ANS - Active participant status is a reference to an individual's current participation in various employer-

sponsored retirement plans such as 401(k) plans or defined-benefit pensions, and who is, therefore,
eligible to receive plan benefits upon retirement.

Active audiences refer to those who actively receive media information and make sense of the messages
based on their social and personal contexts. They listen to the media messages instead of hearing them

Having this status provides certain tax benefits, but also limits your potential ability to take a tax
deduction on contributions made to a personal individual retirement account (IRA).

The six functional participants in the advertising -

QUES 3 explain the role of advertisement in the society

ANS
QUES 4 what would you classify different how would you classify different category of advertisement?

ANS (1) Primary v. Selective Advertising:

QUES 5 What Is The Scope Of Advertising?

ANS
QUES 6- what do you mean by target audience? how can you determine target audience.

ANS

These are the steps to identify a target audience-

QUES 7- what are advertising media? explain the main factor to be kept in the mind while selecting
advertising media.

ANS- Advertising media is the medium through which an advertisement is delivered to the public. It
carries messages, stories or points regarding the product that is being advertised. It is a highly
informative way to reach the masses and ask them to buy the product or avail of the service.

Advertising Media plays a significant role in binding the direct communication relationship between the
seller and the buyer.
Advertising is a parallel universe. It is the most powerful medium through which anything in our mind,
thoughts, and dreams, can be conceptualized and presented in the world, and most importantly to the
target audiences and beyond.

Advertising has become an easy yet difficult job to catch viewers’ attention for a more extended period
in today’s world, where everyone is exposed to technology and the internet. Therefore, knowing what to
deliver, and how to deliver, who to deliver is a significant concern for advertisers.

8 Key Factors Affecting The Selection of Advertising Media

QUES 8- what are internet advertising advertising? what are the advantages and disadvantage of internet
adverting.

ANS- The key of successful business is the business how to promote the product and services to all
readers by using the online. According to the statistical data, more of the 80% people will everyday surf
through the technologically such as internet. So, the internet has becomes an indispensable part of
people’s lives. Thus, it can be considered a wide channel for the business which wants to promote their
products and services to all the people. The internet advertising method has becomes the most popular
method for the business. It is because internet advertising is easy and low advertising cost. Besides that,
the internet advertising also have a lot of the readers or viewers.

"Internet advertising is a set of tools for delivering promotional messages to people worldwide, using the
Internet as a global marketing platform."