Conjoint Analysis

Factor Model Levels Label

BENTUK d 2 Bentuk Sabun Mandi
MANFAAT d 4 Manfaat Sabun Mandi
WARNA d 3 Warna Sabun Mandi
AROMA d 2 Aroma Sabun Mandi
(Models: d=discrete, l=linear, i=ideal, ai=antiideal, <=less, >=more)

All the factors are orthogonal.

_

SUBJECT NAME: 101.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

.00  .0000( .3030)  Cair
 .0000( .3030)  Padat

 MANFAAT Manfaat Sabun Mandi
58.33  -.2500( .5248) - Kulit Kering
 .5000( .5248) -- Kulit Normal
 .7500( .5248) --- Kulit Berminyak
 -1.0000( .5248) ---- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
16.67   .0000( .4040)  Putih
 .2500( .4737) - Hijau Muda
 -.2500( .4737) - Merah

 AROMA Aroma Sabun Mandi
25.00   -.3750( .3030) -- Aroma Buah
 .3750( .3030) -- Aroma Bunga

3.5000( .3194) CONSTANT

Pearson's R = .683 Significance = .0018

Kendall's tau = .592 Significance = .0019

Kendall's tau = .000 for 5 holdouts Significance = .5000

SUBJECT NAME: 102.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

5.56  -.0625( .2786)  Cair
 .0625( .2786)  Padat

 MANFAAT Manfaat Sabun Mandi
44.44  .1875( .4826) - Kulit Kering
 -.5625( .4826) ---- Kulit Normal
 -.0625( .4826)  Kulit Berminyak
  .4375( .4826) --- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
11.11   -.0833( .3715) - Putih
 .1667( .4356) - Hijau Muda
 -.0833( .4356) - Merah

 AROMA Aroma Sabun Mandi
38.89  .4375( .2786) --- Aroma Buah
 -.4375( .2786) --- Aroma Bunga

3.3333( .2937) CONSTANT

Pearson's R = .597 Significance = .0073

Kendall's tau = .411 Significance = .0222

Kendall's tau = .167 for 5 holdouts Significance = .3584

SUBJECT NAME: 103.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

15.79   .1875( .3195) - Cair
 -.1875( .3195) - Padat

 MANFAAT Manfaat Sabun Mandi
21.05   .0625( .5533)  Kulit Kering
 -.1875( .5533) - Kulit Normal
 .3125( .5533) -- Kulit Berminyak
 -.1875( .5533) - Semua Jenis Kulit

 WARNA Warna Sabun Mandi
57.89  -.7500( .4259) ---- Putih
 .1250( .4995) - Hijau Muda
 .6250( .4995) --- Merah

 AROMA Aroma Sabun Mandi
5.26  .0625( .3195)  Aroma Buah
 -.0625( .3195)  Aroma Bunga

3.6250( .3367) CONSTANT

Pearson's R = .587 Significance = .0084

Kendall's tau = .448 Significance = .0136

Kendall's tau = .447 for 5 holdouts Significance = .1481

SUBJECT NAME: 104.00

Importance Utility(s.e.) Factor

  BENTUK Bentuk Sabun Mandi
.00  .0000( .2670)  Cair
 .0000( .2670)  Padat

 MANFAAT Manfaat Sabun Mandi
47.06  -.6250( .4625) ---- Kulit Kering
 .1250( .4625) - Kulit Normal
 .3750( .4625) -- Kulit Berminyak
 .1250( .4625) - Semua Jenis Kulit

 WARNA Warna Sabun Mandi
41.18  -.3333( .3560) -- Putih
 -.2083( .4174) - Hijau Muda
 .5417( .4174) --- Merah

 AROMA Aroma Sabun Mandi
11.76   .1250( .2670) - Aroma Buah
 -.1250( .2670) - Aroma Bunga

3.4583( .2814) CONSTANT

Pearson's R = .580 Significance = .0093

Kendall's tau = .537 Significance = .0050

Kendall's tau = .837 for 5 holdouts Significance = .0261

SUBJECT NAME: 105.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

16.67   .1250( .1712) - Cair
 -.1250( .1712) - Padat

 MANFAAT Manfaat Sabun Mandi
33.33  .2500( .2965) -- Kulit Kering
 .0000( .2965)  Kulit Normal
 .0000( .2965)  Kulit Berminyak
 -.2500( .2965) -- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
50.00  .3333( .2282) --- Putih
 .0833( .2676) - Hijau Muda
 -.4167( .2676) ---- Merah

