2.

Use schema markup on your site

Schema.org is the officially recommended markup for structured data. That’s a
separate topic, so I’ll just point out a few things that may help your business to
get into Google’s Knowledge Graph.

Use organization markup

Make sure to use at least the name, logo, url and sameAs properties
Include all your social profiles and possibly Wikidata and Wikipedia pages as your
sameAs reference
Validate the markup
The following is the organization markup that we use:

<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Ahrefs",
"description": "Ahrefs is a software company that develops online SEO tools and
free educational materials for marketing professionals.",
"url": "https://ahrefs.com",
"logo": "https://cdn.ahrefs.com/images/logo/logo_180x80.jpg",
"email": "support@ahrefs.com",
"address": {
"@type": "PostalAddress",
"addressCountry": "SG",
"postalCode": "048581",
"streetAddress": "16 Raffles Quay"
},
"founder": {
"@type": "Person",
"name": "Dmitry Gerasimenko",
"gender": "Male",
"jobTitle": "CEO",
"image": "https://cdn.ahrefs.com/images/team/dmitry-g.jpg",
"sameAs": [
"https://twitter.com/botsbreeder",
"https://www.linkedin.com/in/dmitrygerasimenko/"
]
},
"foundingDate": "2010-07-15",
"sameAs" : [
"https://www.crunchbase.com/organization/ahrefs",
"https://www.facebook.com/Ahrefs",
"https://www.linkedin.com/company/ahrefs",
"https://twitter.com/ahrefs",
"https://www.youtube.com/channel/UCWquNQV8Y0_defMKnGKrFOQ"
],
"contactPoint" : [
{
"@type" : "ContactPoint",
"contactType" : "customer service",
"email": "support@ahrefs.com",
"url": "https://ahrefs.com"
}
]
}
</script>