Professional Documents
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Tayyab Intership Report
Tayyab Intership Report
On
Bahawalpur
Supervised by:
Submitted by:
BBA(Hons)
Roll No:
F20BMGMT1M01181
1
Approval Sheet
Internship report
On
Social Media Marketing of Khair Puri Restaurant,
Bahawalpur
Supervisor Signature:
__________________________
Name Dr. SHANAYYARA MAHMOOD
Designation: Assistant Professor
Department of Management Sciences
The Islamia University of Bahawalpur
External Examiner Signature:
__________________________
Name:
__________________________
Designation:
___________________________
___________________________
Name:
___________________________
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ACKNOWLEDGEMENT
Glory to Allah! The successful completion of this report is a result of the advice and
help of several people. My sincere gratitude goes out to Dr. Shanayyara Mahmood for
all of her help, inspiration, and priceless recommendations during the report's
preparation. Its completion was made possible by her advice and insightful
knowledge.
Finally, I would want to thank my family and parents for their unwavering support
throughout my academic career.
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Declaration
_____________________
Date:
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Executive Summary
My name is Muhammad Tayyab Malik, and I did an internship at Khairpuri
Restaurant in Bahawalpur from January 1, 2024, to March 5, 2024. During my
internship, my main job was to handle the restaurant's social media, like Facebook
and Instagram.
I worked on making cool and interesting posts that people would like and share. This
helped more people find out about our restaurant and what we serve. I also talked to
people who visited our pages, answered their questions, and made sure they liked
interacting with us.
One big part of my job was to come up with new ideas for posts and ways to get more
people to follow us. I learned how to see if our ideas were working by looking at how
many new people started following us and how many liked our posts.
This experience taught me a lot about how to use social media to attract customers
and make a business more popular. It was a great way to learn things that will help me
in the future.
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Table of Contents
Chapter 1:
1.1 Introduction _________________________________________________08
Chapter 2:
Chapter 3:
Chapter 4:
4.2 Reference____________________________________________ 27
4.3 Appendix_____________________________________________________28
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CHAPTER 1:
1.1 Introduction
One of my key tasks was to develop a content calendar that outlined the themes,
topics, and types of posts for each day. This required a deep understanding of the
restaurant's brand identity, target audience, and current trends in the food and
beverage industry. I collaborated closely with the marketing team to brainstorm ideas,
create visually appealing graphics, and write engaging captions that would resonate
with the audience.
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1.2 Company Description:
Khairpuri Restaurant:
Historical Background
Founded in the early 2000s, Khairpuri Restaurant began as a small eatery serving
traditional Pakistani cuisine. Over the years, it has grown into a prominent
establishment, renowned for its exceptional food, warm hospitality, and inviting
ambiance. The restaurant's name, "Khairpuri," pays homage to its roots, as it was
originally established by a family from Khairpur, a city known for its cultural and
culinary richness.
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Location and Ambiance
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Service and Hospitality
Community Engagement
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events to participating in charity drives, Khairpuri Restaurant is dedicated to giving
back to the community that has supported it over the years.
One of the notable community initiatives is the "Khairpuri Cares" program, which
focuses on providing meals to underprivileged individuals and families in
Bahawalpur. The restaurant collaborates with local NGOs and community
organizations to identify those in need and distribute freshly prepared meals on a
regular basis. This program reflects the restaurant's commitment to social
responsibility and its desire to make a positive impact on society.
In today's digital age, an effective online presence is crucial for any business.
Khairpuri Restaurant has embraced this by establishing a strong presence on various
social media platforms, including Facebook, Instagram, and Twitter. The restaurant's
social media pages are regularly updated with engaging content, including mouth-
watering photos of dishes, behind-the-scenes glimpses of the kitchen, and updates on
special promotions and events.
The restaurant also maintains an interactive website, where customers can browse the
menu, make reservations, and place online orders for delivery or takeaway. The
website is designed to be user-friendly and visually appealing, providing a seamless
experience for visitors.