 AROMA Aroma Sabun Mandi
.00  .0000( .1712)  Aroma Buah
 .0000( .1712)  Aroma Bunga

3.4167( .1804) CONSTANT

Pearson's R = .612 Significance = .0058

Kendall's tau = .508 Significance = .0117
Kendall's tau = -.136 for 5 holdouts Significance = .3835

SUBJECT NAME: 106.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

9.52   .1250( .3631) - Cair
 -.1250( .3631) - Padat

 MANFAAT Manfaat Sabun Mandi
28.57  .3750( .6289) -- Kulit Kering
 -.1250( .6289) - Kulit Normal
 .1250( .6289) - Kulit Berminyak
 -.3750( .6289) -- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
52.38  -.6667( .4841) ---- Putih
 -.0417( .5677)  Hijau Muda
 .7083( .5677) ---- Merah

 AROMA Aroma Sabun Mandi
9.52   -.1250( .3631) - Aroma Buah
 .1250( .3631) - Aroma Bunga

3.5417( .3827) CONSTANT

Pearson's R = .538 Significance = .0158

Kendall's tau = .445 Significance = .0135

Kendall's tau = -.224 for 5 holdouts Significance = .3008

SUBJECT NAME: 107.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

7.14   .1250( .2706) - Cair
 -.1250( .2706) - Padat

 MANFAAT Manfaat Sabun Mandi
42.86  -.7500( .4687) ---- Kulit Kering
 -.2500( .4687) - Kulit Normal
 .2500( .4687) - Kulit Berminyak
 .7500( .4688) ---- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
21.43  .1667( .3608) - Putih
 -.4583( .4231) -- Hijau Muda
 .2917( .4231) -- Merah
 
 AROMA Aroma Sabun Mandi
28.57  .5000( .2706) --- Aroma Buah
 -.5000( .2706) --- Aroma Bunga

3.4583( .2853) CONSTANT

Pearson's R = .729 Significance = .0007

Kendall's tau = .629 Significance = .0009

Kendall's tau = .000 for 5 holdouts Significance = .5000

SUBJECT NAME: 108.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

33.33  -.3750( .2296) --- Cair
 .3750( .2296) --- Padat

 MANFAAT Manfaat Sabun Mandi
33.33  -.2500( .3977) -- Kulit Kering
 -.2500( .3977) -- Kulit Normal
 .5000( .3977) ---- Kulit Berminyak
 .0000( .3977)  Semua Jenis Kulit

 WARNA Warna Sabun Mandi
33.33  -.3333( .3062) --- Putih
 .4167( .3590) --- Hijau Muda
 -.0833( .3590) - Merah

 AROMA Aroma Sabun Mandi
.00  .0000( .2296)  Aroma Buah
 .0000( .2296)  Aroma Bunga

3.5833( .2421) CONSTANT

Pearson's R = .661 Significance = .0026

Kendall's tau = .452 Significance = .0172

Kendall's tau = .527 for 5 holdouts Significance = .1033

SUBJECT NAME: 109.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

24.14  .4375( .1415) -- Cair
 -.4375( .1415) -- Padat

 MANFAAT Manfaat Sabun Mandi
34.48  -.3125( .2451) - Kulit Kering
 .9375( .2451) ---- Kulit Normal
 -.3125( .2451) - Kulit Berminyak
 -.3125( .2451) - Semua Jenis Kulit

 WARNA Warna Sabun Mandi
10.34   -.2500( .1887) - Putih
 .1250( .2212) - Hijau Muda
 .1250( .2212) - Merah

 AROMA Aroma Sabun Mandi
31.03  .5625( .1415) -- Aroma Buah
 -.5625( .1415) -- Aroma Bunga

