PDF Report Beauty Trends Makeup & Skincare - Jakpat Premium Report 2023 41966

PREMIUM
REPORT
BEAUTY TRENDS
MAKEUP &
SKINCARE 2023
Jakpat Premium Report 2023
Table of Content
04 - Makeup Trends
Makeup Daily Routine
Makeup Product Used & Top 5 Brand Used Most Often (BUMO)
• Lip Products
• Brow Products
• Eye Products
• Face Products
Highlight Top BUMO
26 - Skincare Trends
Ideal skin’s perception
Skincare Ingredients & Claims
Top 10 Skincare Product Used
Highlight Top BUMO
42 - Buying Beauty Products

Place to Buy
Source of Awareness
Expenses on Beauty Products
Considerations in Buying Beauty Products
Beauty Trends - Jakpat Premium Report 2023 2

Research Research Objectives
Background • To describe respondents’ habit

in using makeup and skincare
& Objectives •
products
To identify 2023 beauty
products top BUMO (Brand Used
Most Often) and the brand
pairing
The rise of local beauty
products gaining strength is a
notable trend in the beauty
industry. Since a few years ago, Research Details
Jakpat has consistently • The survey was distributed to 1.215
conducted research related to respondents nationwide for makeup
beauty trends by highlighting trends survey and 1.708 respondents
both makeup and skincare for skincare trends, both female and
product trends. This year, male respondents
Jakpat also comes with the • The questionnaires were distributed
results of a survey involving via Jakpat mobile app
more than 2000 respondents • Data collecting was done on
throughout Indonesia. November, 5-7 2023
• Margin of error below 5%
• Proportioned by Indonesian internet
population

Makeup
Trends
Makeup for Daily Life
Makeup Product Usage
Makeup products top BUMO

(Brand Used Most Often)

Demographic Profile
n: 1215 respondents
Gender Profession
Female 100%
Not Work 40%
Male 0%
Work 42%
Student 18%
Socio Economic Status
Upper 31%
Lower- Area
69% Area*
Middle • Greater Jakarta: Jakarta Pusat, Jakarta Barat, Jakarta
Selatan, Jakarta Timur, Jakarta Utara, Kota Bogor, Kota
Greater Depok, Kota Tangerang, Kota Tangerang Selatan, Kota
29% Bekasi.
Age Cohort Jakarta
• Java area: Jawa Barat (exclude Kota Bogor, Kota
Gen Z 45% Java 50% Depok, Kota Bekasi), Banten (exclude Kota Tangerang,
Kota Tangerang Selatan), Jawa Timur, Jawa Tengah, DI
Yogyakarta.
Millennials 50% Outside
21% • Outside Java: all areas in Sumatera, Kalimantan, Bali,
Java
Nusa Tenggara, Sulawesi, Maluku & Papua.
Gen X 5%

Makeup for Daily Life 68% 65%
73% By Age Cohort
n: 1215 respondents
Gen Z Millennials Gen X
The majority of Indonesian women admit to using 16% 19% 19%

10% 9%
simple makeup in their daily lives. This trend is also 7%
2%
7% 7%
shown by all age, SES and occupational segments.

Simple makeup* No makeup Full makeup Never use makeup
However, the tendency to use full makeup on a
daily basis is shown by Gen Z, the upper segment,
and those who work.
By SES
70%
65%
Lower-middle Upper
Never use makeup 8%
Simple makeup*
Full makeup 8%
67% 19%
13% 13%
6% 9%
4%
No makeup 17%
By Profession
72% 70%
60% Students Work Not work
26%
11% 12% 9% 13% 11%
8% 5%
3%
*Simple makeup refers to applying limited number of makeup products

Makeup Role in Your Daily Life
n: 1215 respondents
By Total Respondents
The majority of
Indonesian women
Less important 43% consider using
makeup is important,
especially those who
Important 57% work every day.
By Profession
Daily activities seem to 69%
influence how important 54% 53%

46% 47%
using makeup. The majority of
students (54%) and workers 31%
(69%) consider makeup
is important compared to
those who do not work (47%).
Student Work Not work
Important Less important

