BANKING OPPORTUNITY & COMPETITOR ANALYSIS

SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENTS OF POST GRADUATE DIPLOMA IN
MANAGEMENT CHANDRAGUPT INSTITUTE OF
MANAGEMENT PATNA
BY

Tousif Ahmed (150052)

28/06/2023

CHANDRAGUPT INSTITUTE OF MANAGEMENT PATNA

 SYNOPSIS

The project "Banking Opportunity & Competitor Analysis" aims to understand the banking
opportunity in the export oriented units, BSP ancillary, BSP ecosystem employees and
Student & educational ecosystem in Durg district particularly in Bhilai

To fulfil the objective of the study, banking opportunity in export oriented units and BSP
ancillary has been done by calculating working capital of all the companies which provides
operating liquidity of the business. Other topics is understood with the help of surveys.

Research Design: Descriptive Research

Data sources: Both primary and secondary data have been used for this study. Primary data
was collected by conducting surveys using closed-ended and open-ended questionnaires.

The sources of secondary data are financial data of all the companies and online sources.

Major constraint I faced is it was not possible for me to take the surveys of export oriented
units directors and BSP ancillary companies as they were potential leads. As I worked in
Bhilai Steel Plant as a supervisor, I was able to take responses of the BSP employees. Student
and educational ecosystem is understood with the help of survey of the student.
 DECLARATION
I hereby declare that the Summer Internship Project entitled “Banking Opportunity &
Competitor Analysis,” submitted to Chandragupt Institute of Management Patna in
partial fulfilment of the requirements for the award of Post Graduate Diploma in
Management is my original work and has been prepared by me under the general supervision
of my Industry Mentor(s) Vivekanand Dubey and Prof. Debabrata Samanta I have not
submitted the work earlier, either to any other Institute or University for the award of any
diploma, degree or certificate. I have followed the CIMP guidelines to prepare the report. I
have also given due credit to the sources of data, theoretical analysis, text and other materials
by citing them in the text of the report and producing the details in the reference section.

Place: Student’s signature:

Date: Student’s name: Tousif Ahmed

 CERTIFICATE
This is to certify that the work incorporated in this summer internship project entitled
"Banking Opportunity & Competitor Analysis" by Mr. Tousif Ahmed, bearing Roll No.
150052, comprises the results of his or her independent and original investigations carried out
under my supervision and guidance in partial fulfilment of the requirements for the award of
a Post Graduate Diploma in Management. To the best of my knowledge, the work has not
been submitted earlier, either to any other institute or university, for the award of any
diploma, degree, or certificate.

Place: Signature of faculty guide:

Date: Name of faculty guide: Prof. Debabrata Samanta

 CERTIFICATE

This is to certify that Mr. Tousif Ahmed, Student of Chandragupt Institute of Management
Patna, bearing Roll No. 150052, has successfully completed the summer internship project
titled "Banking Opportunity & Competitor Analysis," under my supervision and guidance, in
partial fulfilment of the requirements for the award of a Post Graduate Diploma in
Management for a period from May 4 2023 to June 28 2023. To my knowledge, the work
hasn't been submitted to a different organisation or university for the purpose of conferring a
degree, diploma, or certificate.

Place: (Industry Mentor's Signature):

Date: (Name of the Industry Mentor): Mr. Vivekanand Dubey

(Designation of Industry Mentor): Zonal Head

 ACKNOWLEDGEMENT

I would like to express my heartfelt gratitude and appreciation to ICICI Bank for
providing me with the opportunity to undertake a summer internship with your
esteemed organization. It has been an incredible learning experience that has enriched
my understanding of the banking industry and enhanced my professional skills.

First and foremost, I would like to extend my sincere thanks to the management team at
ICICI Bank for offering me this invaluable opportunity. I am grateful for their belief in
my abilities and their willingness to invest their time and resources in my professional
development. Their guidance and support throughout the internship have been
instrumental in shaping my knowledge and skills.

I am also immensely thankful to my mentor, Vivekanand Dubey and Abhishek Sahu,

for their invaluable guidance and constant support. Their expertise, patience, and
willingness to share their knowledge have been truly inspiring. Their mentorship has
allowed me to gain deeper insights into the banking operations and develop practical
skills that will undoubtedly benefit me in my future endeavors.

I am thankful to my project Mentor Prof. Debabrata Samanta for his invaluable

suggestions throughout the course of project. I would also like to thank Mr. Suryan
Trimurti Relationship Manager of Bhilai city for his helping the data collection process
convenient for me. Apart from that I would also like to thank Prof. Vijaya and Prof.
Nilamadhab Mohanty for their efforts in the classroom by teaching us those valuable
concepts.
 Contents

Synopsis

Declaration

Certificate

Acknowledgement

Abstract

List of Symbols/ Abbreviations

CHAPTER 1

INTRODUCTION

CHAPTER 2

ABOUT THE ORGANISATION

CHAPTER 3

WEALTH & TRADE GROUP

CHAPTER 4

LITERATURE REVIEW

CHAPTER 5

METHODOLOGY

CHAPTER 6

DATA ANALYSIS

REFERENCES
 ABSTRACT

The project “Banking Opportunity & Competitor Analysis” deals with banking
opportunity for export oriented units and BSP ancillaries with the use of data of
current companies in CG which are part of export. Banking opportunity in BSP
ancillaries are minimal as MSME is dealing with BSP work are offered but no
execution till date. BSP is cancelling registration of ancillary companies. Ancillary
companies keeps changing it is difficult to identify who are ancillary companies.
When the ICICI bank is leader in Banking Industry. But it faces tough competition
from HDFC Bank, Axis Bank, SBI And Other Public Sector Bank, My work is to
analyze the current competition in the market they are giving to ICICI bank, I did this
by comparing their offerings and understanding why are loyal to their banks. Also the
market share they have in the Export oriented units.

