Creating a Remarkable

Logo: The Ultimate Guide

Logos are the face of any brand. They should convey the brand's
message while being visually appealing. Let's dive into the journey of
creating a remarkable logo.

by Digdo Tri Hendro

Understanding the Brand

Brand Story Target Audience Competition Research

To create a logo that Define the target audience It's important to study the
blends with the message, for the brand. This will industry competition to
first understand the brand guide design choices in the create a logo that stands
story. Learn about the future. out.
brand's history, message,
and objectives.
Sketching & Brainstorming
Notebooks and Pens
Grab a pen and paper and
start drawing to create
conceptual sketches. Make
shortlists of words that define
the brand or go for a mind
map for inspiration.
Design Thinking
Use brainstorming techniques
like mind maps or sticky notes
with your team to explore
different concepts and ideas.
Be Creative
Let your imagination run wild
and dare to create something
unique.
Choosing Color Scheme and Typeface
Typeface Choice
Choosing the typeface of the brand
requires knowledge of the brand's
message and audience. Fonts can be
fun, professional, or serious,
depending on the brand.
1 Color Psychology
Select a color palette that matches
the message and audience of the
2 brand. Every color evokes different
emotions and conveys a different
message.
3 Logo Variations
Test the chosen colors and typefaces
by creating different logo variations
to determine the best logo design for
the brand.
Digitizing and Refining the Design
Digitalize the Sketch
Digitalize the sketch, create a
vector, and refine the design.
Use software like Adobe
Illustrator to create the final
design while keeping the
brand's message in mind.
Iterate and Refine
Refine the design by iterating
and experimenting with
different combinations until
the perfect logo is created.
Creating Presentable Logo
Versions
Create different versions of
the logo for different
applications, such as social
media or merchandise. Ensure
that the logo is flexible,
simple, and memorable.
Presenting and Getting
Feedback
1 Presentation
Present the logos to a
focus group, a team, or the
client. Provide reasoning
behind design choices and
ask for feedback.
2 Collaboration
Work with the team
members and clients to
create a logotype that
aligns with the brand's
message and goals.

3 Iterations
Implement and adapt feedback into iterations to refine the logo
further.
Finalizing the Logo Design
Trademark the Logo
Ensure that the logo is not already
trademarked. Apply to trademark the logo to
protect it in the future.
Finalization
The final step is to choose the perfect logo
version, and secure all files and formats
needed in different resolutions and sizes.
Conclusion
A logo design that defines the brand image and aligns with the brand's message and objectives is
crucial for any brand. With these steps, one can create a memorable logo that represents the
brand effectively.