Makeup Items Used on Daily Basis
n: 1215 respondents
SIMPLE MAKEUP USERS FULL MAKEUP USERS

n: 808 respondents n: 101 respondents
Product 1 Product 1
Product 2 Product 2
Product 3 Product 3
Product 4 Product 4
Product 5 Product 5
Loose Powder 30% Lipstick 56%
Tone Up Sunscreen 26% Lip cream 52%

Available in the premium version.
BB Cream 24% Blush 43%
Contact our team for further
Tinted sunscreen 23% Brow pencil 42% information at
dea@jakpat.net
Mascara 23% Lipbalm 41%

Lip Product
n: 1114 respondents who use lip products
By Age Cohort
40% 38%
Lipstick
44% Lipcream
Lipbalm Lip cream Liptint Lipstick Lipgloss

Lipbalm Gen Z Millennials Gen X
20%
39% Lipgloss Available in the premium version.
Contact our team for further information at
Liptint dea@jakpat.net

Lip Products | Top 5 BUMO
LIPBALM (n: 489 respondents) LIPCREAM (n: 445 respondents) LIPTINT (n: 431 respondents)
Brand 1 21% Brand 1 22% Brand 1

Brand 2 20% Brand 2 16% Brand 2
Brand 3 Brand 3 Brand 3
12% 12%
7%
10% 10%
5%
8% 5%
LIPSTIC (n: 428 respondents) LIPGLOSS (n: 222 respondents)
K 30% Brand 1 23% Brand 1

13% Brand 2 16% Brand 2 Available in the premium version.
Contact our team for further information
7% Brand 3 7% Brand 3 at
dea@jakpat.net
5% 6%
4% 4%

Lip Products
BUMO* 2022 vs 2023
dea@jakpat.net
2022 2023
Brand 1
LIPCREAM
Brand 2
• OMG appears in the top 5 brands
for lip cream this year. Brand 3
2022 2023
Brand 1 LIPTINT
Brand 2 • This year a new player, Azarine, enters
Brand 3 the top 5, replacing Madame Gie in the
previous year.
*BUMO: Brand Used Most Often

*Brand Used Most Often
Lip Products
BUMO* 2022 vs 2023
2022 2023
Brand 1
LIPSTICK
• ….. Brand 2
Brand 3
• Purbasari drops out, meanwhile
Hanasui enters the top 5
2022 2023
LIPGLOSS
Brand 1
Brand 2
Brand 3 Available in the premium version.

dea@jakpat.net

Brow Products
n: 736 respondents who use brow products
By Age Cohort
40%
Brow gel
82%
Brow Brow pencil Brow mascara Brow pomade
pencil Gen Z Millennials Gen X
7%
Brow Available in
Available in the
the premium
premiumversion.
version.
pomade Contact
Contact our teamour
for team forinformation
further further information at
at dea@jakpat.net
dea@jakpat.net

Brow Products | Top 5 BUMO
BROW PENCIL (n: 605 respondents) BROW MASCARA/GEL (n: 137 respondents) BROW POMADE (n: 51 respondents)
Brand 1 Brand 1
Brand 1
Brand 2 Brand 2
6% 7%
7%
4% 6%
74%
45%
dea@jakpat.net
Rectractable brow pencil Wooden brow pencil Rectractable brow pencil Wooden brow pencil
Brow Products
BUMO* 2022 vs 2023
2022 2023
BROW PENCIL
Brand 1
• ….
Brand 2
• This year Pinkflash manage to enter Brand 3
the top 5, where previously there
was Focallure.
2022 2023
BROW MASCARA
Brand 1
Brand 2
dea@jakpat.net

Eye Products
n: 753 respondents who use eye products
By Daily Routine
44%
Eyeliner
72% Mascara Eyeliner Eyeshadow
Mascara Students Work Not work
40% Available in the premium version.
Eyeshadow Contact our team for further information at

dea@jakpat.net

Eye Products | Top 5 BUMO
MASCARA (n: 539 respondents)

