NAME: Fahim Shajahan Ayon

ID: 2413443630

How 'Frutika Mango Juice' Can Engage in Inernational Business:

There are a number of strategies that businesses can use to establish themselves internationally,
including international sourcing, import and export, franchising, joint ventures, licensing, and
foreign subsidiaries. This is how Frutika can follow the approaches to engage their business
internationlly.
Global Sourcing: Global sourcing refer sourcing materials or labors from around the world
wherever it is cheapest. As a juice company, 'Frutika' can explore global sourcing by procuring
mangoes from different countries. This ensures consistent supply of mangoes throughout the
year, enabling 'Frutika' to meet consumer demand and preserve production consistency.

Import and Export: Importing and exporting involve trading goods or services across
international borders. Foreign nations who have a market for fruit juices can purchase mango
juice from Frutika. From nations with advanced manufacturing abilities, it can import equipment,
supplies for packaging, or even concentrated mango pulp.

Licensing: Licensing involves granting the rights to use a organization’s technology or product
specifiactions in exchange of royalty. 'Frutika' can license its brand and recipe to foreign
beverage companies, allowing them to produce and distribute 'Frutika Mango Juice' locally.

Franchising: By franchising, one organization grants permission to another to use its name and
opening procedures. Frutika can franchise its juice bar concept to local business owners across
many nations, offering them the support and direction they need to establish and run 'Frutika'
outlets.
Joint Venture: Joint ventures involve partnering with another company to pursue a specific
business opportunity together. 'Frutika' may collaborate with a regional beverage company in an
overseas market to take advantage of their understanding of local consumer tastes and
distribution networks.

Strategic Alliance: Strategic alliances involve collaborating with another company for mutual
benefit. For example, 'Frutika' can increase the reach of its distribution network by forming
alliances with distributors or retailers in foreign markets.

Foreign Subsidiary: Establishing a foreign subsidiary involves setting up a separate legal entity
or office in a foreign country. In order to have better control with operations, distribution, and
marketing techniques customized to local tastes and preferences, Frutika Mango Juice could
create subsidiaries in important international markets.