Internship report

On

Social Media Marketing of Khair Puri Restaurant,

Bahawalpur

Supervised by:

Dr. SHANAYYARA MAHMOOD

Assistant Professor

Submitted by:

MUHAMMAD TAYYAB MALIK

BBA(Hons)

Roll No:

F20BMGMT1M01181

Institute of Business Management and Administrative Sciences (IBMAS)

Department of Management Sciences

The Islamia University of Bahawalpur

1
 Approval Sheet

Internship report
On
Social Media Marketing of Khair Puri Restaurant,
Bahawalpur

Supervisor Signature:
__________________________
Name Dr. SHANAYYARA MAHMOOD
Designation: Assistant Professor
Department of Management Sciences
The Islamia University of Bahawalpur
External Examiner Signature:

__________________________

Name:
__________________________
Designation:

___________________________

Incahrge Internship Signature:

___________________________
Name:
___________________________

2
3
 ACKNOWLEDGEMENT

Glory to Allah! The successful completion of this report is a result of the advice and
help of several people. My sincere gratitude goes out to Dr. Shanayyara Mahmood for
all of her help, inspiration, and priceless recommendations during the report's
preparation. Its completion was made possible by her advice and insightful
knowledge.

Finally, I would want to thank my family and parents for their unwavering support
throughout my academic career.

Muhammad Tayyab Malik

F20BMGMT1M01181

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 Declaration

I, Muhammad Tayyab Malik, with registration number F20BMGMT1M01181, hereby

sincerely declare that I was assisted in conducting this year's final report on social
media marketing for Khairpuri Restaurant by Dr. Shanayyara Mahmood, a faculty
member at the Institute of Business Management and Administration Sciences
(IBMAS) who teaches BBA (Hons) courses. This project report is being presented to
The Islamia University of Bahawalpur in partial fulfillment of the requirements set
forth by the university for the awarding of a Bachelor of Business Administration
degree.

_____________________

Date:

5
 Executive Summary
My name is Muhammad Tayyab Malik, and I did an internship at Khairpuri
Restaurant in Bahawalpur from January 1, 2024, to March 5, 2024. During my
internship, my main job was to handle the restaurant's social media, like Facebook
and Instagram.

I worked on making cool and interesting posts that people would like and share. This
helped more people find out about our restaurant and what we serve. I also talked to
people who visited our pages, answered their questions, and made sure they liked
interacting with us.

One big part of my job was to come up with new ideas for posts and ways to get more
people to follow us. I learned how to see if our ideas were working by looking at how
many new people started following us and how many liked our posts.

This experience taught me a lot about how to use social media to attract customers
and make a business more popular. It was a great way to learn things that will help me
in the future.

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 Table of Contents

Chapter 1:
1.1 Introduction _________________________________________________08

1.2 Company Description_________________________________ 09

Chapter 2:

2.1 Company’s mission and vision___________________________ 13

2.2 Company’s products/services_____________________________________14

Chapter 3:

3.1 Project description______________________________________19

3.2 Research design________________________________________19

3.3 Market analysis________________________________________21

3.4 Theoretical Background_____________________________ ____23

Chapter 4:

4.1 Conclusions and Recommendations________________________25

4.2 Reference____________________________________________ 27

4.3 Appendix_____________________________________________________28

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 CHAPTER 1:
1.1 Introduction

This report documents my internship experience at Khairpuri Restaurant, where I

served as a Social Media Marketing Intern from January 1, 2024, to March 5, 2024.
The primary objective of this internship was to enhance the restaurant's online
presence through effective social media strategies.

Khairpuri Restaurant, a well-known establishment in Bahawalpur, has carved a niche

for itself with its unique blend of traditional and modern culinary offerings. Situated
at a prime location on Multan Road, Karachi Morr, the restaurant attracts a diverse
clientele, ranging from local residents to travelers passing through the area.

The restaurant's commitment to quality, authenticity, and customer satisfaction has

been pivotal in its success. Khairpuri Restaurant offers a wide range of dishes, each
prepared with fresh ingredients and traditional recipes that have been passed down
through generations. The restaurant's ambiance, combining modern aesthetics with
cultural elements, provides a welcoming environment for diners.

During my internship, I was entrusted with various responsibilities that spanned

different aspects of social media marketing. My primary role was to enhance the
restaurant's online presence and engage with its audience through strategic social
media campaigns. This involved content creation, audience analysis, and campaign
management across platforms like Facebook, Instagram, and Twitter.