3.6250( .1491) CONSTANT

Pearson's R = .916 Significance = .0000

Kendall's tau = .864 Significance = .0000

Kendall's tau = .316 for 5 holdouts Significance = .2398

SUBJECT NAME: 110.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

23.81  .3125( .2661) --- Cair
 -.3125( .2661) --- Padat

 MANFAAT Manfaat Sabun Mandi
28.57  -.3125( .4609) --- Kulit Kering
 -.3125( .4609) --- Kulit Normal
 .4375( .4609) ---- Kulit Berminyak
 .1875( .4609) -- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
14.29   -.2500( .3548) -- Putih
 .1250( .4160) - Hijau Muda
 .1250( .4160) - Merah

 AROMA Aroma Sabun Mandi
33.33  .4375( .2661) ---- Aroma Buah
 -.4375( .2661) ---- Aroma Bunga

3.6250( .2805) CONSTANT

Pearson's R = .657 Significance = .0029

Kendall's tau = .488 Significance = .0082

Kendall's tau = -.667 for 5 holdouts Significance = .0734

_
SUBJECT NAME: 111.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

9.38   .1875( .1888) - Cair
 -.1875( .1888) - Padat

 MANFAAT Manfaat Sabun Mandi
37.50  .0625( .3270)  Kulit Kering
 .5625( .3270) -- Kulit Normal
 .3125( .3270) - Kulit Berminyak
 -.9375( .3270) ---- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
37.50  -.4167( .2517) -- Putih
 -.5417( .2952) -- Hijau Muda
 .9583( .2952) ---- Merah

 AROMA Aroma Sabun Mandi
15.63   .3125( .1888) - Aroma Buah
 -.3125( .1888) - Aroma Bunga

3.5417( .1990) CONSTANT

Pearson's R = .864 Significance = .0000

Kendall's tau = .767 Significance = .0001

Kendall's tau = -.120 for 5 holdouts Significance = .3908

SUBJECT NAME: 112.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

16.67   -.1875( .2786) - Cair
 .1875( .2786) - Padat

 MANFAAT Manfaat Sabun Mandi
44.44  .3125( .4826) -- Kulit Kering
 -.4375( .4826) --- Kulit Normal
 .5625( .4826) ---- Kulit Berminyak
 -.4375( .4826) --- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
33.33  -.2500( .3715) -- Putih
 -.2500( .4356) -- Hijau Muda
 .5000( .4356) ---- Merah

 AROMA Aroma Sabun Mandi
5.56  .0625( .2786)  Aroma Buah
 -.0625( .2786)  Aroma Bunga

3.7500( .2937) CONSTANT
Pearson's R = .597 Significance = .0073

Kendall's tau = .443 Significance = .0148

Kendall's tau = .359 for 5 holdouts Significance = .2027

SUBJECT NAME: 113.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

11.76   -.1250( .2847) - Cair
 .1250( .2847) - Padat

 MANFAAT Manfaat Sabun Mandi
47.06  .0000( .4931)  Kulit Kering
 .0000( .4931)  Kulit Normal
 .5000( .4931) ---- Kulit Berminyak
 -.5000( .4931) ---- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
17.65   -.1667( .3796) - Putih
 .2083( .4451) -- Hijau Muda
 -.0417( .4451)  Merah

 AROMA Aroma Sabun Mandi
23.53  -.2500( .2847) -- Aroma Buah
 .2500( .2847) -- Aroma Bunga

3.5417( .3001) CONSTANT

Pearson's R = .509 Significance = .0221

Kendall's tau = .266 Significance = .1013

Kendall's tau = -.598 for 5 holdouts Significance = .0828

SUBJECT NAME: 114.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

15.38   .2500( .2253) - Cair
 -.2500( .2253) - Padat

 MANFAAT Manfaat Sabun Mandi
46.15  -.1250( .3903) - Kulit Kering
 .3750( .3903) -- Kulit Normal
 .6250( .3903) --- Kulit Berminyak
 -.8750( .3903) ---- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
 30.77  -.5000( .3005) -- Putih
 .0000( .3523)  Hijau Muda
 .5000( .3523) -- Merah

 AROMA Aroma Sabun Mandi
7.69   .1250( .2253) - Aroma Buah
 -.1250( .2253) - Aroma Bunga

