INTO THE

MIND OF A
FUTURE
CONTENT
CREATOR
By Jamie DeMaria
INTRODUCTION:
Through this project, I am to show
the font families I have chosen for
this project and the color pallet for
my Brand Identity Kit. I added a
personal logo as well to showcase
the meaning behind my passion as a
content creator under Digital
Marketing.

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 OVERVIEW:
This brand kit identity follows me into the worldwide web of content creation.
As a student in Digital Marketing, I want to hone the best content creation skills
and understand my audience of influencers to provide the best of collaborations
and content the internet has seen in years. I want to put my mark on the digital marketing world.
 FONT
FAMILIES:
1. Header Font: Cooper Black

This header font has a playful and bold

take. The font really catches your eye
immediately and is easy to ready given
the bold appearance.

2. Body Font: Perpetua

This body font shows a cleaner and italic like appearance

which is almost opposite of the header font above. This
shows a drastic difference which is easier to differentiate.

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COLOR PALLETE:

Represents power and

Pinks represent not only
empowerment. A mix of
my favorite color, but passion and devotion.
white and pink. Represents warmth,
This reflects my passion and love for content creation
Passion, devotion and strength and reliability.
power all in one
color speaks volumes

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Coolors.co. (n.d.). Coolors.co. https://coolors.co/e75874-be1558-fbcbc9-322514
DeMaria Logo. (n.d.). Canva. Retrieved May 22, 2024, from https://www.canva.com

LOGO
DESIGN:
This logo is based on being a
content creator which is the
path in Digital Marketing I’d
like to chase. The globe shows
that I want to be a global
creator, reaching far and wide.
The heart, smiley faces, and
shooting stars represent
separate things. The heart is
the passion I have for content
creation, the smiley faces
represent happiness, and the
shooting stars represent my
hope and aspirations in the
field. The brand colors in my
brand identity kit are
incorporated into my logo.

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Jamie DeMaria Logo. (n.d.). Canva. Retrieved May 22, 2024, from https://www.canva.com
 CONCLUSION:
Psychology of colors: The colors chosen for this
brand kit is to ignite a warmth of feeling of
passion and being. The pinks and brown show a
natural but peppy side which shows a serious and
not so serious side of myself.

Psychology of Fonts: The fonts chosen convey a

peppier side that captures your attention as a
header font and a more serious side like the body
font. The body font is like a chaser after the
header font that grabs your attention. The body
font keeps that attention. I wanted to convey that
I have two sides that make me who I am as a
person. 7
 THANK YOU
References:
Pink Color Psychology: What does the color pink mean? (n.d.). Rhinestones Unlimited.
https://rhinestonesu.com/blog/pink-color-psychology-what-does-the-color-pink-mean/
The Color Brown: Essential Color Theory, Symbolism and Design Application | Dunn-Edwards Paints.
(2023, June 6). Dunn-Edwards Paints. https://www.dunnedwards.com/pros/blog/the-color-brown-
essential-color-theory-symbolism-and-design-
application/#:~:text=The%20Meaning%20of%20the%20Color%20Brown&text=The%20positive%20hig
hlights%20include%20a,well%20as%20decay%20and%20poverty.
MSEd, K. C. (2024, April 22). The meaning of the color white. Verywell Mind.
https://www.verywellmind.com/color-psychology-white-2795822
Lundquist, S., & Samual. (2021, November 10). 33 beautiful color combinations for your next design.
99designs. https://99designs.com/blog/creative-inspiration/color-combinations/
What does each font mean? and why? (n.d.).
https://www.kolenda.io/guides/fonts?_ga=2.869617.1342629362.1716335877 -749248888.1716335877
London Image Institute. (2023, June 7). Color Psychology: How do colors affect mood & emotions?
https://londonimageinstitute.com/how-to-empower-yourself-with-color-psychology/
Coolors.co. (n.d.). Coolors.co. https://coolors.co/e75874-be1558-fbcbc9-322514
Jamie DeMaria Logo. (n.d.). Canva. Retrieved May 22, 2024, from https://www.canva.com
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