One of my key tasks was to develop a content calendar that outlined the themes,
topics, and types of posts for each day. This required a deep understanding of the
restaurant's brand identity, target audience, and current trends in the food and
beverage industry. I collaborated closely with the marketing team to brainstorm ideas,
create visually appealing graphics, and write engaging captions that would resonate
with the audience.

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1.2 Company Description:

Khairpuri Restaurant:

Khairpuri Restaurant is a distinguished dining establishment located at Multan Road,

Karachi Morr, Bahawalpur. Known for its rich culinary heritage and commitment to
quality, Khairpuri Restaurant has become a beloved destination for both locals and
travelers seeking authentic and delicious food.

Historical Background

Founded in the early 2000s, Khairpuri Restaurant began as a small eatery serving
traditional Pakistani cuisine. Over the years, it has grown into a prominent
establishment, renowned for its exceptional food, warm hospitality, and inviting
ambiance. The restaurant's name, "Khairpuri," pays homage to its roots, as it was
originally established by a family from Khairpur, a city known for its cultural and
culinary richness.

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Location and Ambiance

Strategically situated at a bustling intersection on Multan Road, Karachi Morr,

Bahawalpur, Khairpuri Restaurant enjoys high visibility and accessibility. The
location is ideal for attracting a diverse clientele, including families, professionals,
and tourists. The restaurant's exterior is designed to reflect a blend of traditional and
contemporary architectural elements, creating an inviting and visually appealing
façade.

Inside, the ambiance of Khairpuri Restaurant is a harmonious blend of modern

comfort and cultural heritage. The decor features intricate woodwork, traditional
Pakistani art, and comfortable seating arrangements that cater to both large groups and
intimate gatherings. The warm lighting and tasteful interior design elements
contribute to a cozy and welcoming atmosphere, making it an ideal place for dining
and socializing.

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Service and Hospitality

Khairpuri Restaurant prides itself on delivering exceptional service and hospitality.

The staff is trained to provide attentive and personalized service, ensuring that every
guest feels valued and well taken care of. From the moment patrons enter the
restaurant, they are greeted with warm smiles and a genuine desire to make their
dining experience memorable.

The management team at Khairpuri Restaurant places a strong emphasis on staff

training and development. Regular workshops and training sessions are conducted to
enhance the skills and knowledge of the staff, enabling them to maintain high
standards of service. This commitment to excellence in hospitality is a key factor in
the restaurant's reputation for outstanding customer satisfaction.

Community Engagement

Khairpuri Restaurant is not just a business; it is an integral part of the Bahawalpur

community. The restaurant actively engages in various community initiatives and
events, contributing to the social and cultural fabric of the area. From sponsoring local

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events to participating in charity drives, Khairpuri Restaurant is dedicated to giving
back to the community that has supported it over the years.

One of the notable community initiatives is the "Khairpuri Cares" program, which
focuses on providing meals to underprivileged individuals and families in
Bahawalpur. The restaurant collaborates with local NGOs and community
organizations to identify those in need and distribute freshly prepared meals on a
regular basis. This program reflects the restaurant's commitment to social
responsibility and its desire to make a positive impact on society.

Digital Presence and Marketing

In today's digital age, an effective online presence is crucial for any business.
Khairpuri Restaurant has embraced this by establishing a strong presence on various
social media platforms, including Facebook, Instagram, and Twitter. The restaurant's
social media pages are regularly updated with engaging content, including mouth-
watering photos of dishes, behind-the-scenes glimpses of the kitchen, and updates on
special promotions and events.

The restaurant also maintains an interactive website, where customers can browse the
menu, make reservations, and place online orders for delivery or takeaway. The
website is designed to be user-friendly and visually appealing, providing a seamless
experience for visitors.

To further enhance its digital marketing efforts, Khairpuri Restaurant utilizes targeted
online advertising and collaborates with food bloggers and influencers. These
collaborations help to reach a wider audience and attract new customers, while also
building credibility and trust in the brand.

Sustainability and Innovation

Khairpuri Restaurant is committed to sustainability and innovation in its operations.

The restaurant has implemented various eco-friendly practices, such as using

biodegradable packaging for takeaway orders, reducing food waste through careful

planning and portion control, and sourcing ingredients from local, sustainable farms.

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 CHAPTER 2
2.1 Company’s Mission and Vision:

Mission Statement:

Khairpuri Restaurant’s mission is to provide an exceptional dining experience by

offering high-quality, authentic Pakistani cuisine, exceptional customer service, and a
welcoming atmosphere. The restaurant is dedicated to maintaining the highest
standards of food quality and service, ensuring that every guest leaves satisfied and
eager to return.

