Toyota Hilux

Radio
Script Ad
Proposal
Presented by
Liseanne Martin
00029241
Rationale
In an effort to appeal to the target audience, (persons “on
the go” in their 30s) we liked the idea of merging a real life
situation of just leaving work to head home and being
alone with your thoughts. We merged the inner dialogue
with the natural process of entering and putting on your
car, maybe listening to the radio and of course leaving the
listener with the impression that... If only I was doing all
these things in my Toyota Hilux, that ride home in traffic,
or even that vision of a great weekend would be so much
better!

Even personalizing it with words like “My Toyota Hilux”

“Ah Ready” and “Are you ready?” Brings out that
competitive spirit, that most persons in their 30s have,
with that tone that says “humble brag”. The drive to be
better than their peers along with the familiar tune by the
ever popular “Bungi Garlin” will make people relate and
get excited about purchasing a Hilux no matter the cost.
 RADIO SCRIPT : TOYOTA HILUX-AH READY
45 SECONDS

MAN:
Friday evening and I goin’ home from work.

SFX: car door opening and closing

Radio
MAN:
About to ride through this traffic in mih Toyota Hilux... I wonder what this weekend will bring

SFX: truck ignition starts and radio tunes to

Bungi Garlin’s “Differentology- Ready for the road”

Script MUSIC:
Differentology under througout remaining audio

MAN:
Children have sports day? Ah Ready
The wife want to dress up and go somewhere nice? Ah Ready
Make trips for the business? Ah Ready
A easy Sunday by the beach... ah ha boy! Ah ready for that!!

Whatever the weekend brings...

Me and my 2024 Toyota Hilux ready.
Are you ready?

ANNCR:
Get Ready with the 2024 Toyota Hilux starting at $250K
Buy Toyota from Toyota
Visit a showroom today.

SFX: “AUDIO CLIP OF “WE READY FOR D ROAD” ECHOES”

thank you