A Study on CRM Practice ofSAS Hyundai

Reasons In numbers In percentage

Quick Service 12 24
Timely Response 9 18
Friendly Atmosphere 7 14
Trust Worthiness 19 38
Infrastructure 03 6
Total 50 100

Analysis: 38% of the respondents stated the reasons of “trust worthiness”,24% of the
respondents stated “ quick service” , 18% respondent stated “Timely response”, 14% state
friendly atmosphere and only 6% for infrastructure,

Chart 4.10: Chart showing the reason for suggesting the showroom to others.

Reason to Suggest Other

6%

24% quick service

38% timely response

18% friendly atmosphere
14% trust wortiness
infrastructure

Interpretation: Majority of the respondent i.e. 38% considered the trust worthiness to be the
reason for suggesting the showroom to other.

Table 4.11: Table showing the customer opinion about the equipment’s efficiency in the
showroom for the purpose of maintenance of the cars.

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