Business Management

High Level
Internal Assessment

Examination session:
May

Research question:

¿Qué estrategias de diferenciación y posicionamiento de mercado debería implementar una

pequeña empresa (WE) para entrar eficazmente en el mercado y competir con empresas más
grandes (Kepar)?

Key term:

Word count:

1
I would like to thank XXXXX and YYYYY…..

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Contents page:

1. Introduction: 11

1.1 Research question: 11

1.2 Methodology employed:

2. Analysis
2.1 Main results ( of Supporting documents)
2.2 Analysis and evaluation 14
2.2.1 Tool/theory 1
2.2.2 Tool/theory 2
2.2.3 Tool/theory 3
3. Conclusions 18
4. Bibliography: 19
4.1 SDS
4.2 Books
5. Appendices: 20
5.1 SDS1
5.2 SDS2
5.3 SDS3
5.4 ..

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 1. Introduction: (200 words)

In this section, include:

 Clarify the context of your question.

 Provide brief background information about the business organisation (i.e. their name
and what they do).
 State the issue or problem under investigation and how it links to your chosen key
concept.
 Explain the methodology used to investigate this issue or problem. Convince us that
you chose your sources thoughtfully and that they give a range of
viewpoints/perspectives, which will aid your analysis.
 Use in-text citations as necessary here and in the Main Body and Conclusion sections.

1.1 Research Question

¿Qué estrategias de diferenciación y posicionamiento de mercado debería implementar una

pequeña empresa (WE) para entrar eficazmente en el mercado y competir con empresas más
grandes (Kepar)?

1.2 Methodology

1.1.1 Sources and Supporting documents

1.1.2 Tools and techniques to analyse data

Tools / techniques / theories Reasons

2.3.2 Leadership style Analyze its leadership style and how it affect
employees motivation
2.4.2 Motivational theories (equity Analyze the motivational factors for Google
theory and expectancy theory) staff

2.4.3 Labour turnover Calculate the percentage of Google

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 employees leaving the business and compare
it through the years

2.5 Organisational culture Analyze Google culture and its relationship

with employee’s motivation

● Comment on the validation and reliability of the data you have collected

2. Analysis
2.1 Main results ( of Supporting documents)

In this section, you outline what you have found; there is no analysis yet, and no use of

business tools, theories and techniques. You can summarise what you were told in YOUR

SUPPORTING DOCS (the interviews, or you may include the results of your surveys, for

example with pie charts – suggestion: 1 page, 2 pages…. but not too much! )

2.2 Analysis and evaluation

Very important section, over several pages; this is where you use the tools, theories and

techniques from the course (e.g.ansoff, FFA….) and where you create arguments, ideas….

You interpret the data you have collected, you give sense to it…. This is a long section, it is

“the core” of your IA, over several pages. Make sure the “internal structure” of the section is

coherent and logical: this is essential for criterion G. You must refer to the appendices.

2.2.1 Tool/theory 1
2.2.2 Tool/theory 2
2.2.3 Tool/theory 3

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Conclusions

Conclusions

The conclusions of your analysis: a summary of what you have found and analysed, without

new data.

Make the recommendations very clear e.g. “purchase….”, “invest in…..”, “choose….”

Mention (1) the limitations of your research (e.g. your awareness that your results are limited

because….), (2) areas for further research (i.e. if you could, what else you would research on

this, to have a more complete answer)

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References and bibliography:

Supporting documents

Books

Lominé, L., Muchena, M., Pierce, R. A. (2014) Business Management, Course Companion,

Oxford: Oxford University Press.

Lominé, L. (2019) IB Prepared Business Management, Oxford: Oxford University Press.

Websites

1. https://about.google/our-story/

2. https://www.comparably.com/companies/google/retention

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Appendix 1

Supporting document 1: Interview of xxx (date)

Transcript of the interview, questions and answers

Appendix 2
Supporting document 2: Blank copy of the questionnaire