EYESHADOW (n: 300 respondents) EYELINER (n: 332 respondents)
4% 5% 5%
3% 4% 4%

Eye Products 2022 2023
BUMO* 2022 vs 2023 Brand 1
MASCARA Brand 2
• ….. Brand 3
2022 2023
Brand 1
EYELINER
Brand 2 • Madame Gie and Pixy were
Brand 3 replaced by Viva and Makeover
on this year's top 5 list.
2022 2023
EYESHADOW Brand 1
Brand 2
Brand 3
dea@jakpat.net

Face Products
n: 981 respondents who use face products
Face powder
Compact Powder
XX%
Loose Powder
Face complexion
BB Cream/CC Cream
Face
XX% Product 2 Cushion
Liquid foundation 12%
Face Concealer 12%
Product 1 XX% Add more colour Available in the premium

Blush version.
Face Contact our team for further
Highlighter
Product 3 information at
Contour 3%
dea@jakpat.net
Bronzer 3%

Face Products | Top 5 BUMO
COMPACT POWDER (n: 347 respondents) LOOSE POWDER (n: 333 respondents)
Brand 1 Brand 1
Brand 2 Brand 2 Available in the premium version.

Brand 3 Brand 3
dea@jakpat.net
5% 6%
4% 4%
BB CREAM (n: 261 respondents) BB CUSHION (n: 209 respondents) LIQUID FOUNDATION (n: 118 respondents)

5% 12% 7%
4% 7% 4%

Face Products | Top 5 BUMO
BLUSH (n: 149 respondents) SETTING SPRAY (n: 125 respondents)
Brand 1 Brand 1
Brand 2 Brand 2
Brand 3 Brand 3
8% 9%
7% 5%
CONCEALER (n: 119 respondents) HIGHLIGHTER (n: 70 respondents)
Brand 1 Brand 1
Brand 2 Brand 2
Brand 3 Brand 3
8% 8%
7% 8%

2022 2023
Face Products COMPACT POWDER
Brand 1
BUMO* 2022 vs 2023 • ….. Brand 2

Brand 3
• Marcks drops out of the top 5 with Viva

coming in at number five.
2022 2023
Brand 1
Brand 2 LOOSE POWDER
• Ponds is no longer in the top 5 brands,
Brand 3
replaced by Focallure.
BB CREAM 2022 2023

Brand 1
Available in the premium version. Brand 2
Contact our team for further information at Brand 3

dea@jakpat.net

2022 2023
BB CUSHION
Face Products Brand 1
BUMO* 2022 vs 2023 Available in the premium version.

Brand 2

dea@jakpat.net
2022 2023
Brand 1
Brand 2 LIQUID FOUNDATION

Brand 3 • Focallure is in the top 5 while Sariayu
is out of the list.
2022 2023
BLUSH
Brand 1
Brand 2
dea@jakpat.net

2022 2023
Face Products SETTING SPRAY
Brand 1
BUMO* 2022 vs 2023 • …. Brand 2

Brand 3
• Hanasui is on the list this year, after last
year there was a Make Over.
2022 2023 CONCEALER

Brand 1

Brand 3 Contact our team for further information at
dea@jakpat.net
2022 2023
Brand 1
HIGHLIGHTER Brand 2
• There is a new brand, which has entered
Brand 3
the list of top 5 brands.

Highlight Top Makeup BUMO*
New Brands
Brand 1 1 Several new brands appear
Appears in top 5 BUMO on 19 products in BUMO's top 5 this year.
Brand 3
(mascara)
Brand 2 2
Brand 4
(highlighter)
Appears in top 5 BUMO on 11 products
Brand 5
(lip cream)
Brand 6
Brand 3 3 (cushion)

Available
Availableininthe
thepremium version.
premium version.
*BUMO: Brand Used Most Often Contact

Contact our
our teamfor
team forfurther
further information
informationatat
dea@jakpat.net
dea@jakpat.net

