Meets some Meets Exceeds meet expectations expectations expectations expectations Mission and Vision Well thought out 3 content; correct treatment of the topic. Preparedness/Organization 3 Thoroughly prepared, well-organized, logical sequence of information/ content; Knowledge Clear, thorough 5 description of product or service. Communicates bene ts and/or how product/services solves a problem. Materials Correct spelling and 3 grammar used on all parts of the document Executive Summary Content (refer 5 to bullets 3-5 of Executive Summary) content is clear, extensive, well explained Key Roles clearly presents and 4 explains roles within the team Value Proposition content is 3 concise, easily understood, and shows the value of the company Overall aesthetics the document is 3 presented creatively, follows the same “theme” all through out; SWOT Analysis correct content and 4 analysis Adherence to Requirements all 2 required items are included; all instructions were followed;