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Module Handbook: BUSI 1692 International Entrepreneurship
Module Handbook: BUSI 1692 International Entrepreneurship
2023-24
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Contents
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1. Welcome message from your Module Leader
A very warm welcome to the University of Greenwich and the International Entrepreneurship
module!
This module introduces the complex world of Entrepreneurship and examines a number of
aspects that influence the decision-making process entrepreneurs face when conducting
international business. We take a particular focus on why and how entrepreneurs
internationalise their operations and the rationality behind developing their ventures. In this
module you will take on the role of an individual entrepreneur and a member of an
entrepreneurial team to develop and grow your own venture.
The primary aim of this module is to enhance your critical thinking skills by giving you the
opportunity to develop practical solutions for overcoming complex entrepreneurial challenges.
International Entrepreneurship (and Entrepreneurship more broadly) involves soft and hard
skills that are vital for you to develop regardless of whether you want to start your own business
or not. Everyone has the potential to be an entrepreneur and throughout the module you will
develop, practice, and enhance your own entrepreneurial skills. The practicality of this module
means that if you come up with an idea that you really want to take forward or further explore,
the teaching team is happy to support you outside of the classroom!
The first part of the module discusses the emergence of the field of international
Entrepreneurship, Entrepreneurship more broadly, and identifying global opportunities for
developing a business idea. The second part of the module offers insight into the impact of
networks, partnerships, and choices of internationalisation strategies for the sustainability of
your ventures.
You must attend the live online lectures (1 hour), watch pre-recorded lectures (10 minutes),
and attend seminars (1 hour). You must also engage in self-directed learning with your group
(1 hour) which you will be guided through using an interactive PDF workbook created for this
module (workbook can be found on moodle). There is a direct correlation between poor
attendance, poor engagement, and failing the module. Students are expected to prepare
for seminars by watching recorded videos and completing reading tasks each week before the
scheduled sessions.
You will be introduced to the main theoretical concepts in the pre-recorded lectures, have the
opportunity to explore these concepts further in the live lectures, and you will explore their
practical application in the workshops, where you will use real world case studies to put these
concepts into practice.
This handbook provides essential information about this module including the aims and
learning outcomes, the schedule of teaching and learning activities, assessment tasks,
resource recommendations and, if applicable, any additional resources that you will need.
Please read it at the start of term so you are aware of key details and important dates.
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2. Key contacts (academic queries)
The list below provides contact details of the module team.
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Programme Administration Team
Student Helpdesk
• The Student Experience Officers are situated at the Student Helpdesk and are here to
help you throughout your journey at the University. The Helpdesk provides support with
general enquiries and signposting you to the relevant team.
• The student helpdesk is in the Queen Mary building on the second floor QM240.
The Welcome Page (linked below) contains information to get you started on your University
Journey. https://www.gre.ac.uk/welcome/inductions/business
Programme Administrators
The Programme Administrators can support you with programme specific queries (such as
missing/ incorrect grades on your profile, accessing submission links, resit enquiries).
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3. Enquiry-Based Learning and Research-Led Teaching
Aims
The module aims to examine how international business operations can have an influence on
the international entrepreneurship firm. The module will highlight how entrepreneurs can
conduct business in foreign markets.
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Learning Outcomes
On successful completion of this course you will be able to:
1. Demonstrate knowledge and critical understanding of the theory and practice of International
Entrepreneurship. Demonstrate knowledge and critically compare similarities and differences
with the mainstream International Business field.
2. Critically analyse and demonstrate increased confidence in identifying the new trends that
influence the International Entrepreneurship field.
3. Critically analyse and understand the factors that influence the design, management and
financing of a start-up/family business.
5. Critically analyse and evaluate the market strategies that entrepreneurs can follow to
internationalise their operations.
Structure
Part 1. Perspectives in International Entrepreneurship & developing a business idea
This part will introduce the main theories in International Business and how the International
Entrepreneurship field emerged. There will be also an examination on International New
Ventures (INVs) and how those differ from traditional companies. The challenges and
opportunities of family businesses will be also introduced. In addition, you will be introduced to
how you can conduct a feasibility analysis and how to write a business plan.
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Part 4. Internationalisation choices in International Entrepreneurship
This part will introduce the different choices of entrepreneurs to internationalise their
operations. How companies develop their business. It will be also examined the legal and other
IP issues that entrepreneurs might face in international markets.