In Active Wealth and Retiral Management of BSP ecosystem employees ICICI Bank
provide Fixed Deposits, Car Loan, Family Banking, Personal Loan etc. For Retiral
Management mutual Funds, Senior citizen FD, Security Transfers are mostly done.
Banking opportunity in BSP ecosystem employees is quite competitive as they have
relationships with public sector banks and are loyal to them. They have union and get
influenced by their colleagues and open bank accounts in the same bank. I have
analyzed this by doing a survey of BSP employees.

Student and Educational ecosystem in Bhilai is well setup as it is an educational hub.

Banking opportunity lies in Schools, Colleges and Coaching Institutes. Major
competitors for ICICI Bank in educational ecosystem is HDFC Credila and Axis
Bank for student loans. For banking opportunity in College and Institutes ICICI bank
is doing business with some of the major Technical Institutes.
ABBREVIATIONS MEANING
AMB Average Monthly Balance

AMC Annual Maintenance Charge

AIF Alternative Investment Funds

PMS Portfolio Management System

CASA Current Account Saving Account

CBE Commercial Business Executive

CSE Customer Service Executive

PPF Public Provident Fund

NPS National Pension System

LC Letter of Credit

BG Bank Guarantee

NEFT National Electronic Funds Transfer

FDI Foreign direct investments

OD Overdraft Account

CC Cash Credit

FD Fixed Deposit

SME Small Medium Enterprise

RD Recurring Deposit
 CHAPTER 1: INTRODUCTION

1.1 Banking Structure in India

In the modern world, banks are beneficial to a nation's progress. Every sector can be
improved by banks to some extent. It contributed to a change in how the world looked at
developing nations like India. Banks perform the duties of a financial intermediary. To put it
another way, it acts as a means of transferring money from people who have extra income to
others who don't. If banks weren't there to act as a middleman, their investors and their
receivers would have to contact one another directly. Financial institutions like banks were
established as a result.
The core activities of banks have historically been receiving deposits, moving funds, and
disbursing loans. Those three's main objective—and lucrative endeavor—is to give money.
They are all interconnected. Accepting deposits in order to produce funds for lending and
money transfers is one of the services offered as a courtesy of deposits. The bank has created
various brand-new business ventures in addition to progressively better iterations of its
current offerings.
1.2 Modern aspects in Banking
Over the past ten years, banking has undergone significant change. It now makes up a larger
portion of the financial world. From any location in the world, people will be able to check
their balances, make payments, transfer money, and more. As a result, in this technology age,
banking reform is increasingly necessary. Most banks in the past did not put much effort into
offering exceptional services or giving customer retention priority.
Here are some illustrations of cutting-edge banking company traits for contemporary clients:

Real Time Gross Settlement (RTGS)

The debut of the RTGS system took place on March 26, 2004. It indicates a real-time, gross
transfer from one bank to another. A designated account with the RBI will be used for all
electronic transactions in this manner. The transaction has a little fee, which varies depending
on the bank.

Advantages of RTGS
 The same-day settlement is ensured.
 It facilitates the safe and secure transfer of any amount between banks.
 Digital transmission.
 It is accessible from 9 am to 4 pm.

National Electronic Fund Transfer (NEFT)

The launch of this strategy was in October 2005. It is a national system for electronic
financial transfers that dispenses with the need to physically pass checks or other paper
money. There is a little fee involved, which varies from bank to bank.

Advantages of NEFT
 It is accessible through both traditional banks and online banking.
 There might be a transfer of funds without making any commotion.
 It is a reliable and secure technique.
 Paying bills has become more easier.
Credit Cards
It is a plastic card with a microprocessor chip and magnetic stripe attached to each side.
It contains the card's expiration date as well as the account holder's name.
The main purpose of using this card is to get small loans that can be paid back over time with
interest. It serves as a cash substitute.

Debit Cards
Debit Card is another type of plastic card that allows us to withdraw money from our own
bank account using credentials. It was implemented at the point of sale for Electronic Fund
Transfer.

Immediate Payment System (IMPS)

The immediate and real-time electronic cash transfer method between banks is known as
IMPS. NPCI is in charge of it.

RuPay Card
It is a domestic card for India that NPCI introduced in 2012.
This is a domestic card programme for India that was started in 2012 by NPCI to achieve the
RBI's goal of having a domestic, open loop, and multilateral payment system in India.
Visa and MasterCard are the main competitors of Rupay Card.

UPI
NPCI launched this project in 2016 to make next-generation online rapid payments simpler
and let customers link their various bank accounts so they can use them for sending money to
others or conducting business.