Key Elements of the Mission

1. Quality and Excellence:

Quality is at the core of everything Khairpuri Restaurant does. From the

ingredients used in the kitchen to the service provided by the staff, the
restaurant strives for excellence in all aspects. The goal is to ensure that every
dish is prepared to perfection and every customer receives top-notch service.

2. Customer Satisfaction:

Customer satisfaction is a top priority at Khairpuri Restaurant. The staff is

trained to provide friendly and attentive service, creating a welcoming and
comfortable environment for diners. The restaurant continually seeks feedback
from customers to improve and exceed their expectations.

Vision Statement:

Khairpuri Restaurant’s vision is to be recognized as the leading Pakistani restaurant in

the region, known for its exceptional food, outstanding service, and commitment to
community. The restaurant aspires to expand its reach, both locally and regionally,
while maintaining its core values and dedication to quality.

Key Elements of the Vision:

1. Expansion and Growth:

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 Looking ahead, Khairpuri Restaurant plans to open new locations in
neighboring cities, allowing more people to experience its exceptional dining
offerings. This expansion will be carefully managed to ensure that the quality
and standards that define Khairpuri Restaurant are upheld.

2. Innovation and Adaptation:

The restaurant is committed to continuous improvement and innovation. This

includes adopting new culinary techniques, utilizing technology to enhance
customer service, and regularly updating the menu to include new and exciting
dishes while retaining the traditional favorites.

Sustainability and Responsibility:

Khairpuri Restaurant envisions a future where sustainability is a key part of its

operations. This means reducing environmental impact through eco-friendly practices,

such as using biodegradable packaging and minimizing food waste. The restaurant

also aims to continue its community-focused initiatives, contributing positively to

society.

2.2 Company’s Products/Services:

A Culinary Experience

Khairpuri Restaurant offers a wide array of products and services designed to provide
an exceptional dining experience. The focus is on authentic Pakistani cuisine,
prepared with the highest quality ingredients and served in a welcoming atmosphere.
Here is a detailed overview of the products and services that make Khairpuri
Restaurant a beloved destination for food enthusiasts.

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Main Menu

Khairpuri Restaurant’s main menu is a testament to the rich culinary traditions of

Pakistan. The dishes are crafted using traditional recipes and techniques, ensuring that
each meal is a true representation of the country’s diverse flavors. The menu is
divided into several categories:

1. Appetizers: The appetizer section features a variety of starters that are perfect
for kicking off a meal. Popular options include:
o Samosas: Crispy pastry filled with spiced potatoes and peas.
o Pakoras: Deep-fried fritters made with gram flour and vegetables.
o Seekh Kebabs: Minced meat skewers seasoned with aromatic spices.
2. Main Courses: The heart of Khairpuri Restaurant’s menu lies in its main
courses, which showcase a range of traditional Pakistani dishes:

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 o Biryani: A fragrant rice dish cooked with marinated meat (chicken,
beef, or mutton) and a blend of spices. The "Khairpuri Biryani" is a
signature dish, renowned for its rich flavor and aromatic spices.
o Karahi: A spicy and tangy curry made with chicken, beef, or mutton,
cooked in a wok-like pan called a karahi.
o Nihari: A slow-cooked beef stew with a rich, flavorful gravy, typically
enjoyed as a breakfast dish.
o Saag: A traditional dish made with pureed mustard greens, often
served with cornmeal flatbread (makki di roti).
3. Vegetarian Dishes: Khairpuri Restaurant offers a variety of vegetarian options
to cater to different dietary preferences:
o Chana Masala: Chickpeas cooked in a spicy tomato-based sauce.
o Aloo Gobi: A comforting dish made with potatoes and cauliflower,
seasoned with turmeric and other spices.
o Palak Paneer: Spinach curry with cubes of paneer cheese.
4. Tandoori Specialties: Cooked in a traditional clay oven, these dishes are
known for their smoky flavor and tender texture:
o Tandoori Chicken: Marinated chicken cooked to perfection in the
tandoor.
o Naan: Various types of naan bread, including garlic naan, butter naan,
and stuffed naan.
5. Seafood: Fresh and flavorful seafood dishes are also part of the menu:
o Fish Curry: A tangy and spicy curry made with fresh fish.
o Grilled Prawns: Succulent prawns marinated and grilled to perfection.
6. Desserts: No meal is complete without a sweet ending. Khairpuri Restaurant
offers a selection of traditional desserts:
o Gulab Jamun: Deep-fried milk dumplings soaked in sugar syrup.
o Kheer: A creamy rice pudding flavored with cardamom and topped
with nuts.
o Jalebi: Crispy, spiral-shaped sweets soaked in saffron-flavored syrup.
7. Beverages: The beverage menu includes a variety of refreshing drinks:
o Lassi: A traditional yogurt-based drink, available in sweet and salty
flavors.
o Chai: Spiced tea that is a staple in Pakistani cuisine.

