BUSINESS PLAN FORMAT

a. Executive Summary
b. The Company’s Vision, Mission, and Goals
c. Industry Analysis
d. Market Analysis
e. Customer Analysis
f. Competitor Analysis
g. Identifying Internal Weaknesses and Strengths, External Threats and
Opportunities (SWOT)
h. Production Plan (Products and Services)
i. Management and Organizational Plan
a. Provide a schematic view of these people's status.
b. In this part of your business plan, write the characteristics of all the people
who are supposed to run the business. Make this part comprehensive.
c. Provide the personal information, education, capabilities, and work
experience of these individuals in full details.
d. Write their strengths and why each one of them is a suitable option in your
opinion.
j. Sales and Marketing Plan
a. How do you intend to present your product to the market?
b. Do you want to distribute it by yourself, or do you want to work with
distributors?
c. Do you want to be a wholesaler or a retailer?
d. Are you an importer or a producer?
e. Are you going to sell your products to companies, or to individuals and
final consumers?
f. Do you need to have face-to-face marketing or make online or tele-sales?
g. How do you intend to introduce your product to the target market?
h. How do you intend to compete with the competitors in marketing and
sales?
 i. Are you going to have a website or a social media account?
j. Are you going to have an application?
k. Are you going to have online sales, as well?
l. Are you going to be present on all social media platforms or only on some
of them?
m. Which ones are your choices?
n. Which ones do you want to be more focused on?
k. Details of An Operational Plan
a. In your operational plan, define size and period you will start your
business.
For example, you have considered six months to start the initial stage of
your business. You have also determined another six months to enter the
market.
b. Determine the method of producing your products and services.
i. How do you prepare the products you want to offer?
ii. Who are our suppliers?
iii. Is it you or distributors who supply the raw materials?
iv. How do you coordinate the customer support?
v. What are the duties of every single employee?
vi. What types of machinery and devices do you need?
vii. Where and how do you get them?
viii. When is the equipment going to be installed?
ix. How is the quality control?
x. How can you achieve customer satisfaction and how can you know
about the degree of this satisfaction?
l. Risk Management
m. Financial Resources Plan
a. How much money and capital do you have?
b. How much capital do you need to start your targeted business?
c. Through which methods are you going to secure the capital?
d. Are you going to secure the entire or a part of the capital by yourself?
 e. How much is your business's liquidity?
f. How much is your business's annual cost?
g. How much is your business's operating income?
h. How much is your income and profit?
n. Exit Strategy
a. Your policy can be first, launching and then selling the business. In this
case, you must check how you intend to sell your business.
b. You may want to merge your business with other businesses and with
your competitors.
c. You may hand over your business to others to continue the job after your
retirement.
o. Strategy Plan