Role of ICICI Bank in Indian Financial Structure

ICICI bank Has set up various financial institution that will boost up the financial strength of
India. ICICI Bank has also contributed in various initiative of Indian Government.
• The National Stock Exchange which was founded in 1982 are supported by the various
financial institution including ICICI. On behalf of Indian government in 1992 ICICI Bank
had set up various Debt instrument, wealth management practice which will enhance the
financial ratio of India.
• In 1987 The ICICI Bank has set up CRISAL which was India’s first credit management
software that will look the process facility of credit process in India.
• NCDEX – which stand for National Commodities and Derivation Exchange. Which was
Program which was supported by various financial institution Like Punjab National Bank,
Life Insurance of India, ICICI Bank. Which aim to create fair in trade market.
• ICICI Bank has corporate Fino Payment to Fino Cross payment in 2006. Which was created
to provide technology solution to those banks who are working with less capital.
• Entrepreneurial Development Institute of India (EDI) A program which was started to
promote entrepreneurial ship in India was supported by ICICI Bank for the enhancement.
• Eastern Development Finance Corporation was promoted by various finance Institution
Including ICICI Bank.
• ICICI Bank has helped India in set up India’s First Credit Investment Bureau of India
Limited (CIBIL). Which aim to proper supervision of credit score of Each Individual’s.
• ICICI Bank has also helped to develop IT infrastructure of the financial institution with the
help of Reserve Bank of India (RBI).
 Chapter – 2: ABOUT THE ORGANISATION
ICICI Bank was initially promoted in 1994 by ICICI Limited, an Indian financial institution,
with the objective of providing banking services to individuals and businesses. Over the
years, it has grown exponentially through organic growth and strategic acquisitions.
ICICI Bank offers a comprehensive range of banking and financial products and services to
meet the diverse needs of its customers. These include savings and current accounts, loans,
credit cards, insurance, investments, wealth management, and corporate banking solutions.
ICICI Bank has a strong focus on retail banking and has developed a wide network of
branches and ATMs across India, making its services easily accessible to customers. It offers
personalized banking solutions, digital banking services, and innovative products tailored to
individual customers' requirements.
ICICI Bank also caters to the needs of corporate clients, providing a range of services such as
working capital finance, project finance, trade finance, cash management solutions, foreign
exchange services, and treasury products. It serves various sectors including manufacturing,
infrastructure, services, and agriculture.
ICICI Bank has been at the forefront of leveraging technology to enhance its customer
experience and operational efficiency. It has introduced various digital initiatives such as
internet banking, mobile banking, UPI (Unified Payments Interface), and digital wallets to
provide convenient and secure banking services.
In addition to its strong domestic presence, ICICI Bank has expanded its footprint globally. It
operates through overseas branches, representative offices, and subsidiaries in key
international financial centers, serving the needs of NRIs (Non-Residential Indians) and
offering international banking services.
ICICI Bank's commitment to excellence and innovation has been acknowledged through
numerous awards and accolades. It has been recognized for its customer-centric approach,
technological advancements, risk management practices, and corporate governance standards.

2.1 Motivation
ICICI Bank is one of the leading banks in India and has established a strong
reputation in the banking industry. Joining ICICI Bank provided me the opportunity
to work for a renowned institution known for its financial expertise, innovation, and
customer-centric approach.
ICICI Bank offers a wide range of banking services and operates in various segments,
 including retail banking, corporate banking, and investment banking. This diverse
portfolio provides ample opportunities for learning and personal growth, allowed me
to develop a comprehensive understanding of the banking industry and enhance your
skill set.
2.1 Objectives
One of the primary objectives of working at ICICI Bank is to ensure exceptional
customer service. This involves understanding customers' financial needs, assisting
them with various banking transactions, and resolving their queries or concerns
effectively.
Compliance with banking regulations and guidelines is crucial to maintain the
integrity and reputation of ICICI Bank. The objective is to ensure adherence to all
applicable regulatory requirements, including anti-money laundering (AML) and
know your customer (KYC) norms, to prevent financial risks and maintain regulatory
compliance.
Building strong relationships with customers, colleagues, and stakeholders is a vital
objective in a banking role at ICICI Bank. This involves effective communication,
collaboration, and networking to foster positive relationships, enhance customer
loyalty, and create business opportunities.
Managing risks is an essential objective in a banking role at ICICI Bank. This
involves conducting thorough risk assessments, identifying potential risks, and
implementing appropriate risk mitigation strategies to safeguard the bank's assets,
prevent fraud, and maintain financial stability.
Collaboration and teamwork are critical objectives to ensure a cohesive and
productive work environment at ICICI Bank. Working effectively with colleagues,
sharing knowledge and best practices, and actively contributing to team goals and
initiatives are important objectives in a banking role.

2.2 Market Size

In Financial Year 2019 to Financial Year 2021, bank asset across all sectors are
rapidly increase. All property across all the banking sectors (which consist public
sector bank as well as private owned banks) increased to US dollar 2.54 trillion in
financial year 2022.
Bank advances rose to Rs 136.75 lakh crore as on March 24, 2023 from Rs 118.91
lakh crore as on March 25, 2022

In Financial year 2021, total assets in the public sectors bank and private bank
sectors wereUS dollar 1,500 billion and US dollar 978 billion, respectively.

