京东是一家中国自营电子商务公司，创始人刘强东担任京东集团董事局主席兼首席执

行官。2013 年，京东正式获得虚拟运营商牌照。2014 年 5 月，京东在美国纳斯达克证

券交易所正式挂牌上市，7 月 15 日，京东正式入选纳斯达克 100 指数和纳斯达克 100

平均加权指数。2016 年 6 月，京东与沃尔玛达成战略合作，此外，1 号店也并入京东。

刘强东和京东已被公认为对当前网络商务有重大影响的企业。他们对中国电子商务行

业的经济格局产生了重大影响，同时也在全球范围内产生了影响。京东创始人刘强东

是一位充满激情、立志成功的企业家。正是在他的带领下，京东从一家小网店发展成

为全球最知名的提供第一方服务的在线零售商。这离不开他敏锐的商业知识和独特的

管理风格。

京东不仅在中国取得了令人难以置信的成功，而且还将业务扩展到全球不同国家，这

一切都要归功于刘强东的指导和领导。京东实施的全球化战略使中国企业能够与世界
各地的受众建立联系，并为全球客户提供更优质的产品和服务。然而，这一壮举并不

容易。在整个经历中，刘强东和京东面临着各种挑战，包括激烈的市场竞争、严格的

法规和快速的技术发展，所有这些都给他们的业务带来了巨大压力。但刘强东始终保

持着信心和决心，这让他能够带领团队从容面对挑战，寻求创新突破。

然而，京东不得不面对来自品多多等其他集团的激烈竞争。 2023 年 6 月 18 日是京东

成立二十周年纪念日。但是，从 2023 年开始，京东从上到下都经历了几番压力。财报

显示，京东第三季度实现营收 2477 亿元，同比增长 1.7%。其中，零售业务增长率为

0.06%，占比 86%。2023 年前 9 个月，京东实现零售收入 6777 亿元，同比增长 1%，

低于社会消费总额。京东曾经最风光的网购，在资本市场的人气越来越低。12 月 12 日，

美 东 时 间 京 东 市 值 为 396.3 亿 美 元 ， 较 此 前 高 点 下 跌 76.1% ， 今 年 以 来 跌 幅 高 达

56.8%。
Jingdong is a Chinese self-owned company for e-commerce with its the founder Liu

Qiangdong as Chairman of the Board and the Chief Executive Officer of the Jingdong Group.

In 2013, Jingdong was granted the virtual operator's license. The license was issued in May

of 2014. The participant of Jingdong was highlighted by the NASDAQ Stock Exchange in

the United States. Jingdong was featured in the NASDAQ Stock Exchange. On the 15th of

July Jingdong was selected to become an official participant of both the NASDAQ 100 Index

and the NASDAQ 100 Average Weighted Index. Both benchmarks draw their inspiration

from the NASDAQ 100. In June of 2016 Jingdong and Walmart reached an agreement on a

partnership. in the same month The No. 1 Store joined the ranks of Jingdong.

In the present market, which is based on web, Liu Qiangdong and Jingdong are considered as

the top participants. They've not just contributed to helping China to become more prominent

internationally however, they also have played a major role in the expansion of the market

which deals with online commerce in China. Liu Qiangdong, the director of Jingdong is a

businessman driven by his desire to see the success he has always dreamed of. Under his

management, Jingdong went from being an online store with a small size to being one of the

top online stores worldwide, offering high-quality service to customers from around the

globe. His extensive knowledge of management and unique style of management enabled the

change to occur.

In the wake of Liu's direction and leadership, Jingdong has not only accomplished

remarkable results within the boundaries of China and the world, but has expanded its

activities to other countries around the globe. Jingdong's globalization program has helped
Chinese businesses to reach to the vast majority of people around the world, and to provide

customers across the globe with goods and services that are with a superior quality. Over the

course of their career span, Liu and Jingdong have faced a variety of challenges, including

fierce competition in the marketplace strict rules as well as rapid technological advancement.

These factors have resulted in a lot of strain on their companies.

But Liu has maintained his confidence and determination, which has allowed him to lead

his team to aplomb in facing challenges and seeking creative breakthroughs.

However, Jiongdong had to face fierce competition from other groups like PinDuoduo. On

June 18, 2023, which was Jingdong's twenty-year anniversary, was the date of founding. But,

since the year 2023 Jingdong is a top-to-bottom company that has experienced the pressure of

a few. The financial reports show that Jingdong has realized the revenue figure at 247.7

billion yuan during the third quarter, an increase of 1.7 percent year-on-year. This accounts

for 86 percent of the retail business growth rate of 0.06 percent. For the initial nine-month

period of 2023, Jingdong realized retail revenue in the amount of 677.7 billion yuan, which

was up one percent over the previous year, and less than the total social consumption.

Jingdong was once the most popular of online shopping, is becoming less popular in the

capital markets. On 12 December, EST Jingdong's market capitalization stood at $39.63

billion, which is down 76.1 percent from its previous high mark, and falling by as much as

56.8 percent this year.