Skincare
Trends
Perception About Ideal Skin
Consideration, Source of Awareness,

and Expenses on Skincare

Demographic Profile
n: 1708 respondents
Gender Profession
Female 64%
Not Work 23%
Male 36%
Work 58%
Socio Economic Status Student 19%
Upper 32%
Lower-
Middle
68% Area* Area
• Greater Jakarta: Jakarta Pusat, Jakarta Barat, Jakarta
Selatan, Jakarta Timur, Jakarta Utara, Kota Bogor, Kota
Greater Depok, Kota Tangerang, Kota Tangerang Selatan, Kota
26% Bekasi.
Age Cohort Jakarta
• Java area: Jawa Barat (exclude Kota Bogor, Kota
Gen Z (15-26) 47% Java 54% Depok, Kota Bekasi), Banten (exclude Kota Tangerang,
Kota Tangerang Selatan), Jawa Timur, Jawa Tengah, DI
Yogyakarta.
Millennials (27-42) 49% Outside
20% • Outside Java: all areas in Sumatera, Kalimantan, Bali,
Java
Nusa Tenggara, Sulawesi, Maluku & Papua.
Gen X (>43) 4%

Perceptions on Ideal Skin & Actual Conditions
XX% XX% XX%
Perceptions of Ideal Skin

Actual Conditions
n: 1089
Acne free Springy Smooth texture Bright Blackhead free Small pores No fine lines Oil free Fai r skin
XX% XX%
Perceptions of Ideal Skin
n: 619 Actual Conditions

Acne free Smooth texture Blackhead free Bright Oil free Small pores Springy No fine lines Fai r skin
Available in the premium version. Available in the premium version.
Contact our team for further information at Contact our team for further information at
dea@jakpat.net dea@jakpat.net

Skincare Perceptiveness
74% of consumers admit that local brands still

attract their attention in the last 6 months.
Compared to foreign brands, 73% of

skincare users admit that local skincare
products are more suitable for their skin
conditions.
96% of consumers agree that treating their facial skin using
skincare products is a form of investment in skin health.
Skincare users are interested in makeup

50% products which originated from South Korea.
More than Skincare users are interested in skincare products

featuring Korean stars and they follow 10 Step
30% Korean Skincare Routine.

Skincare Ingredients & Claims
97% of skincare users consider the ingredients in buying skincare products By age cohort
Top Skincare Ingredients Used* %
Vitamin C 62%
Niacinamide 45% Available in the premium
Salicylic Acid 33% version.
Collagen 32% Contact our team for further

information at
Hyaluronic Acid 29%
dea@jakpat.net Vitamin C Niacinamide Sal icyl ic Aci d Collagen Hyaluronic acid
Alpha Hydroxy Acid (AHA) 29%
Ceramide 29%
Retinol 24%
By gender 74% of respondents think it’s easy to find skincare products that suit their skin condition
Top Skincare by Claims %

Halal, alcohol-free, and
dermatologically tested are
the skincare claims that are Halal 78%
considered the most important Alcohol free 61%
by the majority of respondents.
Women Men
Dermatologically tested 49%
Halal Alchohol Free In almost all attributes, women
Paraben free 32%
Dermatologi cally tested Organic tend to consider these skincare
Paraben free Fragrance free claims more than men. Fragrance free 31%

n: 1683 respondents who know Skincare Products

Skincare 1
Skincare 2 dea@jakpat.net
Skincare 3
Skincare 4
Skincare 5
Day cream
37%
Micellar Water
36% Skincare 1 ….% Skincare 1 ….%
Night cream Skincare 2 ….% Skincare 2 ….%

31%
Skincare 3 ….% Skincare 3 ….%
Scrub
24%
Toner 55% Moisturizer 24%
Acne spot treatment
23% Serum 54% Toner 24%

Morning VS Night Skincare Routine
n: 1655 respondents who use Skincare Products

Contact our team for further information at Contact our team for further information at
dea@jakpat.net dea@jakpat.net
Skincare 1 Skincare 1
Serum 33% Moisturizer 17%
Day cream 32% Day cream 16%

