Scribd Logo
Upload

Welcome to Scribd!

  • 2 views

    Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi ST

    Uploaded by

    Vlad Răducu

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi ST

    Uploaded by

    Vlad Răducu
    2 views1 page

    Original Title

    Kpi Strategy _ a v d r o p s h i p p i n g r o m a n i A

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    2 views1 page

    Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi Strategy // Kpi ST

    Uploaded by

    Vlad Răducu

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 1

    KPI STRATEGY // KPI STRATEGY // KPI STRATEGY // KPI STRATEGY // KPI STRATEGY // KPI STRATEGY // KPI STRATEGY // KPI

    STRATEGY // KPI ST
    BREAKEVEN PROFIT
    Average Order Value $50.00 $ Cost Per Purchase (CPP) $27.00 BEP Cost Per Purchase (CPP) $17.00 TP
    Average Fees 5 % Cost Per Initiate Checkout (CPIC) $6.75 Cost Per Initiate Checkout (CPIC) $4.25
    Average COGS (incl. Shipping) 20.5 $ Cost Per Add to Cart (CPATC) $9.00 Cost Per Add to Cart (CPATC) $5.67
    Profit Target 20 % Cost Per View Content (CPVC) $1.35 Cost Per View Content (CPVC) $0.85
    Return on Ad Spend (ROAS) 1.85 BER Return on Ad Spend (ROAS) 2.94 TR

    Estimated 1:1 Conversion Rate 2.00%


    (1:1 ratio of earnings to sessions)

    Add To Cart Rate 15 %


    Reached Checkout Rate 20 %
    Purchase Rate 5 %

    You might also like