5. Employability
The following employability skills will be developed by undertaking this module:
• Analyse the conditions for entrepreneurship in various countries (e.g., developing and
developed including Asia and Europe markets)
• Identify possible sources and characteristics of viable business opportunities in the
international context (seizing and sensing opportunities)
• Describe the unique features of opportunities in emerging markets
• Assess feasibility of an international business idea
• Understand social entrepreneurship and its contribution to the wider community
• Analyse the importance of family firms
• Identify the types of human, information, and financial resources required for launching and
managing an international new venture (e.g. networks)
• Analyse how different countries require different strategies
• Understand the Intellectual Property (IP) challenges in foreign markets
You will also develop the following employability skills and will become:
• Effective Communicators
• Critical Thinkers
• Able to analyse Social Corporate practices
• Global in their perspective
• Knowledgeable about the essentials of business
In addition to the teaching and learning activities within the module, additional study support
can be found at: https://www.gre.ac.uk/academicskills
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Employability resources
You can find out more about the Greenwich Employability Passport at:
Greenwich Employability Passport for students.
You can also use LinkedIn Learning to gain access to thousands of expert-led courses to
support your ongoing personal development. More information can be found at:
LinkedIn learning | IT and library services
6. Key Dates
Please note that dates may differ depending on when you start your programme of study,
and where you are studying. Please refer to https://docs.gre.ac.uk/rep/sas/term-dates for
full details, and details of University closure dates
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7. Schedule of teaching and learning activities
Pre-recorded Lecture Family firms, how do they differ from other type of
firms?
Week 2 Live Lecture Writing a business plan and executive summary
Starting
2/10/2023 Tutorial Business Plan applications: Case analysis
Week 3 Live Lecture Conducting the feasibility analysis and building your
MVP
Starting
9/10/2023 Tutorial Feasibility analysis: Case analysis
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Pre-recorded Lecture Opportunity, Strategy, and Innovation
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Week 9 Pre-recorded Lecture Intellectual Property Rights and Innovation
Starting
Live Lecture Intellectual property (IP) rights in the international arena
20/11/2023
- UK
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8. Assessment
*The weighting refers to the proportion of the overall module result that each assessment task accounts for.
Academic Misconduct
Plagiarism is a serious offence and is strictly prohibited. All essays submitted for this course
will be checked by new advanced plagiarism detection software as well as other highly effective
detection methods. A random sample of essays will be selected for in-person interviews with
the module leader to verify students’ knowledge of their own essay.
Coursework is marked on the understanding that it is the student’s own work and that it has
not, in whole or part, been presented elsewhere for assessment.
Severe consequences can result from plagiarism: you can fail the module and be expelled
from the programme, with potential visa issue for foreign students. Where material has been
used from other sources, this must be properly acknowledged in accordance with the
University’s Regulations regarding Academic Misconduct.
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Your assessment brief:
The presentation will be a pitch in front of the class (10 minutes plus 5 minutes for questions).
All group members must submit the slides and all group members must submit the group report
(The group report and presentation slides must be submitted as one file). Make sure to include
your tutorial (room and time) along with the name of you tutor in the subject line when you
submit your slides and group report on Turnitin. Make sure to include your names on the slides
along with your student number. You should clearly show which part you prepared in the slides
and which part you wrote in the group report.
Create/develop your own start-up or choose an existing SME/family firm (please note that the
family firm should be small, do not select big multinationals)
• Present the business idea (is it part of a start-up or a family firm?). Why is it interesting?
What products or services does your company offer? Why should the customers buy
these product or service?
• How did you identify the business opportunity/gap? How did you capture this
opportunity?
• Will the business idea help local communities (e.g., is it social entrepreneurship)? If
yes, how?
• If you’re business idea is a start-up you will face the challenge of resource scarcity.
How do you plan to overcome this challenge? Will you use networks, etc.?
• How will you fund your business idea? Will you use angel investors? Venture Capital?
Crowdfunding? Which platforms will you use? (Refer to the lecture slides for examples)
• How will you protect the intellectual property of the business idea?
• How will you expand your business idea in foreign markets (will you have to change
the product/service there: transformation)? Which markets will you enter? Who are your
main competitors? Which entry modes will you use? What is your market segment?
(e.g., a certain age; a certain socio-economic characteristics) How will you
promote/advertise your business idea?