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 o Fresh Juices: A range of freshly squeezed juices made from seasonal
fruits.

Special Services

Khairpuri Restaurant is committed to providing a comprehensive dining experience

through various special services:

1. Catering Services: The restaurant offers catering for events such as weddings,
corporate functions, and family gatherings. The catering menu can be
customized to suit the preferences and dietary requirements of the clients,
ensuring a memorable dining experience for all guests.
2. Delivery and Takeaway:

For customers who prefer to enjoy their meals at home, Khairpuri Restaurant
provides efficient delivery and takeaway services. Orders can be placed online
or via phone, and the restaurant ensures timely delivery while maintaining the
quality and freshness of the food.

3. Private Dining and Events: The restaurant features a private dining area that
can be reserved for special occasions. Whether it’s a birthday celebration, an
anniversary, or a business meeting, Khairpuri Restaurant provides a
sophisticated setting and a tailored menu to make the event unforgettable.
4. Seasonal Specials and Promotions: To keep the dining experience exciting,
Khairpuri Restaurant regularly introduces seasonal specials and promotional
offers. These include limited-time dishes that highlight seasonal ingredients,
festive menus for holidays, and special discounts to reward loyal customers.

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Customer Engagement

Khairpuri Restaurant places a strong emphasis on engaging with its customers and
creating a loyal community. This is achieved through various initiatives:

1. Loyalty Program:

The restaurant offers a loyalty program where customers can earn points for
each purchase. These points can be redeemed for discounts, free items, and
exclusive offers.

2. Social Media Interaction:

Active engagement on social media platforms helps the restaurant stay

connected with its customers. Regular updates, contests, and interactive posts
encourage customer participation and feedback.

3. Customer Feedback:

Khairpuri Restaurant values customer feedback and uses it to improve its

services. Feedback forms are available in the restaurant and online, and the
management takes customer suggestions seriously to enhance the dining
experience.

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 CHAPTER 3:
3.1 Project description:

During the internship at Khairpuri Restaurant, Muhammad Tayyab Malik worked on

developing and implementing a comprehensive social media marketing strategy. The
project aimed to increase the restaurant's brand awareness, enhance customer
engagement, and boost online sales. Key tasks included creating engaging content for
various social media platforms, managing social media accounts, and analyzing the
performance of marketing campaigns. The project also involved conducting customer
surveys to gather feedback and performing competitor analysis to identify best
practices and opportunities for improvement.

3.2 Research design:

The research design for the social media marketing project at Khairpuri Restaurant
combined qualitative and quantitative methods to gather comprehensive data on social
media performance and customer preferences. The primary objectives were to
enhance brand awareness, increase engagement, and boost online sales.

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Methods

1. Qualitative Methods:

 Customer Interviews and Focus Groups:

Conducted to gain in-depth insights into customer perceptions and
preferences.

 Content Analysis:

Reviewed existing social media posts to determine what types of

content generated the most engagement.

2. Quantitative Methods:

 Surveys:

Distributed to gather demographic data, social media usage patterns,

and content preferences from a broader audience.

 Social Media Analytics:

Utilized tools like Facebook Insights, Instagram Analytics, and Google

Analytics to track metrics such as follower growth, engagement rates,
and conversion rates.

 Competitor Analysis:

Examined competitors’ social media activities, follower counts, and

engagement metrics to benchmark performance and identify best
practices.

Implementation

The research findings informed the development of a targeted social media marketing
strategy, including a content calendar, personalized posts, and targeted advertising
campaigns. Continuous monitoring and adjustments based on analytics ensured the
strategy's ongoing effectiveness.

This concise research design framework enabled Khairpuri Restaurant to effectively

enhance its social media presence, engage with its audience, and increase online sales.

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3.3 Market analysis:
The market analysis for Khairpuri Restaurant's social media marketing project aimed
to understand the competitive landscape, customer preferences, and market trends in
the local food industry. This analysis provided the necessary insights to develop
effective social media strategies and position the restaurant favorably within its
market.