Female
Male
38% Moisturizer 15%
Moisturizer
36% Night cream 15%
Night cream

Cleansing Products | Top 5 BUMO
FACE WASH (n: 1098 respondents) MICELLAR WATER (n: 603 respondents) MILK CLEANSER (n: 284 respondents)
13% Brand 1 54% Brand 1 57% Brand 1
11% Brand 2 10% Brand 2

12% Brand 2
5%
6% 7%
1%
4% 3%
MAKEUP REMOVER (n: 227 respondents) CLEANSING OIL (n: 179 respondents) CLEANSING BALM (n: 140 respondents)
5% 7% 7%
6% 6%
4%

2022 2023 MAKEUP REMOVER
Cleansing Products Brand 1 Available in the premium version.

information at
Brand 3 dea@jakpat.net
2022 2023 FACE WASH 2022 2023 CLEANSING BALM

Contact our team for further Contact our team for further
Brand 2 Brand 2
information at information at
Brand 3 dea@jakpat.net Brand 3 dea@jakpat.net
2022 2023 2022 2023 MILK CLEANSER

MICELLAR WATER
Brand 1 Brand 1
Brand 2 Contact our team for further Contact our team for further
Brand 2
information at information at
Brand 3 dea@jakpat.net Brand 3 dea@jakpat.net

Moisturizing Products | Top 5 BUMO
SUNSCREEN (n: 974 respondents) MOISTURIZER (n: 816 respondents)

7% 4%
5% 3%
DAY CREAM (n: 632 respondents) NIGHT CREAM (n: 518 respondents)

6% 4%
4% 4%

2022 2023
Moisturizing Products Brand 1
SUNSCREEN

Brand 3 ……..,while Originote and
Bioaqua come in this year.
2022 2023 MOISTURIZER

Brand 1
Brand 3
information at
dea@jakpat.net
2022 2023 2022 2023

DAY CREAM NIGHT CREAM
Brand 1 Brand 1
Brand 3 ……, Skintific enters the
5th Brand 3 Contact our team for further
position this year for day information at
cream product category.
dea@jakpat.net

Mask Series | Top 5 BUMO
SHEET MASK (n: 297 respondents) SLEEPING MASK (n: 297 respondents) PEEL-OFF MASK (n: 150 respondents)
6% 7% 5%
5% 6% 4%
EYE MASK (n: 141 respondents) CLAY MASK (n: 102 respondents)
13% Brand 1
27% Brand 1
15% Brand 2
13% Brand 2 Available in the premium version.
7% Brand 3 Contact our team for further information at
9% dea@jakpat.net
3%
3% 3%

Skin Treatment | Top 5 BUMO Contact our team for further information at
dea@jakpat.net
FACE SCRUB (n: 409 respondents) ACNE SPOT TREATMENT(n: 380 respondents) EYE CREAM (n: 246 respondents)
5% 5% 4%
5% 4% 4%
PEELING (n: 220 respondents) LIP MASK (n: 197 respondents) NOSE STRIP (n: 93 respondents)

60% Brand 1

5% 9%
4%
5% 8%

Skin Treatment | Top 5 BUMO
FACE SERUM (n: 769 respondents) TONER (n: 742 respondents)

6% 6%
5% 4%
AMPOULE (n: 81 respondents) ESSENCE (n: 255 respondents)

dea@jakpat.net

7% 6%
6% 4%

Skin Treatment | BUMO* 2022 vs 2023
2022 2023 2022 2023
FACE SERUM Brand 1 TONER
Brand 1
Brand 2 Brand 2
Brand 3 …..., Skintific and Hanasui Brand 3 ……, Skintific and Npure are the
enters top BUMO for face newcomers for this year’s Top
serum category this year. BUMO for toner category.
2022 2023
2022 2023
Brand 1
EYE CREAM Available in the premium version.
Brand 2 Compared to 2022, Whitelab Brand 1 Contact our team for further
and Skintific tops the 4th and
Brand 3
5th positions for top BUMO Brand 2 information at
eye cream category this year. dea@jakpat.net
Brand 3
2022 2023
2022 2023 ACNE SPOT TREATMENT
Brand 1 ESSENCE
Brand 1 ……
Brand 2
Brand 2 …… is still the 1st brand for
acne spot treatment Brand 3
Brand 3
products along with Wardah
in the 3rd position. ……

