Project Overview

The project involves a case study on a detailed team dynamic. You have to critically examine the
information in the case study, appreciate the unusual situation and recommend the decisions that the
characters should make in the case study.

You can download the Harvard Business Review case study from this link.

Project Background

Eric Holt had one responsibility as FireArt's Director of Strategy, that is, to put together a team of people
from each division and create and implement a comprehensive plan for the company’s strategic
realignment within the next six months. It seemed like an exciting and rewarding challenge.
Unfortunately, the team got off on the wrong foot from its first meeting. Randy Louderback, FireArt's
charismatic and extremely talented Director of Sales and Marketing, seemed intent on sabotaging the
group’s efforts. In the fourth team meeting, Eric was determined to address Randy’s behaviour openly in
front of the group. However, before Eric could do anything, Randy provoked a confrontation, which
ended the meeting abruptly. What should Eric do now? What is the team’s problem and how can it be
resolved?

Project Objectives

Analyse the key factors that are responsible for the sub-optimal performance of the team.

Recommend the best strategies to overcome the business crisis.

Critique the role of a top leader as an inspirational leader to foster business growth and administer their
team.

Project Assessments

The assessments are divided into two categories:

Ungraded Assessments: The questions in this segment of the case study are non-graded. Use them to
verify your understanding of the case background.

Graded Assessments: The questions in this segment of the case study are graded and carries three
questions totalling 70 marks.

Submission guidelines
For the graded questions, you are required to submit your answers in PDF format. The word template of
the submission file is available in the submission segment at the end. Please upload your document in
the submission space provided in the last segment of this module. Detailed instructions shall be
provided in the end.

Note: Use of Discussion forum is strictly discouraged in the project assessments. Ensure that you
leverage live sessions in order to understand more about the project.

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academic concept or issue. We believe that this constitutes a 'fair dealing' exception under section 52 of
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