Key Components

1. Industry Overview:

 Diverse food and beverage industry in Bahawalpur with a mix of

traditional and modern dining establishments.

 Increasing reliance on social media for restaurant discovery and

customer engagement.

2. Competitive Analysis:

 Identified major competitors in Bahawalpur and analyzed their social

media presence, content strategies, and customer feedback.

 Benchmarked Khairpuri Restaurant's performance against competitors

to identify strengths and areas for improvement.

3. Target Audience Analysis:

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  Examined demographic, psychographic, and behavioral factors to
understand the preferences and behaviors of Khairpuri Restaurant's
target audience.

 Used insights to tailor social media content and engagement strategies

to resonate with the target audience.

4. Market Trends:

 Growing preference for online ordering and food delivery services,

especially accelerated by the COVID-19 pandemic.

 Increasing demand for healthy, organic, and sustainable food options.

 Strong interest in authentic Pakistani cuisine and diverse culinary

experiences.

5 SWOT Analysis:

Strengths:
 Strong brand reputation for traditional Pakistani cuisine.

 Loyal customer base with high satisfaction rates.

 Strategic location on Multan Road, attracting significant foot traffic.

Weaknesses:

 Limited social media presence and engagement compared to competitors.

 Inconsistent content posting and lack of a cohesive social media strategy.

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  Underutilization of digital marketing tools and analytics.

Opportunities:

 Increasing use of social media for restaurant discovery and customer

engagement.

 Potential to leverage user-generated content and influencer partnerships.

 Opportunity to expand online ordering and delivery services.

Threats:

 Intense competition from other local and chain restaurants.

 Changing consumer preferences and market trends.

 Potential negative reviews and online backlash affecting reputation.

3.4 Theoretical Background:

The theoretical background for Khairpuri Restaurant's social media marketing project
draws from established theories and models in marketing and communication.

Key Theories and Models

1. AIDA Model:

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  Describes the stages a consumer goes through before making a
purchase: Attention, Interest, Desire, Action.

 Guides the creation of content that captures attention, generates

interest, creates desire, and encourages action.

2. Social Media Engagement Theory:

 Emphasizes the importance of interactive communication between a

brand and its audience.
 Highlights strategies for fostering engagement, including quality
content, interactivity, consistency, and personalization.

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 CHAPTER 4:

4.1 Conclusions and Recommendations:

Conclusions

1. Improved Social Media Presence:

 Significant growth in followers and engagement on social media

platforms.

 Enhanced brand visibility and recognition in the local market.

2. Increased Customer Engagement:

 Higher levels of interaction and participation from customers.

 Strengthened relationships and loyalty among followers.

3. Enhanced Brand Awareness:

 Effective communication of the restaurant's unique selling points.

 Positive impact on brand perception and customer sentiment.

Recommendations

1. Consistent Posting Schedule:

 Maintain regular posting to keep audience engaged and informed.

2. Leverage User-Generated Content:

 Encourage customers to share their experiences and repost on social

media.

3. Expand Influencer Partnerships:

 Collaborate with local influencers to reach a wider audience.

4. Utilize Analytics for Improvement:

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  Monitor performance metrics and adjust strategies accordingly.

5. Engage with Followers:

 Respond promptly to comments and messages to foster community.

6. Run Targeted Ad Campaigns:

 Invest in targeted advertising to reach specific audience segments.

7. Focus on Visual Content:

 Prioritize high-quality visual content to attract and retain followers.

8. Promote Online Ordering:

 Emphasize online ordering and delivery options in social media

campaigns.

9. Host Social Media Contests:

 Organize contests and giveaways to boost engagement and attract new

followers.