Highlight Top Skincare BUMO*
Brand 1 1
TOP BUMO among
Masker Series Brand 4
Among the mask product categories, ………. is the brand
Appears in top 5 BUMO on 22 products that is included in the Top BUMO the most, namely in
6 mask product categories
Brand 2 2 Rising Star Brand 5

This year ……….. is the top BUMO in 7 skincare product
categories. This is a fairly rapid increase for this brand,
compared to our finding last year
Brand 3 3
Appears in top 5 BUMO on 11 products Contact our team for further information at
dea@jakpat.net

Buying
Beauty
Products
Place to Buy Beauty Products
Source of Awareness
Consideration in Buying
Beauty Products

Place to Buy
Makeup Skincare
n: 1119 n: 1708
E-commerce 81% 68%
XX%
XX% Cosmetic store 51% 32%
Social media 44% 32%

XX% XX%
Minimart/supermarket 37% 38%
Brand's official 18% 22%

Offline
Online
Offline
website
Online
15% 17%
Department store
10% 8%
Makeup Skincare Sales person
n: 1119 n: 1708
n: 1073 n: 582

information at
dea@jakpat.net
Shop 1 Shop 2 Shop 3 Shop 4
Apart from e-commerce, men also tend to buy skincare at

minimarkets/supermarkets.

Source of Awareness
Social media Social media accounts and social media ads are the 2 main sources
Makeup 57% n: 1119 of information for respondents regarding beauty products. Most of
the respondents rely on Instagram and TikTok as looking for beauty
Skincare 54% n: 1708 product references.
Ads on Socmed Platforms

Makeup 55% n: 1119
TV ads as source awareness for beauty products
Skincare 54% n: 1708
By Total Respondents By Age Cohort
Beauty influencers
Makeup 43% n:1119
24%
Skincare 36% n: 1708 22% dea@jakpat.net
Makeup Skincare
Makeup Skincare
Makeup 78% Gen Z Millennials Gen X

Social Media Skincare 76%
Platforms for
Beauty Product
Information Makeup 75% TV ads is the source of awareness that is quite popular in the older
Skincare 80%
segment and is also more dominant among male respondents than female.

n: 1119 respondents who use makeup products; n: 1655 who use skincare products
Average money spent on Average money spent on

purchasing beauty products purchasing skincare products
Female Male
Lip Brow Eye IDR XXX.548 IDR XXX.331

products products products
IDR XX.100 IDR XX.725 IDR XX.137

Face Skincare
products products
dea@jakpat.net
IDR XXX.881 IDR XXX.136

Consideration in Buying Makeup Products
n: 1119 respondents who use makeup products
Considerations by products %
Suitable for skin 100% Contact our team for further information at
dea@jakpat.net
Easy to apply 99%
Gives good results on my face 99%
Considerations by recommendations
The ingredients 98%
Price 96%
Promotional programs 96%
Availability 94%
Brands' commitment on social & environmental
86%
issues
Brands 78% Recommendations 1 Recommendations 2 Recommendations 3 Recommendations 4 Recommendations 5
Packaging 73%
Fragrance 68%
Origin/production location 55%
The percentage refers to the % of respondents who consider the above attributes
important by giving a score of 4-5 on the level of importance (from a scale of 5)

Consideration in Buying Skincare Products
n: 1655 respondents who use skincare products
Considerations by products %
Suitable for skin 98% Contact our team for further information at
dea@jakpat.net
Gives good results on my face 98%
The ingredients 97%
Considerations by recommendations
Easy to apply 97%
Price 94%
Availability 92%
Promotional programs 85%
Brands' commitment on social & environmental
81%
issues
Brands 80% Recommendations 1 Recommendations 2 Recommendations 3 Recommendations 4 Recommendations 5
Packaging 73%
Fragrance 65%
Origin/production location 54%
The percentage refers to the % of respondents who consider the above attributes important
by giving a score of 4-5 on the level of importance (from a scale of 5)