3.7500( .2375) CONSTANT

Pearson's R = .766 Significance = .0003

Kendall's tau = .605 Significance = .0019

Kendall's tau = .126 for 5 holdouts Significance = .3878

SUBJECT NAME: 115.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

.00  .0000( .2652)  Cair
 .0000( .2652)  Padat

 MANFAAT Manfaat Sabun Mandi
50.00  .5000( .4593) --- Kulit Kering
 -.7500( .4593) ---- Kulit Normal
 .5000( .4593) --- Kulit Berminyak
 -.2500( .4593) - Semua Jenis Kulit

 WARNA Warna Sabun Mandi
50.00  -.6667( .3536) ---- Putih
 .5833( .4146) --- Hijau Muda
 .0833( .4146)  Merah

 AROMA Aroma Sabun Mandi
.00  .0000( .2652)  Aroma Buah
 .0000( .2652)  Aroma Bunga

3.6667( .2795) CONSTANT

Pearson's R = .707 Significance = .0011

Kendall's tau = .550 Significance = .0047

Kendall's tau = .756 for 5 holdouts Significance = .0436

SUBJECT NAME: 116.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

7.14   -.1250( .1712) - Cair
  .1250( .1712) - Padat

 MANFAAT Manfaat Sabun Mandi
28.57  -.6250( .2965) ---- Kulit Kering
 .3750( .2965) -- Kulit Normal
 .3750( .2965) -- Kulit Berminyak
 -.1250( .2965) - Semua Jenis Kulit

 WARNA Warna Sabun Mandi
28.57  -.5000( .2282) --- Putih
 .5000( .2676) --- Hijau Muda
 .0000( .2676)  Merah

 AROMA Aroma Sabun Mandi
35.71  -.6250( .1712) ---- Aroma Buah
 .6250( .1712) ---- Aroma Bunga

3.5000( .1804) CONSTANT

Pearson's R = .873 Significance = .0000

Kendall's tau = .768 Significance = .0001

Kendall's tau = .252 for 5 holdouts Significance = .2842

SUBJECT NAME: 117.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

6.25   .0625( .2243) - Cair
 -.0625( .2243) - Padat

 MANFAAT Manfaat Sabun Mandi
37.50  .0625( .3884) - Kulit Kering
 .0625( .3884) - Kulit Normal
 .3125( .3884) --- Kulit Berminyak
 -.4375( .3884) ---- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
37.50  -.2500( .2990) -- Putih
 .5000( .3506) ---- Hijau Muda
 -.2500( .3506) -- Merah

 AROMA Aroma Sabun Mandi
18.75  -.1875( .2243) -- Aroma Buah
 .1875( .2243) -- Aroma Bunga

3.5000( .2364) CONSTANT

Pearson's R = .593 Significance = .0077

Kendall's tau = .493 Significance = .0096

Kendall's tau = -.589 for 5 holdouts Significance = .0897
_

SUBJECT NAME: 118.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

14.29  -.3125( .2349) -- Cair
 .3125( .2349) -- Padat

 MANFAAT Manfaat Sabun Mandi
28.57  -.6875( .4069) ---- Kulit Kering
 .0625( .4069)  Kulit Normal
 .5625( .4069) --- Kulit Berminyak
 .0625( .4069)  Semua Jenis Kulit

 WARNA Warna Sabun Mandi
31.43  -.7500( .3132) ---- Putih
 .6250( .3673) --- Hijau Muda
 .1250( .3673) - Merah

 AROMA Aroma Sabun Mandi
25.71  -.5625( .2349) --- Aroma Buah
 .5625( .2349) --- Aroma Bunga

3.3750( .2476) CONSTANT

Pearson's R = .828 Significance = .0000

Kendall's tau = .775 Significance = .0001

Kendall's tau = -.236 for 5 holdouts Significance = .2956

SUBJECT NAME: 119.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

11.76   .1250( .2232) - Cair
 -.1250( .2232) - Padat

 MANFAAT Manfaat Sabun Mandi
47.06  -.5000( .3865) ---- Kulit Kering
 .5000( .3865) ---- Kulit Normal
 .0000( .3865)  Kulit Berminyak
 .0000( .3865)  Semua Jenis Kulit

 WARNA Warna Sabun Mandi
41.18  -.5000( .2976) ---- Putih
 .3750( .3489) --- Hijau Muda
 .1250( .3489) - Merah