During Financial year 2016 to financial year 2021, bank credit assests increased at a
CAGR point of 0.39%. As of Financial year 2021, total credit extend rapidly to US
dollar 1,500 billions. During Financial year 2016 to financial year 2021, deposit in
current and saving account increase at a CAGR point of 13.48% and reach to US
dollar 3.064 trillion by Financial year 2021. Bank deposit in PSUs And Private
sector banks stood at Rs. 154.41 trillion (US dollar 3.178trillion) as of Dec. 31,
2021.

As per Indian Ratings and Research (Ind-Ra), credit growth rate is expected to hit
by 12% in 2021-24 which will be a consider as double-digit growth in ten years.
As per Reserve bank of India Guideline , bank credit grew at Rs. 115.6 lakhs crore
(US dollar 1.28 trillion) on 31stmarch 2022.
2.3 History of ICICI Bank

The Industrial Credit and Investment Corporation of India (ICICI) is the full name of the
banking and financial company that was founded in Vadodara, Gujarat, in 1994. The main
firm of ICICI Bank was established in 1955 as a World Bank joint venture. ICICI Bank
was the first private bank to enter the Indian banking market when it began operating in
1994. Due to the recent Harshad Mehta Scam, it was quite difficult for ICICI Bank to
establish their business in India.

Banks in the private sector are losing favour with people and businesses. However,
ICICI Banks has a cutting-edge strategy and technology to penetrate the Indian
banking market.

By 1999 ICICI Bank became the first private bank from non japan Asia to be listed in
NYSE. ICICI Bank continuously Diversified their products and services by launching
their new subsidiaries.

By 2000 ICICI Bank Promotes are grew up-to 46% which was highest among all the
private bank of India. In 2007 The Reserve Bank Of India awarded ICICI Bank to be
Most compliance bank among all Public sectors bank and Private sector Bank.

2.4 Some Of the ICICI’s First

• E-Locker – In 2012 ICICI Bank Offer E-Locker Facility Where Customer Can
Store Their Valuable Document at Online Platform like PAN Card, Aadhaar Card,
Driving License ETC.

• Pockets – In 2012 ICICI Bank Launches Pockets facility which allow the customer
of other banks to Recharge the mobile, pay electric bill ETC through UPI.

• Akodara First Digital Village – Akodara Village became the first digital Village. It
was situated in Gujarat. The people of that village can purchase goods and services
through cashless payment.

• Smart Vaults – In 2015 ICICI Bank Offer Vaults services where customer of ICICI
Bank can store their valuable Document.

• Robotic Arm in Note Sorting – ICICI Bank Introduce Robotic Arm in Note Sorting
to digitalise Cash operations.

• Mera I –Mobile – In 2018 ICICI Bank Launch I – Mobile app through customers of
ICICI Bank can do online banking securely and so quick.

Products And Services: ICICI Bank offered various financial products and services
which include digital payment, money transfer, Business loan , Mortgage loan ,
educationloan , Gold loan current account and saving account , fix deposit etc.

Loan Facility – ICICI Bank offered Loans as per requirement of the customer. Types
of loanthat ICICI Bank offered are as follows.

Business Loan – ICICI Bank offered Business loan to MSME customer whose
yearlyTransaction is over 1 crocre and Having collateral as per requirement of
banks. GST Overdraft and GST CC are two initiatives which is launch by RBI
and thoroughly implemented by ICICI Bank.

Mortgage Loan – Mortgage loan is also known as Home Loan which bank offered
loan to their customer for building House , construction and re innovation of House.
The customermust full fill the requirement of bank for the eligibility of getting loan.

Gold Loan – Gold loan is another criteria of getting loan from the bank by
depositing Gold as collateral. It is the quick way of getting loan from the bank with
minimal documentationrequired.

Education Loan – ICICI Bank provide Loan to the student who are pursuing their
graduationor post graduation degree or want to study abroad.

Personal Loan - It is type of Loan which required Maximum Documentation for approval.

Vehicle Loan – ICICI Bank Provide Loan to the customer who want to purchase
Two or Four Wheeler.
Deposit Products:

 Saving Account - It Is Account which is generally for Student and

SalariedEmployee.
 Current Account- This Type of Account is generally for Business Man

 Fixed Account – It Is Account who want More Interest Rate and want to
Lock theirmoney for a long Period Of Time.
 DE mat Account – Such Account Is Designed for Those who want to invest
Money InMutual Fund
 Self Deposit Locker – Such Account Give Facility to Store Valuable
Document at oneplace.

Insurance Products:

 Life Insurance – It Most Premium Product of ICICI Bank. Which offer

life timecover.

 Health Insurance – It is a scheme which is related to those clients who

want to gethealth Insurance.

 Home Insurance- Home Insurance is popularly known as property insurance.

 Car Insurance – Car Insurance Is popularly known as four wheeler insurance.

 Two Wheeler Insurance – It Cover two wheeler from damaged or stolen.

