Conjoint Analysis

Factor Model Levels Label

BENTUK d 2 Bentuk Sabun Mandi
MANFAAT d 2 Manfaat Sabun Mandi
WARNA d 2 Warna Sabun Mandi
(Models: d=discrete, l=linear, i=ideal, ai=antiideal, <=less, >=more)

All the factors are orthogonal.

_

SUBJECT NAME: 101.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

33.33  -1.0000( .6614) --- Cair
 1.0000( .6614) --- Padat

 MANFAAT Manfaat Sabun Mandi
16.67   .5000( .6614) - Kulit Kering
 -.5000( .6614) - Kulit Normal

 WARNA Warna Sabun Mandi
50.00  -1.5000( .6614) ---- Putih
 1.5000( .6614) ---- Hijau Muda

4.5000( .6614) CONSTANT

Pearson's R = .816 Significance = .0067

Kendall's tau = .618 Significance = .0170

SUBJECT NAME: 102.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi
40.00  -1.0000( .8660) ---- Cair
 1.0000( .8660) ---- Padat

 MANFAAT Manfaat Sabun Mandi
40.00  -1.0000( .8660) ---- Kulit Kering
 1.0000( .8660) ---- Kulit Normal

 WARNA Warna Sabun Mandi
20.00  -.5000( .8660) -- Putih
 .5000( .8660) -- Hijau Muda

4.5000( .8660) CONSTANT

Pearson's R = .655 Significance = .0391

Kendall's tau = .519 Significance = .0393

SUBFILE SUMMARY

Averaged
Importance Utility Factor

 BENTUK Bentuk Sabun Mandi

36.67  -1.0000 ---- Cair
 1.0000 ---- Padat

 MANFAAT Manfaat Sabun Mandi
28.33  -.2500 - Kulit Kering
 .2500 - Kulit Normal

 WARNA Warna Sabun Mandi
35.00  -1.0000 ---- Putih
 1.0000 ---- Hijau Muda

4.5000 CONSTANT

Pearson's R = .932 Significance = .0004

Kendall's tau = .902 Significance = .0016

SUBFILE SUMMARY

No reversals occured in this split file group.