 AROMA Aroma Sabun Mandi
.00  .0000( .2232)  Aroma Buah
  .0000( .2232)  Aroma Bunga

3.3750( .2352) CONSTANT

Pearson's R = .648 Significance = .0033

Kendall's tau = .523 Significance = .0058

Kendall's tau = .667 for 5 holdouts Significance = .0592

SUBJECT NAME: 120.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

14.29  .2500( .1768) -- Cair
 -.2500( .1768) -- Padat

 MANFAAT Manfaat Sabun Mandi
28.57  -.5000( .3062) --- Kulit Kering
 -.5000( .3062) --- Kulit Normal
 .5000( .3062) --- Kulit Berminyak
 .5000( .3062) --- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
28.57  -.6667( .2357) ---- Putih
 .3333( .2764) -- Hijau Muda
 .3333( .2764) -- Merah

 AROMA Aroma Sabun Mandi
28.57  .5000( .1768) --- Aroma Buah
 -.5000( .1768) --- Aroma Bunga

3.9167( .1863) CONSTANT

Pearson's R = .874 Significance = .0000

Kendall's tau = .806 Significance = .0001

Kendall's tau = .589 for 5 holdouts Significance = .0897

SUBJECT NAME: 121.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

35.71  .3125( .2510) ---- Cair

-.3125( .2510) ---- Padat

 MANFAAT Manfaat Sabun Mandi
14.29   .0625( .4347) - Kulit Kering
 .0625( .4347) - Kulit Normal
 .0625( .4347) - Kulit Berminyak
  -.1875( .4347) -- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
28.57  -.0833( .3346) - Putih
 -.2083( .3924) --- Hijau Muda
 .2917( .3924) ---- Merah

 AROMA Aroma Sabun Mandi
21.43 -.1875( .2510) -- Aroma Buah
 .1875( .2510) -- Aroma Bunga

3.9583( .2646) CONSTANT

Pearson's R = .513 Significance = .0211

Kendall's tau = .370 Significance = .0379

Kendall's tau = .167 for 5 holdouts Significance = .3584

SUBJECT NAME: 122.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

21.43  -.1875( .2431) -- Cair
 .1875( .2431) -- Padat

 MANFAAT Manfaat Sabun Mandi
42.86  -.4375( .4210) ---- Kulit Kering
 .0625( .4210) - Kulit Normal
 .0625( .4210) - Kulit Berminyak
 .3125( .4210) --- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
28.57  -.0833( .3241) - Putih
 -.2083( .3800) -- Hijau Muda
 .2917( .3800) --- Merah

 AROMA Aroma Sabun Mandi
7.14   -.0625( .2431) - Aroma Buah
 .0625( .2431) - Aroma Bunga

3.4583( .2562) CONSTANT

Pearson's R = .489 Significance = .0273

Kendall's tau = .442 Significance = .0174

Kendall's tau = -.224 for 5 holdouts Significance = .3008

SUBJECT NAME: 123.00

Importance Utility(s.e.) Factor

  BENTUK Bentuk Sabun Mandi
.00  .0000( .2359)  Cair
 .0000( .2359)  Padat

 MANFAAT Manfaat Sabun Mandi
37.04  -.1250( .4086) - Kulit Kering
 .1250( .4086) - Kulit Normal
 -.6250( .4086) ---- Kulit Berminyak
 .6250( .4086) ---- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
40.74  -.6667( .3146) ---- Putih
 -.0417( .3689)  Hijau Muda
 .7083( .3689) ---- Merah

 AROMA Aroma Sabun Mandi
22.22  -.3750( .2359) -- Aroma Buah
 .3750( .2359) -- Aroma Bunga

3.7917( .2487) CONSTANT

Pearson's R = .774 Significance = .0002

Kendall's tau = .698 Significance = .0003

Kendall's tau = .671 for 5 holdouts Significance = .0586

SUBJECT NAME: 124.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

15.00   .1875( .2061) - Cair
 -.1875( .2061) - Padat

 MANFAAT Manfaat Sabun Mandi
20.00   -.1875( .3570) - Kulit Kering
 .0625( .3570)  Kulit Normal
 -.1875( .3570) - Kulit Berminyak
 .3125( .3570) -- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
50.00  -.5833( .2748) ---- Putih
 .6667( .3222) ---- Hijau Muda
 -.0833( .3222) - Merah