To further enhance its digital marketing efforts, Khairpuri Restaurant utilizes targeted
online advertising and collaborates with food bloggers and influencers. These
collaborations help to reach a wider audience and attract new customers, while also
building credibility and trust in the brand.
biodegradable packaging for takeaway orders, reducing food waste through careful
planning and portion control, and sourcing ingredients from local, sustainable farms.
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CHAPTER 2
2.1 Company’s Mission and Vision:
Mission Statement:
2. Customer Satisfaction:
Vision Statement:
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Looking ahead, Khairpuri Restaurant plans to open new locations in
neighboring cities, allowing more people to experience its exceptional dining
offerings. This expansion will be carefully managed to ensure that the quality
and standards that define Khairpuri Restaurant are upheld.
such as using biodegradable packaging and minimizing food waste. The restaurant
society.
A Culinary Experience
Khairpuri Restaurant offers a wide array of products and services designed to provide
an exceptional dining experience. The focus is on authentic Pakistani cuisine,
prepared with the highest quality ingredients and served in a welcoming atmosphere.
Here is a detailed overview of the products and services that make Khairpuri
Restaurant a beloved destination for food enthusiasts.
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Main Menu
1. Appetizers: The appetizer section features a variety of starters that are perfect
for kicking off a meal. Popular options include:
o Samosas: Crispy pastry filled with spiced potatoes and peas.
o Pakoras: Deep-fried fritters made with gram flour and vegetables.
o Seekh Kebabs: Minced meat skewers seasoned with aromatic spices.
2. Main Courses: The heart of Khairpuri Restaurant’s menu lies in its main
courses, which showcase a range of traditional Pakistani dishes:
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o Biryani: A fragrant rice dish cooked with marinated meat (chicken,
beef, or mutton) and a blend of spices. The "Khairpuri Biryani" is a
signature dish, renowned for its rich flavor and aromatic spices.
o Karahi: A spicy and tangy curry made with chicken, beef, or mutton,
cooked in a wok-like pan called a karahi.
o Nihari: A slow-cooked beef stew with a rich, flavorful gravy, typically
enjoyed as a breakfast dish.
o Saag: A traditional dish made with pureed mustard greens, often
served with cornmeal flatbread (makki di roti).
3. Vegetarian Dishes: Khairpuri Restaurant offers a variety of vegetarian options
to cater to different dietary preferences:
o Chana Masala: Chickpeas cooked in a spicy tomato-based sauce.
o Aloo Gobi: A comforting dish made with potatoes and cauliflower,
seasoned with turmeric and other spices.
o Palak Paneer: Spinach curry with cubes of paneer cheese.
4. Tandoori Specialties: Cooked in a traditional clay oven, these dishes are
known for their smoky flavor and tender texture:
o Tandoori Chicken: Marinated chicken cooked to perfection in the
tandoor.
o Naan: Various types of naan bread, including garlic naan, butter naan,
and stuffed naan.
5. Seafood: Fresh and flavorful seafood dishes are also part of the menu:
o Fish Curry: A tangy and spicy curry made with fresh fish.
o Grilled Prawns: Succulent prawns marinated and grilled to perfection.
6. Desserts: No meal is complete without a sweet ending. Khairpuri Restaurant
offers a selection of traditional desserts:
o Gulab Jamun: Deep-fried milk dumplings soaked in sugar syrup.
o Kheer: A creamy rice pudding flavored with cardamom and topped
with nuts.
o Jalebi: Crispy, spiral-shaped sweets soaked in saffron-flavored syrup.
7. Beverages: The beverage menu includes a variety of refreshing drinks:
o Lassi: A traditional yogurt-based drink, available in sweet and salty
flavors.
o Chai: Spiced tea that is a staple in Pakistani cuisine.
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o Fresh Juices: A range of freshly squeezed juices made from seasonal
fruits.
Special Services
1. Catering Services: The restaurant offers catering for events such as weddings,
corporate functions, and family gatherings. The catering menu can be
customized to suit the preferences and dietary requirements of the clients,
ensuring a memorable dining experience for all guests.