Do not forget to cite your sources in the slides and in your report! Use reliable
sources only! You should also have a reference list!
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Assessment 2: Details of Individual report:
Create/develop your own start-up or choose an existing SME/family firm (please note that the
family firm should be small, do not select big Multinationals). Whatever you choose, it must
not be the same business idea you presented in your group.
• Present the business idea (is it part of a start-up or a family firm?). Why is it interesting?
What products or services does your company offer? Why should the customers buy these
product or service?
• How did you identify that there is a need for a new product or service? How did you identify
a business opportunity/gap? How did you capture this opportunity?
• Will the business idea help local communities (social entrepreneurship, etc.)? If yes, how?
• Is your business idea part of a start-up or a family firm? If it is the former (i.e. start-up) then
you will face the scarcity of resources issue. How do you plan to overcome this challenge?
Will you use networks, etc.?
• How will you fund your firm and business idea? Will you use angel investors? Venture
Capital? Crowdfunding? Which platforms (refer to the lecture slides for examples)?
• How will you protect the intellectual property of the business idea?
• How will you expand your business idea in foreign markets (will you have to change the
product service there – transformation part)? Which markets will you enter? Who are your
main competitors? Which entry modes will you use? What is your market segment (e.g.
young people? Socio economic characteristics (income, etc.)? How will you
promote/advertise your business idea?
• If you decide to choose an existing SME/family firm you will have to use all the
previous steps by introducing a new product or service. For example, if you choose
Wonderbly (personalised books, please refer to the tutorial activities for further
information), you must come up with a new product that the company could offer and you
will have to follow all the previous steps (steps 1 - 7).
• You will also have to refer to relevant theories and concepts in your individual
reports
• Do not forget to cite your sources in your report! Use reliable sources only! You should also
have a reference list! Check the materials on how to reference properly (according to the
Harvard format). For further support, you may visit the Academic study hub:
https://www.gre.ac.uk/academicskills
Please use graphs and tables. This will make your individual reports more appealing.
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8.1 Formative assessments: It is important that you meet with your team members on a
weekly basis and submit weekly group reports on Moodle. This exercise allows you to
practice teamwork, time management, negotiation and problem-solving skills. Within
your groups you will complete a 500-word reflection of how you can incorporate the
insights from the week (pre-recorded lecture, live lecture, workshop, and self-directed
learning) into your business. Completing this self-directed learning is key to
developing a strong business plan and doing well in your assignments. You have
the option to either download each template as the weeks progress or download the Self-
Directed Learning Workbook under the Resources and Materials heading.
8.2 Feedback for summative coursework: Written sandwich feedback will be provided via
Moodle on the script that will highlight the what you did well, what you could improve,
and what you can take forward.
8.3 Marking rubric (for individual and group reports):
Business Idea
Does the essay state a clear aim of the business idea and 25%
maintain a focus on it throughout?
Evidence
Does the essay bring together literature and relevant 25%
information accurately?
Reasoning
Does the essay indicate a comprehensive understanding
25%
of how the evidence supports the business idea and the
different elements of the business come together?
Organisation
Is the essay well organized and logically constructed to 15%
achieve synthesis in a logical sequence?
Language
Is the essay clearly written, spell checked and 10%
grammatically sound and referenced appropriately?
The marking rubric on Moodle provides a detailed breakdown of marking criteria for the
Individual and Group reports. Please, read it carefully to understand what is expected of you.
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Marking, feedback and next steps
To pass this module, you must achieve an overall mark of 50+% for all assessments.
For coursework, the marks and feedback will normally be provided to students within fifteen
working days of the submission deadline. In exceptional circumstances, where there is a delay
in providing feedback, you will be informed by the module leader.
If you do not pass a module at the first attempt, you will likely be eligible for a resit opportunity
on the failed assessments. The Progression and Award Board (PAB) will decide whether you
will be offered an opportunity to resit. Note that marks on resit assessments are capped at
50% unless extenuation has been applied for and granted.
For further details on resit assessments, please see section on Resit assessments below.
The assessment and feedback policy can be accessed at Assessment and Feedback Policy.
Strong academic skills will help you to act with academic integrity, honesty, and trust. These
are the values on which academic achievement at the University of Greenwich is based. As a
student, you are expected to take responsibility for the integrity of your own work, including
asking for clarification where necessary. Any improper activity or behaviour which may give
you an academic advantage in assessment is considered to be assessment misconduct.