Credit Cards:
ICICI Bank Platinum Chip Credit Card
ICICI Bank Coral Credit Card
ICICI Bank Rubyx Credit Card
ICICI Bank Sapphiro Credit Card
ICICI Bank Emeralde Credit Card
ICICI Bank HPCL Coral Credit Card
Make My Trip ICICI Bank Card
InstaBiz – It was launch in 2019. InstaBiz Is mobile application through which
customer of ICIC bank see their bank balance, bank transaction ETC.
Benefits of InstaBiz are as Follows:

I. View Mini Statement

II. Download Email Etc.

III. With InstaBiz Customer can call customer care, search Branch etc.
Key People

Board of Director

Name Designation

Mr. Grish Chandra Chairman

Mr. Sandeep Bakshi MD & CEO

Mr. Rakesh Jha Executive Director

Mr. Lalit Kumar Chandel Government Nominee Director

Mr. B. Sriam Independent Director

Mr. Uday Chitale Independent Director

Key Executive

Name Designation

Rajendra Khandelwal Chief Accountant

Mr. Anindya Banerjee Chief Financial Officer

Mr. Raghanath Atterya Comp. Officer

Mr. Sandeep Batra President

Vision of ICICI Bank

To establish ourselves as the dependable financial services provider of choice for our clients a
nd consequently generate long-term value for all of our stakeholders.
Mission of ICICI Bank
To increase their core operational profit at a risk-adjusted rate by:
 Delivering products and services that create value for customer
 Combining all of their resources to effectively meet needs
 Operating under a clearly established risk tolerance level.
SWOT Analysis of ICICI Bank

Strength
• India’s second largest private bank
• Diversified financial product
• Extensive branches and ATMs
• Aggressive and innovative marketing strategy
• Good branding
• Technological leverage
Weakness
• Target mostly upper middle class and upper class of society
• High interest rate
• High competition with public and private bank
• Focus on high end customer
• Poor customer service
Opportunity
• Dissatisfied customers of another bank
• Targeting business, middle- and lower-income group
• Foreign market
• Rural India
Threat
• Increase in NAP
• Increase in competition
• Inefficient management
• Infusion of MNC bank
• Dissatisfied customer
Technology Use in ICICI Bank
Internet and Mobile Banking: ICICI Bank provides robust internet and mobile banking
platforms that allow customers to access a wide range of banking services online. Customers
can perform tasks such as checking account balances, transferring funds, paying bills,
opening fixed deposits, and applying for loans, among other things, through their computers
or mobile devices.

Mobile Apps: ICICI Bank offers mobile apps for iOS and Android devices, enabling
customers to conveniently manage their accounts, make transactions, and access various
banking services on the go. The apps provide features such as biometric login, fund transfers,
bill payments, and the ability to apply for new products or services.

Digital Wallet: ICICI Bank's digital wallet, called "Pockets," allows customers to make
secure online transactions, including payments to merchants, bill payments, and mobile
recharges. Pockets users can also request money from friends, split bills, and avail of offers
and discounts from partner merchants.

Contactless Payments: ICICI Bank supports contactless payment methods such as Near Field
Communication (NFC) and QR codes. Customers can use their ICICI Bank debit or credit
cards, mobile apps, or digital wallets to make contactless payments at participating
merchants, making transactions faster and more convenient.

Unified Payments Interface (UPI): ICICI Bank is an active participant in the UPI ecosystem,
which is a real-time payment system in India. Customers can link their bank accounts to UPI
and use their mobile phones to make instant fund transfers, pay bills, and make payments to
merchants through UPI-enabled apps.

Biometric Authentication: ICICI Bank has implemented biometric authentication methods

such as fingerprint and facial recognition for secure and convenient access to banking
services. Biometric authentication adds an extra layer of security and eliminates the need for
traditional passwords or PINs.

Robotic Process Automation (RPA): ICICI Bank utilizes robotic process automation to
automate repetitive and rule-based tasks, resulting in increased efficiency and reduced
processing time. RPA is employed in various areas, including customer service, back-office
operations, and compliance.

AI-Powered Chatbots: ICICI Bank employs AI-powered chatbots to handle customer queries
and provide assistance round the clock. These chatbots use natural language processing and
machine learning algorithms to understand customer inquiries and provide relevant
responses.

Advanced Analytics and Big Data: ICICI Bank leverages advanced analytics and big data
technologies to gain insights into customer behavior, detect fraud, improve risk management,
and enhance personalized offerings. These technologies help the bank make data-driven
decisions and provide tailored services to its customers.

Blockchain Technology: ICICI Bank has explored the use of blockchain technology for
secure and transparent transactions. It has implemented blockchain-based solutions for trade
finance, remittances, and supply chain management, streamlining processes and reducing
paperwork.
 Chapter 3 : Wealth & Trade Group
ICICI Bank offers a range of wealth management and trade finance services to cater to the
needs of its customers.

Wealth Management:
ICICI Bank provides comprehensive wealth management solutions to individuals, families,
and businesses. The bank offers a range of investment and financial planning products and
services, including:
Portfolio Management Services: ICICI Bank's portfolio management services help clients
manage their investment portfolios, providing customized solutions based on their risk
appetite, financial goals, and market conditions.

Mutual Funds: ICICI Bank offers a wide selection of mutual funds from reputed asset
management companies. These funds cater to different investment objectives and risk
profiles, allowing clients to diversify their investments and potentially earn returns.

Equity and Derivatives Trading: ICICI Bank provides equity and derivatives trading services,
enabling clients to invest in the stock market and derivatives instruments. The bank offers
online trading platforms and research tools to assist clients in making informed investment
decisions.

Insurance and Protection: ICICI Bank offers a range of insurance products, including life
insurance, health insurance, and general insurance, to help clients protect their financial well-
being and mitigate risks.

Estate Planning and Trust Services: ICICI Bank assists clients in estate planning, including
will preparation, trust establishment, and asset distribution, ensuring their wealth is managed
and transferred efficiently to the next generation.