Women Men
Considerations for Skincare Products
n: 1073 n: 582
Variable 1 ….% ….%


Variable 8 …..% ….%
Brands 78% 83%

Packaging 72% 76% Available in the premium version.
Fragrance 57% 78% Contact our team for further

information at
Friend's recommendations 53% 69%
dea@jakpat.net
Family's recommendations 52% 68%
Beauty influencer's recommendations 53% 60%
Origin/production location 51% 59%
Sales person's recommendations 43% 54%
Used by celebrity/idol 27% 44%

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PREMIUM

42 - Buying Beauty Products

Beauty Trends - Jakpat Premium Report 2023 2

Background • To describe respondents’ habit

Beauty Trends - Jakpat Premium Report 2023 3

Makeup Product Usage

Makeup products top BUMO

Beauty Trends - Jakpat Premium Report 2023 4

Beauty Trends - Jakpat Premium Report 2023 5

The majority of Indonesian women admit to using 16% 19% 19%

shown by all age, SES and occupational segments.

Simple makeup* No makeup Full makeup Never use makeup

Beauty Trends - Jakpat Premium Report 2023 6

influence how important 54% 53%

Beauty Trends - Jakpat Premium Report 2023 7

SIMPLE MAKEUP USERS FULL MAKEUP USERS

Loose Powder 30% Lipstick 56%

Tone Up Sunscreen 26% Lip cream 52%

Beauty Trends - Jakpat Premium Report 2023 8

Lipbalm Lip cream Liptint Lipstick Lipgloss

Beauty Trends - Jakpat Premium Report 2023 9

Brand 1 21% Brand 1 22% Brand 1

LIPSTIC (n: 428 respondents) LIPGLOSS (n: 222 respondents)

K 30% Brand 1 23% Brand 1

Beauty Trends - Jakpat Premium Report 2023 10

*BUMO: Brand Used Most Often

Brand 3 Available in the premium version.

*BUMO: Brand Used Most Often

pencil Gen Z Millennials Gen X

Beauty Trends - Jakpat Premium Report 2023 13

Brand 3 Brand 3 Brand 2

*BUMO: Brand Used Most Often

Mascara Students Work Not work

40% Available in the premium version.

Eyeshadow Contact our team for further information at

Beauty Trends - Jakpat Premium Report 2023 16

MASCARA (n: 539 respondents)

Brand 1 Brand 1 Brand 1

Brand 2 Brand 2 Brand 2

Brand 3 Brand 3 Brand 3

Beauty Trends - Jakpat Premium Report 2023 17

Beauty Trends - Jakpat Premium Report 2023 18

Liquid foundation 12%

Face Concealer 12%

Product 1 XX% Add more colour Available in the premium

Beauty Trends - Jakpat Premium Report 2023 19

Brand 2 Brand 2 Available in the premium version.

Brand 2 Brand 2 Brand 2

Brand 3 Brand 3 Brand 3

Beauty Trends - Jakpat Premium Report 2023 20

BLUSH (n: 149 respondents) SETTING SPRAY (n: 125 respondents)

CONCEALER (n: 119 respondents) HIGHLIGHTER (n: 70 respondents)

Beauty Trends - Jakpat Premium Report 2023 21

BUMO* 2022 vs 2023 • ….. Brand 2

• Marcks drops out of the top 5 with Viva

BB CREAM 2022 2023

Available in the premium version. Brand 2

Contact our team for further information at Brand 3

*BUMO: Brand Used Most Often

Beauty Trends - Jakpat Premium Report 2023 22

BUMO* 2022 vs 2023 Available in the premium version.

Contact our team for further information at Brand 3

Brand 2 LIQUID FOUNDATION

*BUMO: Brand Used Most Often

PDF Report Beauty Trends Makeup & Skincare - Jakpat Premium Report 2023 41966

PDF Report Beauty Trends Makeup & Skincare - Jakpat Premium Report 2023 41966