team with proven leadership in successfully operating
and growing restaurant and fast food chains.
Company Leadership
- CEO/Founder: John Smith - 20+ years in the restaurant industry, formerly COO of a national
fast casual chain
- VP of Operations: Jane Doe - Managed operations for over 300 fast food locations across
multiple counties
- Executive Chef: Mike Garcia - Award-winning culinary expert specializing in developing
craveable fast food menus
Corporate Structure
- Streamlined organizational design with focused corporate support roles
- Efficient regional operations model with supervised cluster of 8-10 locations per area
- Clear roles, responsibilities and career paths to promote from within
4.0 PRODUCTION & OPERATIONAL PLAN
We will implement highly efficient systems and processes to ensure consistently fast, friendly
service and quality food production.The restaurant design is optimal layout designed for efficient
flow from ordering to food pickup,open kitchen allowing customers to view fresh food
preparation.The operations are State-of-the-art POS system to accurately track all orders.The
kitchen display screens to communicate orders to food prep team.
FINANCIAL PLAN
We have developed realistic financial projections that forecast profitability and growth for our
fast food concept based on prudent assumptions.
Start-Up Capitalization
• Ksh 1.8 million total start-up funds required
- Ksh 600K for build-out of first location
- Ksh 400K for equipment and inventory
- Ksh500K for working capital
- KSH 300K for professional services and start-up expenses
• Financing from Ksh 1000000 investment by owners
• Ksh 800000 loan for remaining capital needs
Financial Projections
• Year 1 revenue of Ksh 2.4 million
• Year 3 revenue projected at Ksh 4.2 million
• 60% gross margin in line with industry
• Profitability projected at end of year 2
• 25% target annual growth rate years 4-7
Use of Funds
• Build out 2 company-owned locations year 1
• Growth plan adding 2-3 new locations per year
• Investment in marketing to build brand awareness
• Enhance IT infrastructure as more locations added
•