Trade Finance:
ICICI Bank offers comprehensive trade finance solutions to support domestic and
international trade transactions for businesses. These services help facilitate smooth trade
operations, manage working capital, and mitigate trade-related risks. Some of the trade
finance services provided by ICICI Bank include:
Letters of Credit (LC): ICICI Bank issues LCs on behalf of importers to facilitate trade
transactions by providing payment assurance to exporters. LCs act as a guarantee that
payment will be made upon fulfillment of specified terms and conditions.

Bank Guarantees: ICICI Bank issues bank guarantees to provide financial security and ensure
fulfillment of contractual obligations between parties involved in trade transactions.

A Bank Guarantee is a written undertaking issued by ICICI Bank on behalf of its customers,
promising to make a payment to a third party in the event of default or non-performance by
the customer. It serves as a guarantee of payment or performance, providing assurance to the
beneficiary that their financial interests will be protected.

Types of Bank Guarantees:

a. Performance Guarantee: ICICI Bank issues Performance Guarantees on behalf of
customers, assuring the beneficiary that the customer will fulfill their contractual obligations
and deliver as per the agreed terms and conditions.
b. Payment Guarantee: Payment Guarantees ensure that the customer will make payment to
the beneficiary as per the terms of a contract or agreement.
c. Bid Bond Guarantee: ICICI Bank issues Bid Bond Guarantees to support customers
participating in tender processes or bidding for projects. It provides assurance to the tendering
authority that the customer will enter into a contract if awarded the project.
d. Advance Payment Guarantee: This type of guarantee ensures the repayment of an advance
payment made by the beneficiary to the customer in the event of non-performance or default.
e. Financial Guarantees: ICICI Bank also provides Financial Guarantees, such as financial
support for loans, credit lines, or other financial obligations undertaken by customers.

Benefits and Features:

Credibility and Assurance: A Bank Guarantee from ICICI Bank enhances the credibility of
the customer and provides assurance to the beneficiary, often resulting in increased business
opportunities.
Risk Mitigation: Bank Guarantees help mitigate risks associated with non-performance,
default, or payment delays, protecting the interests of the beneficiary.
Customized Solutions: ICICI Bank offers tailor-made Bank Guarantees to meet the specific
requirements of customers, considering factors such as the nature of the transaction, terms of
the agreement, and regulatory compliance.
Competitive Pricing: ICICI Bank provides competitive pricing for Bank Guarantees, ensuring
cost-effective solutions for customers.
Application Process:

Customers need to approach ICICI Bank to apply for a Bank Guarantee. The bank evaluates
the customer's eligibility and creditworthiness based on established criteria.
The customer provides the necessary documentation, such as the application form, supporting
business documents, and relevant contract or agreement details.
ICICI Bank reviews the application and, if approved, issues the Bank Guarantee in favor of
the beneficiary.
ICICI Bank's Bank Guarantee services enable customers to engage in various business
activities with confidence, as it assures beneficiaries of payment or performance in the event
of default or non-compliance. The bank's expertise, credibility, and customized solutions
make it a reliable choice for businesses seeking Bank Guarantees to support their financial
commitments and obligations.

Export and Import Financing: ICICI Bank offers working capital financing, pre-shipment
financing, post-shipment financing, and other credit facilities to support exporters and
importers in managing their cash flow and trade operations.

Trade Risk Mitigation: ICICI Bank provides trade risk mitigation solutions, such as export
credit insurance and foreign exchange risk management, to help businesses mitigate risks
associated with international trade.
Supply Chain Finance: ICICI Bank offers supply chain finance solutions, including vendor
financing and buyer's credit, to optimize working capital management across the supply chain
and improve cash flow for businesses.
ICICI Bank's wealth and trade group aims to cater to the diverse financial needs of
individuals and businesses, providing them with a comprehensive range of wealth
management and trade finance solutions. These services are designed to help clients grow
their wealth, achieve their financial goals, and facilitate smooth and efficient trade operations
Wealth Management Segmentation

CRV Bucket Range of Services

Wealth Select  Wealth Management + Senior

(30mn & above) Relationship Team, Portfolio

 Review by Product Specialists, AIFs

& PMS, Overseas

 Investments, Real Estate, Trust

Services & Will Writing

Wealth Management  Dedicated Wealth Branches, Banking

(2.5mn to 30mn) and Lending Solutions,

 PPF, NPS, Open architecture in

Investment Products, Dedicated

 Relationship Team
Steps Of Business Loan

 Sourcing

The first steps of business loan is sourcing of file for loan. These are usually
done by the sales officers or sales executive. These are the person who are
responsible for generating leads for the loan or search the borrower who want
to get loan from the bank. In sourcing following steps are involved
I. Generation Of Leads for business loan

II. Now the RM will responsible for take care of all the norms or
policy forbusiness loan
III. RM will convince them about rate of interest and other
documents forapproval.
IV. Now RM will make file of borrower and send to credit team for next process

 Credit Process

Credit Process include Proper verification or analysis of all financial

statement which is provided by the borrower whether the all financial
statement are genuine or not in credit verification following documents is
analyzed
I. Background Of Promoter / History of their Business/ Business Model

