Strength-

Brand Recognition: Unilever is a globally recognized brand known for its quality and diverse product
range.Unilever's extensive portfolio of well-known brands, spanning various categories from personal
care to food and beverages, contributes to its strong brand recognition. In the context of introducing a
new electrolyte drink beverage, Unilever can leverage this recognition to quickly establish credibility and
trust among consumers. This recognition may prompt consumers to consider trying the new product
based on their positive associations with existing Unilever brands, ultimately aiding in the successful
launch and adoption of the electrolyte drink in the market.

Research and Development: Unilever’s research and development initiatives receive substantial funding
and are successful in bringing cutting-edge, innovative products that are in sync with consumer
preferences to market. In the context of developing a new electrolyte drink beverage, Unilever's R&D
capabilities enable the company to create a superior formulation that not only meets consumer
preferences but also delivers on functionality and taste. By staying at the forefront of scientific
advancements and consumer insights, Unilever can ensure that its electrolyte drink stands out in the
market, offering unique benefits and addressing specific hydration needs effectively. This focus on R&D
underscores Unilever's dedication to delivering products that meet the highest standards of quality and
innovation.

Distribution network: Unilever Bangladesh's extensive distribution network ensures efficient and
widespread availability of its products across the country. Leveraging established channels, including
retail outlets, supermarkets, and departmental stores Unilever can swiftly introduce its new electrolyte
drink beverage to consumers, maximizing market penetration and accessibility.

Marketing: Unilever Bangladesh's robust marketing team possesses the expertise to craft compelling
campaigns and promotions. Leveraging strategic messaging and multi-channel approaches, they can
effectively raise awareness and drive demand for the new electrolyte drink beverage, establishing a
strong market presence and driving consumer engagement.

weakness:

Competition: The beverage market is highly competitive with established brands like BLU, Bruvana,
Recharge etc already offering electrolyte drinks. Unilever Bangladesh may face challenges in gaining
market share from these competitors.

Pricing: If the new electrolyte drink is priced higher than competitors' offerings, it may struggle to attract
price-sensitive consumers, especially in a market like Bangladesh where affordability is a significant
factor. Biodegradable materials may be more expensive than traditional plastics, potentially increasing
production costs and affecting pricing competitiveness, especially in price-sensitive markets like
Bangladesh.It can be quite a challenge to preserve quality standards while maintaining competitive
pricing. Consumers in Bangladesh put a higher priority on saving money than they do on sticking with a
particular brand.
opportunities -

Growing Health Consciousness: There is a growing trend towards health and wellness products globally,
including in Bangladesh. Unilever's electrolyte drink can capitalize on this trend by positioning itself as a
healthy hydration option.

Sustainable Packaging: Emphasizing eco-friendly packaging options aligns with consumer preferences for
sustainability, offering a competitive edge and appealing to environmentally conscious consumers.
Launching a product in a biodegradable package aligns with Unilever's commitment to sustainability and
corporate social responsibility, appealing to environmentally-conscious consumers.

Developing market: The electrolyte market is experiencing robust growth globally, driven by increasing
health consciousness among consumers and the rising popularity of sports and fitness activities. By
entering this market with "Bhalopani," Unilever can tap into a lucrative growth opportunity and diversify
its offerings beyond its traditional product lines.

Threats:

Supply Chain Disturbances: : An important marketing strategy of Unilever is making sure that its products
are widely available so it focuses on distribution channels connecting all parts of the country.
Bangladesh’s susceptibility to natural disasters and inadequate transportation infrastructure hinder
Unilever's goal of establishing stable, connected distribution networks.Dependence on biodegradable
materials introduces new complexities and vulnerabilities to the supply chain, including potential
shortages or fluctuations in material availability, which could disrupt production and hinder product
availability.

Competitive Response: Competitors may quickly emulate Unilever's sustainable packaging initiatives or
introduce alternative electrolyte drink products with similar environmental claims, diluting Unilever's
competitive advantage and intensifying competition for market share.

Limited Awareness: Despite its environmental benefits, biodegradable packaging may not resonate with
all consumers, and some may prioritize other factors such as taste or price over sustainability, limiting
the appeal of the electrolyte drink.

Economic Conditions: Economic downturns or fluctuations in raw material prices could increase
production costs and affect consumer purchasing power, impacting the demand for the electrolyte drink.

Company ethics: Unilever had faced multiple controversies in the past for its unethical business
practices. In the era of heightened interconnectivity and social media, Unilever must ensure strict
compliance with regulations while conducting its operations.