Allegations of assessment misconduct will be considered under the University’s Assessment
Misconduct Procedure and may result in a penalty being imposed. More information about this
procedure can be found at Assessment Misconduct Procedure.
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Extenuating circumstances
The University recognises there are times when matters that are unexpected and beyond a
student’s control will impact on their performance and ability to complete assessments within
the specified timeframe. Examples include unforeseen illness, a death in the family, or injury.
Guidance on submitting an extenuation claim can be found at: Extenuating circumstances.
If you have a disability, specific learning difficulty, for example dyslexia, a long-term medical
condition or a mental health condition which might affect your studies and assessments, and
you have not already done so, then we advise that you seek support from the Student
Wellbeing Service by contacting wellbeing@gre.ac.uk in the first instance
Student Support
The University offers a range of support services including health and medical services, a
chaplaincy, disability and dyslexia support, and mental health & wellbeing support. Support
can be accessed at Student Support | Support and Wellbeing.
External Examiner
The External Examiner for this module is:
Name: Dr Andrew Ross
Institution: University of Dundee
Please note that the role of the External Examiner is to evaluate the overall standard of
assessments on the module. They are unable to correspond with individual students about
their work. If you need to discuss your marks or feedback, please contact the module leader.
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9. Resit assessments
1. Assessment 1 Resit
Consider any feedback you may have received and submit your revised assignment. In
addition, include a new section at the beginning of the assignment (up to a maximum of 200
words) in which you comment on what you changed in your assignment in response to any
feedback received or your reflection on the task. If this is your first submission due to an
initial non-submission you should instead clearly state this is your first attempt and you have
no changes that can be applied.
Refer to the Madara case that is available on the BUSI1692 Moodle site under the
Female Entrepreneurship topic and answer the following questions:
• Present briefly the background of Madara. Why is it interesting? Why the customers
should buy Madara’s products?
• How did Madara identify the business opportunity/gap? How did Madara capture this
opportunity?
• Does Madara help local communities (social entrepreneurship, etc.)? If yes, how?
• Is Madara part of a start-up or a family firm? If it is the former (i.e. start-up) then
Madara will face the scarcity of resources issue. How do you plan to overcome this
challenge? Will you use networks, etc.?
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• How will you fund the further expansion of Madara? Will you use angel investors?
Venture Capital? Crowdfunding? Which platforms (refer to the lecture slides for
examples)?
• How will you protect intellectually the products of Madara?
• How will you further expand Madara in foreign markets (will you have to change the
product service there – transformation part)? Which markets will you enter? Who are
your main competitors? Which entry modes will you use? What is your market
segment (e.g. young people? Socio economic characteristics (income, etc.)? How will
you promote/advertise Madara’s products?
Please use Times New Roman font size 12 and 1.5 spacing. Do not forget to cite your
sources in your report. Use reliable sources only. You should also have a reference list.
2. Assessment 2 Resit
• You should refer to the original assignment instructions outlined in the module guide
on Moodle.
• Consider any feedback you may have received and submit your revised assignment.
In addition, include a new section at the beginning of the assignment (up to a
maximum of 200 words) in which you comment on what you changed in your
assignment in response to any feedback received or your reflection on the task. If this
is your first submission due to an initial non-submission, you should include this as a
statement.
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10. Resource recommendations
The following are suggested readings for the module. Additional, more detailed reading
recommendations will be provided for the module topics. You can check availability of the
resources by using the search tool LibrarySearch at https://librarysearch.gre.ac.uk.
• MA Nazir and MR Khan., 2022. Identification of roles and factors influencing the adoption
of ICTs in the SMEs by using an extended Technology Acceptance Model (TAM).
Innovation and Development, 1-26.
• Vahlne, J.E. and Johanson, J., 2017. From internationalization to evolution: The Uppsala
model at 40 years. Journal of International Business Studies, 48(9), pp.1087-1102.
• Dimitratos, P., Johnson, J.E., Plakoyiannaki, E. and Young, S., 2016. SME
internationalization: How does the opportunity-based international entrepreneurial
culture matter?. International Business Review, 25(6), pp.1211-1222
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• Galkina, T. and Chetty, S., 2015. Effectuation and networking of internationalizing SMEs.
Management International Review, 55(5), pp.647-676.
• Kontinen, T., 2014. Biohit: A Global, Family–Owned Company Embarking on a New
Phase. Entrepreneurship Theory and Practice, 38(1), pp.185-207.