 AROMA Aroma Sabun Mandi
15.00   -.1875( .2061) - Aroma Buah
 .1875( .2061) - Aroma Bunga

3.8333( .2173) CONSTANT

Pearson's R = .724 Significance = .0008

Kendall's tau = .597 Significance = .0019
Kendall's tau = .120 for 5 holdouts Significance = .3908

SUBJECT NAME: 125.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

16.67   .3125( .1964) -- Cair
 -.3125( .1964) -- Padat

 MANFAAT Manfaat Sabun Mandi
40.00  -.4375( .3402) -- Kulit Kering
 .3125( .3402) -- Kulit Normal
 .8125( .3402) ---- Kulit Berminyak
 -.6875( .3402) --- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
33.33  -.5833( .2619) --- Putih
 .6667( .3071) --- Hijau Muda
 -.0833( .3071)  Merah

 AROMA Aroma Sabun Mandi
10.00   -.1875( .1964) - Aroma Buah
 .1875( .1964) - Aroma Bunga

4.0833( .2070) CONSTANT

Pearson's R = .842 Significance = .0000

Kendall's tau = .745 Significance = .0001

Kendall's tau = .000 for 5 holdouts Significance = .5000

SUBJECT NAME: 126.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

32.14  .5625( .2733) ---- Cair
 -.5625( .2733) ---- Padat

 MANFAAT Manfaat Sabun Mandi
28.57  .4375( .4734) --- Kulit Kering
 -.0625( .4734)  Kulit Normal
 .1875( .4734) - Kulit Berminyak
 -.5625( .4734) ---- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
28.57  -.2500( .3644) -- Putih
 -.3750( .4273) -- Hijau Muda
 .6250( .4273) ---- Merah
 
 AROMA Aroma Sabun Mandi
10.71   -.1875( .2733) - Aroma Buah
 .1875( .2733) - Aroma Bunga

3.6250( .2881) CONSTANT

Pearson's R = .721 Significance = .0008

Kendall's tau = .589 Significance = .0019

Kendall's tau = .504 for 5 holdouts Significance = .1270

SUBJECT NAME: 127.00

Importance Utility(s.e.) Factor

 BENTUK Bentuk Sabun Mandi

41.67  .3125( .1380) ---- Cair
 -.3125( .1380) ---- Padat

 MANFAAT Manfaat Sabun Mandi
33.33  -.1875( .2390) -- Kulit Kering
 .3125( .2390) ---- Kulit Normal
 .0625( .2390) - Kulit Berminyak
 -.1875( .2390) -- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
16.67   .0833( .1840) - Putih
 -.1667( .2158) -- Hijau Muda
 .0833( .2158) - Merah

 AROMA Aroma Sabun Mandi
8.33   -.0625( .1380) - Aroma Buah
 .0625( .1380) - Aroma Bunga

2.9167( .1455) CONSTANT

Pearson's R = .712 Significance = .0010

Kendall's tau = .593 Significance = .0030

Kendall's tau = .000 for 5 holdouts Significance = .5000

SUBFILE SUMMARY

Averaged
Importance Utility Factor

 BENTUK Bentuk Sabun Mandi

15.02   .0926 - Cair
 -.0926 - Padat

 MANFAAT Manfaat Sabun Mandi
36.43  -.1481 -- Kulit Kering
 .0370  Kulit Normal
 .2593 --- Kulit Berminyak
 -.1481 -- Semua Jenis Kulit

 WARNA Warna Sabun Mandi
32.28  -.3333 ---- Putih
 .1204 - Hijau Muda
 .2130 --- Merah

 AROMA Aroma Sabun Mandi
16.27   -.0093  Aroma Buah
 .0093  Aroma Bunga

3.5833 CONSTANT

Pearson's R = .936 Significance = .0000

Kendall's tau = .774 Significance = .0000

Kendall's tau = .738 for 5 holdouts Significance = .0385

SUBFILE SUMMARY

No reversals occured in this split file group.