HC1021: Interpersonal and E-communication

Lecture 10: Designing and Delivering Business

Presentation
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Topicsto edit Master title style
covered

1. Plan a business presentation that accomplishes the

speaker’s goals and meets the audience’s needs
2. Organize and develop the three parts of an effective
presentation
3. Select, design, and use presentation visuals effectively
4. Deliver speeches with increasing confidence
5. Discuss strategies for presenting in alternate delivery
situations, such as culturally diverse audiences, team,
and distance presentations

Applied Business Statistics for Managers Holmes Institute

 LEARNING
Click OUTCOMES
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• Plan a business presentation that accomplishes the speaker’s goals

and meets the audience’s needs
• Organize and develop the three parts of an effective presentation
• Select, design, and use presentation visuals effectively
• Deliver speeches with increasing confidence
• Discuss strategies for presenting in alternate delivery situations,
such as culturally diverse audiences, team, and distance
presentations

HC1021 Interpersonal & E-Communication

Applied Business Statistics for Managers Holmes Institute

3
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Business Presentation
Master title style

• Means of exchanging information for decision making

and policy development
• Oral briefings: Informal presentations
• Prepared and presented with little time for
planning and developing
• Brief update on a project requested during a
meeting
• Could be requested impromptu

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Identify yourMaster title style
purpose

• Determine what you want to accomplish

• Axtell, author of the book Do’s and Taboos of Public
Speaking, provides mechanisms for condensing a
presentation into an achievable purpose
• Develop a phrase, a single thought, that the
audience need to take with them from the
presentation
• Audience should be in a position to describe the
central purpose of the presentation

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KnowtoYour
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Audience
• Questions that need to be answered
• Who is the audience, and who requested the
presentation?
• Why is this topic important to the audience?
• What will the audience do with the information
presented?
• What environmental factors affect the presentation?

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Organising title style
the Content

• Effective and basic presentation structure

• First introduced by Dale Carnegie
• Steps include
• An introduction
• The body
• A closing

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Introduction goalstitle style

• Capturing attention and involve the audience

• Establishing rapport
• Presenting the purpose statement
• Previewing the points that will be developed

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Developing title style
the body
• Techniques
• Provide support in a easily understandable form
• Provide relevant statistics
• Use quotes from prominent people
• Use interesting anecdotes
• Use jokes and humour appropriately
• Use presentation visuals
• Encourage audience involvement

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Closing Guidelines
Master title style
• Commit the time and energy needed to develop a
creative, memorable conclusion

• Tie the closing to the introduction to strengthen unity of

the presentation

• Use transition words that indicate movement from the

body to the closing

• Practice closing to deliver it without stumbling

• Smile and stand back to accept the audience’s

applause

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Advantages title style
of using presentation
visuals
• Clarifies and emphasizes important points

• Increases retention from 14 to 38 percent

• Reduces the time required to present a concept

• Results in a speaker achieving goals 34 percent more

often than when visuals are not used

• Increases occurrence of group consensus by 21

percent

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Guidelines designtitle
presentation
style Visuals

• Limit the number of visual aids used in a single

presentation

• Limit slide content to key ideas presented in as few

words as possible

• Develop one major idea using targeted keywords that

the audiences can quickly understand

• Choose an effective template and powerful images to

reinforce ideas
• Illustrate complex ideas and enliven boring content

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Guidelines title style
to design presentation
Visuals
• Choose an effective colour scheme

• Choose an appealing font that can be read onscreen

easily

• Follow the keyboarding rules for easy reading

• Reflect legal and ethical responsibility in the design of

presentation visuals

• Proofread the visual carefully

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Designto edit
TipsMaster title style handouts
for Audience
• Should add value for individual audience members

• Help audience to remember the message

• Serve as a reference for later consideration or action

• Encourage involvement when space is provided for note

taking or response

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Presentation methodstitle style
Memorized

• Speaker writes out a speech, commits it to memory, and recites it verbatim

Manuscript

• Speaker writes out the entire speech and reads it to the audience
• Otherwise called as a scripted presentation

Impromptu

• Speaker is called on without prior notice

Extemporaneous

• Speaker plans, prepares, and rehearses but does not write everything
down
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VocaltoQualities
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• Activities ensuring efficient vocal qualities

• Breathe properly and relax
• Listen to yourself
• Develop flexibility
• Articulation: Smooth, fluent, and pleasant speech
• Pronunciation: Using principles of phonetics to create
accurate sounds, rhythm, stress, and intonation

Applied Business Statistics for Managers Holmes Institute

 Do’s
Clickand Don'ts
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Master Presenting
style to
Culturally Diverse Audiences
• Speak simply
• Avoid words that trigger negative emotional response
• Enunciate each word precisely
• Be cautious in the use of humour and jokes
• Know the cultural background of the audience
• Adapt to subtle differences

Applied Business Statistics for Managers Holmes Institute

 Do’s
Clickand Don'ts
to edit oftitle
Master Presenting
style to
Culturally Diverse Audiences
• Adapt dressing and presentation style to fit the formality
of the culture

• Seek feedback to determine whether the audience

understands message

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Guidelines title Presentation
for Team style

• Select a winning team

• Agree on the purpose and schedule
• Practice ahead of time
• Decide who will open and conclude the presentation
• Build natural bridges between segments of the
presentation and presenters
• Deliver and field questions as a team

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 Click to editPresentations
Distance Master title style

• Videoconferencing
• Used for large, high-exposure activities
• Technologies lower cost, improve quality, and
increase ease cost

• Internet conferencing: Allows a company to conduct a

presentation in real-time over the Internet
simultaneously with a conference telephone call
• Otherwise called webcasting

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Guidelines Master
Distance
title Presentations
style

• Determine appropriateness of the delivery method

• Establish rapport with participants prior to the

presentation

• Increase proficiency in delivering and participating

through distance technology

• Project positive nonverbal messages

• Adjust camera settings for enhanced communication

• Develop high-quality graphics

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Key Take Master title style

▪ Business presentation is an important means of exchanging

information for decision making and policy development
▪ Basic presentation structure includes an introduction, a body,
and a closing
▪ Visual presentations lead to higher percentage of message
retention among audiences
▪ Identify the best delivery method, refine vocal qualities, and
practice delivery to ensure effectiveness of the presentation
▪ Adapt the presentation style to the ever-changing business
environment and the needs of culturally diverse audiences

Applied Business Statistics for Managers Holmes Institute