2. Delivery and Takeaway:
For customers who prefer to enjoy their meals at home, Khairpuri Restaurant
provides efficient delivery and takeaway services. Orders can be placed online
or via phone, and the restaurant ensures timely delivery while maintaining the
quality and freshness of the food.
3. Private Dining and Events: The restaurant features a private dining area that
can be reserved for special occasions. Whether it’s a birthday celebration, an
anniversary, or a business meeting, Khairpuri Restaurant provides a
sophisticated setting and a tailored menu to make the event unforgettable.
4. Seasonal Specials and Promotions: To keep the dining experience exciting,
Khairpuri Restaurant regularly introduces seasonal specials and promotional
offers. These include limited-time dishes that highlight seasonal ingredients,
festive menus for holidays, and special discounts to reward loyal customers.
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Customer Engagement
Khairpuri Restaurant places a strong emphasis on engaging with its customers and
creating a loyal community. This is achieved through various initiatives:
1. Loyalty Program:
The restaurant offers a loyalty program where customers can earn points for
each purchase. These points can be redeemed for discounts, free items, and
exclusive offers.
3. Customer Feedback:
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CHAPTER 3:
3.1 Project description:
The research design for the social media marketing project at Khairpuri Restaurant
combined qualitative and quantitative methods to gather comprehensive data on social
media performance and customer preferences. The primary objectives were to
enhance brand awareness, increase engagement, and boost online sales.
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Methods
1. Qualitative Methods:
Content Analysis:
2. Quantitative Methods:
Surveys:
Competitor Analysis:
Implementation
The research findings informed the development of a targeted social media marketing
strategy, including a content calendar, personalized posts, and targeted advertising
campaigns. Continuous monitoring and adjustments based on analytics ensured the
strategy's ongoing effectiveness.
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3.3 Market analysis:
The market analysis for Khairpuri Restaurant's social media marketing project aimed
to understand the competitive landscape, customer preferences, and market trends in
the local food industry. This analysis provided the necessary insights to develop
effective social media strategies and position the restaurant favorably within its
market.
Key Components
1. Industry Overview:
2. Competitive Analysis:
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Examined demographic, psychographic, and behavioral factors to
understand the preferences and behaviors of Khairpuri Restaurant's
target audience.
4. Market Trends:
5 SWOT Analysis:
Strengths:
Strong brand reputation for traditional Pakistani cuisine.
Weaknesses:
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Underutilization of digital marketing tools and analytics.
Opportunities:
Threats:
The theoretical background for Khairpuri Restaurant's social media marketing project
draws from established theories and models in marketing and communication.
1. AIDA Model:
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Describes the stages a consumer goes through before making a
purchase: Attention, Interest, Desire, Action.
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CHAPTER 4:
Recommendations
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Monitor performance metrics and adjust strategies accordingly.
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4.2 References
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4.3 Appendix
Appendix A: Social Media Metrics Before and After Internship
Before Internship:
Facebook:
Followers: 1,200
Instagram:
Followers: 800
After Internship:
Facebook:
Followers: 3,500
Instagram:
Followers: 1,800
1. Facebook Post:
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Caption: "Experience the authentic taste of Pakistan with our mouth-
watering biryani! 🍲 Visit us today or order online for delivery.
#KhairpuriRestaurant #AuthenticPakistaniCuisine #BiryaniLove"
2. Instagram Post:
Caption: "Ever wondered what goes into making your favorite dishes?
Here's a sneak peek into our kitchen! 🍽️👨🍳 #BehindTheScenes
#KhairpuriRestaurant #Foodie"
How satisfied are you with your recent dining experience at Khairpuri
Restaurant?
Very Satisfied
Satisfied
Neutral
Dissatisfied
Very Dissatisfied
Social Media
Word of Mouth
Online Reviews
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Other
Yes
No
Other
Daily
Weekly
Monthly
Rarely
Photos
Videos
Contests/Giveaways
Behind-the-Scenes
Promotions/Special Offers
What would you like to see more of on our social media channels?
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Social Media Presence: Strong on Facebook and Instagram
This appendix provides additional data and insights that support the conclusions and
recommendations of the internship project, highlighting the significant improvements
made and the strategies that contributed to success.
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