II. Financial of their Business

III. Banking statement of their business and overdraft

 Legal & Technical Process

After the credit verification the file goes to final stage i.e Legal and technical
process in which value of collateral is monitories whether it meet the
requirement of bank or not. And value of property is genuine or not.
 CHAPTER 4 : LITERATURE REVIEW
5.1 International Journal of Reviews and Research in Social Sciences. 6(2): April-
June, 2018. A study of Chhattisgarh’s export performance during 2004-05 to 2011-12
Dr. Nilesh Kumar Tiwari
On November 1, 2014, Chhattisgarh—the 16th most populous and tenth-largest state in terms
of territory in India—celebrated the 14th anniversary of its founding. One of the Indian states
with the quickest growth is Chhattisgarh. Chhattisgarh experienced strong NSDP growth
rates (8.2% vs. 7.1% All India for the period of 2002–2008) and per capita NSDP growth
(6.2% vs. 5.4% All India). In this study, the export performance of the state of Chhattisgarh
was examined from 2004–2005 to 2011–2012. According to the study, exports from
Chhattisgarh increased significantly from Rupees 1,480.15 crores in 2004-05 to Rupees
2,553.81 crores in 2011-2012, with a CAGR of 8.10%.

5.2 Inter-Firm Relationship and Governance Structure: A Study of Bhilai Steel

Plant and Its Ancillaries - Madhuri Saripalle - Published By: Economic and Political
Weekly
In the analytical framework of institutional economics, namely transaction cost theory, the
study explores inter-firm relationships. It examines the inter-firm relationship's governance
structure as the result of the interactions of many different agents, including the influence of
policy. It is asserted, using the case study of the Bhilai Steel Plant and its ancillaries that the
governance structure develops through interaction and is influenced by how the agents react
to the policy. Additionally, the decision-making process and actions of agents are crucial for
the achievement of policy objectives. The study places focus on the change in policy
approach from one that views economic agents' responses as predetermined and 'passive' to
one that views them as active.
 Chapter 5: METHODOLOGY

My approach in this research is to identify the competitors who are in the export oriented
business then exploring ours and theirs offering then I personally called and initiated
meetings. Met business owners pitched our offerings then learned customer behavior and
their approach towards ICICI Bank.

5.1 Export Oriented Units

Export Oriented Units (EOUs) have been defined under the Foreign Trade Policy (FTP) as
those units undertaking to export their entire production of goods and services except
permissible sales in Domestic Tariff Area (DTA) for manufacture of goods, including repair,
re-making, reconditioning, re-engineering, rendering of services, development of software,
agriculture including agro-processing, aquaculture, animal husbandry, biotechnology,
floriculture, horticulture, pisciculture, viticulture, poultry and sericulture.

Coal

Steel & Iron

Export Industry in Chhattisgarh

Cement

Power & Energy

Mining & Minerals

IT

Agriculture and Food

Processing
Coal
The state has abundant coal reserves, mainly located in the Hasdeo Arand
region and other coalfields such as Korba, Mand-Raigarh, and Chirmiri.

Number of Companies - 16 Current Status

2 Bankrupt

3 Data not available

Competitors based on Lending

Amount

Bank of Baroda

Union Bank

Axis Bank

Steel & Iron

Chhattisgarh is known for its rich mineral resources, particularly iron ore and coal. The state
is home to several major steel plants and iron ore mines. The steel and iron industry,
including the production of steel, pig iron, sponge iron, and related products, is a significant
contributor to Chhattisgarh's exports.
 Competitors Based on Total lending amount(in cr)
900
800
700
600
500
400
300
200
100
0

Cement
Chhattisgarh has a robust cement industry with several large cement manufacturing units.
The state's abundant limestone reserves make it a favorable location for cement production

No. of Companies - 7 Current Status

2 Negative Working capital

1 Located in Bhilai

Power & Energy

Chhattisgarh has a substantial presence in the power and energy sector. The state has
numerous thermal power plants, hydroelectric power plants, and renewable energy projects.
Electricity generated in Chhattisgarh is not only used for domestic consumption but is also
exported to other states.
Number of Companies - 38 Current Status

2 Negative working capital

5 Located in Bhilai

Mining & Minerals

Chhattisgarh is rich in mineral resources, including coal, iron ore, bauxite, limestone,
dolomite, tin, and granite. 2nd in India in terms of Mineral Production. Minerals extracted
from Chhattisgarh are exported to various industries, both within India and globally.
No. of Companies – 12 in Bhilai

Competitors based on lending

amount

HDFC

SBI

Canara

IT
Software Technology Parks of India (STPI) located in Bhilai. It was established in 1991 with
the aim of promoting software exports from India.
ICICI Bank can provide specialized banking services tailored to the needs of these
businesses.
This include business accounts, corporate loans, working capital financing, foreign exchange
services, and digital banking solutions.

Number of Companies – 27 Export oriented - 16

In Bhilai

5.2 Major Competitors of ICICI Bank in the Export Oriented Units

HDFC

State Bank of India

Competitors

Bank of Baroda

Punjab National Bank

Axis
ICICI Bank

Turn Around
Time

• Inward
<1hr
Innovative Remittance

<3hr • BG Issuance

Advisory • Outward
<5hr
Remittance
5.3 BSP Ecosystem Employees

Collection of Data

Primary Data- All the people were personally interviewed and they were the main
sources of primary data with the help of a structured questionnaire.

Secondary Data- The secondary data was collected from the internal sources.