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4.2 References

1. Evans, Liana. Social Media Marketing: Strategies for Engaging in Facebook,

Twitter & Other Social Media. Que Publishing, 2010.
2. Fields, Roger. Restaurant Success by the Numbers: A Money-Guy's Guide to
Opening the Next New Hot Spot. Ten Speed Press, 2014.
3. Kotler, Philip. Marketing 4.0: Moving from Traditional to Digital. Wiley,
2017.
4. Kaplan, Andreas M., and Michael Haenlein. "Users of the world, unite! The
challenges and opportunities of Social Media." Business Horizons, vol. 53, no.
1, 2010, pp. 59-68.
5. Tuten, Tracy L., and Michael R. Solomon. Social Media Marketing. Sage,
2017.
6. Qualman, Erik. Socialnomics: How Social Media Transforms the Way We Live
and Do Business. Wiley, 2013.
7. Hudson, Simon, et al. "The influence of social media interactions on
consumer–brand relationships: A three-country study of brand perceptions and
marketing behaviors." International Journal of Research in Marketing, vol.
33, no. 1, 2016, pp. 27-41.
8. Weinberg, Tamar. The New Community Rules: Marketing on the Social Web.
O'Reilly Media, 2009.
9. McQuail, Denis. McQuail's Mass Communication Theory. Sage, 2010.
10. Kietzmann, Jan H., et al. "Social media? Get serious! Understanding the
functional building blocks of social media." Business Horizons, vol. 54, no. 3,
2011, pp. 241-251.

These references provide a comprehensive foundation of knowledge for

understanding and implementing effective social media marketing strategies, and they
have been instrumental in guiding the project at Khairpuri Restaurant.

27
4.3 Appendix
Appendix A: Social Media Metrics Before and After Internship

Before Internship:

 Facebook:

 Followers: 1,200

 Average Engagement Rate: 2%

 Average Reach per Post: 500

 Instagram:

 Followers: 800

 Average Engagement Rate: 3%

 Average Reach per Post: 400

After Internship:

 Facebook:

 Followers: 3,500

 Average Engagement Rate: 5%

 Average Reach per Post: 2000+

 Instagram:

 Followers: 1,800

 Average Engagement Rate: 6%

 Average Reach per Post: 1,000

Appendix B: Samples of Social Media Content Created

1. Facebook Post:

 Image: High-quality photo of a signature dish.

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  Caption: "Experience the authentic taste of Pakistan with our mouth-
watering biryani! 🍲 Visit us today or order online for delivery.
#KhairpuriRestaurant #AuthenticPakistaniCuisine #BiryaniLove"

 Engagement: 150 likes, 30 comments, 20 shares

2. Instagram Post:

 Image: Behind-the-scenes video of the kitchen.

 Caption: "Ever wondered what goes into making your favorite dishes?
Here's a sneak peek into our kitchen! 🍽️👨🍳 #BehindTheScenes
#KhairpuriRestaurant #Foodie"

 Engagement: 200 likes, 50 comments

Appendix C: Survey Questionnaires Used for Customer Feedback

1. Customer Experience Survey:

 How satisfied are you with your recent dining experience at Khairpuri
Restaurant?

 Very Satisfied

 Satisfied

 Neutral

 Dissatisfied

 Very Dissatisfied

 What did you enjoy the most about your visit?

 Is there anything we could improve?

 How did you hear about Khairpuri Restaurant?

 Social Media

 Word of Mouth

 Online Reviews

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  Other

 Would you recommend us to a friend?

 Yes

 No

2. Social Media Engagement Survey:

 Which social media platforms do you use the most?

 Facebook

 Instagram

 Twitter

 Other

 How often do you interact with our social media content?

 Daily

 Weekly

 Monthly

 Rarely

 What type of content do you enjoy the most from us?

 Photos

 Videos

 Contests/Giveaways

 Behind-the-Scenes

 Promotions/Special Offers

 What would you like to see more of on our social media channels?

Appendix D: Competitor Analysis Report

1. Competitor 1: Lahori Delight

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  Social Media Presence: Strong on Facebook and Instagram

 Follower Count: Facebook - 3,500, Instagram - 2,200

 Engagement Strategies: Frequent posts, high-quality visuals,

influencer collaborations

 Customer Feedback: Positive reviews on food quality and service,

suggestions for more vegetarian options

2. Competitor 2: Biryani Palace

 Social Media Presence: Active on Facebook, less so on Instagram and

Twitter

 Follower Count: Facebook - 2,800, Instagram - 1,500, Twitter - 400

 Engagement Strategies: Weekly specials, customer testimonials,

interactive polls

 Customer Feedback: High satisfaction with portion sizes and pricing,

requests for faster service during peak hours

3. Competitor 3: Tandoori Treats

 Social Media Presence: Balanced presence across Facebook,

Instagram, and Twitter

 Follower Count: Facebook - 2,000, Instagram - 1,700, Twitter - 800

 Engagement Strategies: Live cooking sessions, user-generated

content, seasonal promotions

 Customer Feedback: Praised for innovative dishes and ambiance,

occasional complaints about wait times

This appendix provides additional data and insights that support the conclusions and
recommendations of the internship project, highlighting the significant improvements
made and the strategies that contributed to success.

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