• Coviello, N. and Munro, H., 1997. Network relationships and the internationalisation
process of small software firms. International Business Review, 6(4), pp.361-386.
• Oviatt, B.M. and McDougall, P.P., 1994. Toward a theory of international new ventures.
Journal of International Business Studies, 25(1), pp.45-64.
• McDougall, P.P., Shane, S. and Oviatt, B.M., 1994. Explaining the formation of
international new ventures: The limits of theories from international business research.
Journal of Business Venturing, 9(6), pp.469-487.
Normally this requirement will impact upon approval of topics for undergraduate and
postgraduate dissertations, but may also impact upon individual assignments where a student
or group of students will undertake primary research.
Where a module includes an assessment item involving student collection of data, whether
from human participants or not, before any data is collected each student on such a module
must:
1. Undertake and pass the Epigeum Research Ethics online course available at the
Business School Research Ethics - Approval for Coursework Moodle site, if they have
not already done so;
2. Register the details of the project by completing the online form linked on the same
Moodle site;
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• provide all participants with an offline or online participant information sheet and consent
form, using the authorised template;
• include the participant information sheet consent form template as appendices to the
submitted assignment;
• include any questionnaire or interview guide as appendices to the submitted
assignment;
• if collecting data online, utilise the University’s subscriptions to Qualtrics, JISC Online
Surveys, Mentimeter, Microsoft Forms, Microsoft Teams, Skype for Business;
• not collect data using other tools not approved by the University (e.g.,
SurveyMonkey, Google Docs, Google Chat, WeChat) which might store data outside of
EU regulations.
If – and only if - any variation from the set procedure detailed above is sought:
• an individual application must be made to the Business Faculty Research Ethics
Committee (FRECBUS) using a UREB form.
• The response of the committee will be emailed to the student’s University email
address. The email confirming ethics approval has been granted must be kept and
included as an appendix to the assignment submission it has been granted for.
• Where an application is not approved, the Committee will provide contact details for the
person the student should approach to negotiate the next steps.
Tutor responsibilities
The tutor must:
• ensure that students do not commence data collection without meeting the conditions of
this policy;
• check that participant information forms, consent forms and data collection instruments
comply with this policy, before they are employed;
• check that consent forms have been collected from all participants;
• advise students wishing to undertake activities in variance from the set procedure to
submit a full UREC form to the FRECBUS for approval before data collection
commences;
• Refer any student who collects data outside the conditions of this policy to an academic
offences panel.
• When marking the submitted assignment, assess the extent to which the ethical
requirements specified above have been met.
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12. Additional module information
Resources: For the assignments and activities, you will have to use the following
websites/databases:
• Global Entrepreneurship Monitor (GEM) https://www.gemconsortium.org/
• GlobalEDGE https://globaledge.msu.edu/
• TechLondon – Mayor of London https://www.tech.london/
• There are also other websites that could help you with your assessments:
• EU-Startups Magazine https://www.eu-startups.com/
• Techhub Global https://www.techhub.com/
• NWES https://www.nwes.org.uk/
• Startup Google https://startup.google.com/
You can also download important documents like bank, student status and council tax letters
by visiting My Documents on the Digital Student Centre (eligibility criteria apply).
If you can't find the right answer or need more personalised support for your query, you can
create an enquiry and our specialist teams will respond swiftly. You will be able to track your
requests and check the status of your enquiries in real time.
For academic queries, always contact the staff who work with you on your academic
programme - your programme leader, module leader or personal tutor.
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14. Changes to the module
At the University of Greenwich, we value feedback from students as well as External
Examiners and other stakeholders and we use this information to help us improve our
provision. Students requested to include the concepts of feasibility analysis and how to write
a business plan. Based on their feedback the module team added these two topics in the
curriculum.
Important note: The University of Greenwich will do all that it reasonably can to deliver the
module and support your learning as specified in our handbooks and other information
provided. However, under some circumstances, changes may have to be made. This may
include modifications to the:
• content and syllabus of modules, including in relation to placements
• timetable, location and number of classes
• content or method of delivery of your module
• timing and method of assessments.
In these circumstances, the university will take all reasonable steps to minimise disruption by
making reasonable modifications. However, to the full extent that it is possible under the
general law, the university excludes liability for any loss and/or damage suffered by any
applicant or student due to these circumstances.
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