Sampling Plan

 Sampling Units- BSP employees.

 Sample Technique- Simple Random Sampling and Convenience Sampling.
 Research Instrument- Semi-Structured Questionnaire.
 Contact Method – Personal Interviews & Online Surveys.

Sample Size

My sample size for BSP employees was 49 respondents for I personally

interviewed the employees over call and personally meeting 5 of them and some by
sharing link of survey. I have worked inn Bhilai Steel Plant previously so I had
some connections.
 Chapter 6: Data Analysis

BSP Ecosystem Employees

Checking whether respondents are retired or current employees of BSP.

Analysis – 77.6% respondents are current BSP employee and 22.4% respondents are
retired one. This data is vital as their perception about banking can be understood from
this.
Major Reasons for choosing Public Sector Bank like SBI for BSP employees

Analysis – 32.7% of the respondents said it was accessible and easy for them to open
their accounts in SBI which can be understood, SBI branches are near to BSP
also BSP pushes their employee to open their account in government banks it makes
easy for them to avail loan facility.
 What are the other banks BSP employee choose apart from Public
Sector Banks?

Analysis –.This data reveals that most of the employee choose major private banks like
HDFC 22.4% and with 32.7% of respondents have chosen SBI as they would have bank
account in other PSU banks like PNB and Bank of Baroda. It shows their loyalty and
brand perception of SBI. While 6.2% who do not have any account other than Public
Sector accounts
 Analysis -
34.7% of the respondents have shared that they are interested in retirement plans and
insurance services which can be understood that want to go for safer options in their life.

Analysis – With 40.8% respondents showed positivity towards private banks which
show that there is banking opportunity for private banks like ICICI Bank and they are
willing to go for better services not worrying about charges.
Student & Educational Ecosystem in Bhilai
Bhilai has a large number of schools offering education in various mediums, including
English, Hindi, and regional languages
Bhilai is home to several colleges and universities that offer undergraduate and postgraduate
programs in various disciplines. The most prominent educational institution in Bhilai is the
Indian Institute of Technology (IIT)

Banking Opportunity
Number of College & Universities – 32
Number of Schools – 30
Competitor Analysis

Competitors based on survey

80
70
60
50
40
30
20
10
0
ICICI SBI AXIS HDFC
 Findings
 According to New Industrial Policy 2019-2023 many incentives and subsidy have
been introduced which will boost exports from Chhattisgarh banking opportunity lies
in the new companies. Events like ‘District as Export Hub’ which was organized by
ICICI Bank more of such events should be organized to keep in minds of the
exporters.
 In the export oriented units banking opportunity lies in the latest working capital of
the company and the business loans which it has taken. Competitors are different for
each segment in the export oriented units based on total lending amount.
 As BSP ancillary companies are difficult to identify financial data of other 80 local
companies was analyzed to find the relevant banking opportunity.
 Did cold and initiated meetings have positive response from 4 directors of different
Companies
 BSP ecosystem employees have shown positive response towards private banks with
40.8% willing to choose private banks.
 Student & Educational Ecosystem in Bhilai is growing with IIT Bhilai under
construction. Banking opportunity lies in total number of School & Colleges
 References
 Industrial Policy 2019-24

 International Journal of Reviews and Research in Social Sciences. 6(2):

April- June, 2018

 Business Standard

 Economic Times

 https://exportchhattisgarh.in/
 Annexure
Student and Educational Ecosystem:
a) How would you describe the current student and educational landscape in your region?
i) Very positive
ii) Positive
iii) Neutral
iv) Negative
v) Very negative

b) What are the main challenges faced by students in accessing quality education?
i) High tuition fees
ii) Limited scholarship opportunities
iii) Lack of infrastructure
iv) Inadequate teaching resources

c) Are there any specific areas within the educational ecosystem that need improvement?
i) Curriculum design
ii) Teaching methods
iii) Career counseling and guidance
iv) Technology integration

d) How do students typically finance their education? Are there any common financial
barriers they face?
i) Personal savings
ii) Scholarships
iii) Loans
iv) Family support

Banking Opportunity Analysis:

a) Do banks or financial institutions in your region offer specific products or services
targeting students and the education sector?
i) Yes
ii) No
b) What are the current banking solutions available to students for managing their finances
and educational expenses?
i) Student bank accounts
ii) Education loans
iii) Educational savings accounts
iv) Financial education programs

c) How satisfied are students with the existing banking options available to them? Are there
any pain points or areas for improvement?
i) Highly satisfied
ii) Satisfied
iii) Neutral
iv) Dissatisfied
v) Highly dissatisfied

Competitor Analysis:
a) Which banks or financial institutions are considered the primary competitors in the student
and educational banking sector?
i) HDFC
ii) SBI
iii) Axis
iv) ICICI

b) What specific products or services do these competitors offer to attract students?

i) Student discounts
ii) Education loan options
iii) Mobile banking apps with student-specific features
iv)Financial literacy programs

c) How do these competitors differentiate themselves from each other?

i) Lower fees and charges
ii) Enhanced customer service
iii) Customized financial solutions for students
iv) Advanced technology and digital banking features

d) How successful are these competitors in capturing the student market? Are there any gaps
or opportunities they have missed?
i) Very successful
ii) Successful
iii) Neutral
iv) Not successful
v) Not sure