PURPOSIVE COMMUNICATION: LESSONS 3 and 4 (March 4 and 11)

Lesson 3: PREPARING MULTIMEDIA PRESENTATION

Learning objective:

• Discuss the characteristics of multimedia presentations and steps in making effective multimedia
presentations

In preparing multimedia presentations for various communication purposes, it is important to consider

the following:

A. Characteristics of Multimedia Presentations

1. Multimedia presentations are visually oriented (displayed on a monitor or projected onto a
screen).

Photo sourced from: https://visme.co/blog/multimedia-presentation/

2. They allow users to use different modalities such as:

a. Text – They are characters that are used to create words, sentences and paragraphs. Text
alone provides just one source of information.
b. Graphics – Images including photographs, illustrations, drawings, clip art, icons or any
other non-text elements on a website or in social media are an example of graphics.
c. Photographs – Images are used to create interest and provide information. Photographs
are designed specifically for display.
d. Audio – These are speech, music and sound effects.
e. Animation – A form of multimedia that relies on the process of creating movement in a
video or image. It can be used to create characters, objects, and scenes that look realistic
and lifelike. From cartoons to 3D movies, there's a lot that can be done with animation to
create virtual surroundings.
f. Video – The presentation itself which uses texts, graphics, photographs, audio, animation,
or some of the combinations stated.

➢ Special features of computer-based presentations

1. Custom navigation (linking) between slides, to other media and to the internet
2. Can be made into hard copy printouts or transparencies.
3. Can be uploaded to the Web

B. Steps in Making Effective Multimedia Presentations

1. Know the purpose of the presentation.
2. Know the audience.
3. Gather information.
4. Use a variety of resources such as textbooks, digital resources like photographs, scanned
images and student work, and on the Internet.
5. Do not forget to cite sources.
a. Write the author’s name, title of the work and date of publication.
b. Include the website or Web page address of the source.
 c. In general, non-profit educational use of online materials for a lecture qualifies as “fair use”
but it is better to ask the author’s permission to use such materials.
d. Always have full bibliographic references for all citations.
6. Organize the information.
a. List the main points.
b. Have only one main idea per slide.
c. Present ideas in a logical order.
d. Place important information near the top.
7. Check technical issues
a. Contrast
- Dark text on light background
- White text on dark background
b. Use only one design and color scheme throughout the slide presentation
c. Avoid clutter.
d. Avoid patterned or textured backgrounds.
e. Use large font size (minimum 18 pts)
f. Use fonts that are easy to read. Don’t use fancy fonts.
g. Don’t use more than two types of fonts.
h. Avoid too much text. Don’t use the presentation as your notes.
i. Use no more than 3 or 4 bullets per slide.
8. Be creative
a. Use transitions and animations to add interest. But don’t overdo it.

Congratulations! (❁´◡`❁)

We’re done with our first lesson for midterm. I hope you read the presentations I made. For that, let us
test your knowledge utilization. Here’s an individual activity for you to be sent in our group chat today (4th
of March). This will serve as your recitation points.

Individual activity:

Write a three-sentence key takeaway about the lessons for today. Please refrain from using Google or
internet.
Lesson 4: BLOGGING

Learning Objective:

• Create a blog promoting one’s unique culture and tradition

ENGAGING: PUTTING THINGS IN THE RIGHT PERSPECTIVE

1. Have you ever written a blog? What was the subject of your blog?
2. Is blogging the same with essay writing?
3. How should you make your blog interesting to readers?

Initializing

In today's digital world, blogging has become one of the effective ways of communicating and networking
among students, professionals, businessmen, public officials, etc. In other words, blogging has become
an indispensable medium of communication. In the same manner, blogging can be used effectively for
academic purposes. According to Richardson (2006), the use of blogs has been an engaging and
effective way to promote writing skills of primary students, particularly when student peers provide
feedback to the blog.

Concept Grounding

What is a Blog?

A shortened form of weblog, blogs are personal journal websites on which a user can type an entry and
add images, videos and links to other websites. Usually, readers of a blog can post comments. Similar
with essay writing, there are effective ways of introducing a blog. Read Michael Pollock's blog at
https://www.michaeldpollock.com/open-your-blog-post/.

Remember to:

1. Be short and direct.

2. Ask a thought-provoking question.
3. Ask a multiple-choice question.
4. Share a shocking fact or statistic.
5. Share something personal.
6. Withhold a compelling piece of information.
7. Refute conventional wisdom.
8. Lead with a success story.
9. Start with a reader’s questions.
10. Share a quote.

Concretizing

Hey, learners! Great! You’re halfway there. With the same groupings as last time, each group will feature
a tradition that is unique to one’s own community through a blog post. If you'll do video, a 3- to 5-minute
video will do. If it's just a blog post (containing pictures and ideas or statements), just present it through
e-copy (make use of a Canva presentation). Make it simple yet interesting!

I am going to use a holistic rubric. I will grade your group’s output as a whole. So, there’s no pressure for
many criteria or details that need to be adhered to. You have the freedom and creativity to do whatever
you want with your blog, as long as you refer to the important concepts in our lesson. This will serve as
your midterm project, which will be passed on March 18. Please send it via Messenger, or someone
would like to make a folder in the Google Drive link containing all of the groups’ output.

Thank you! Happy learning!

References:
Wakat, G., et al. (2018) Purposive Communication. 776 Aurora Blvd., cor. Boston Street, Cubao, Quezon
City, Metro Manila: Lorimar Publishing, Inc.
Google