APPLE INC.

Name-Muskan Mittal
Roll Number- 2024PGDM083
 FLOATING I-CLOUD COUCH

FEATURES OF THE PRODUCT

Using a giant magnet underneath, it provides

enough force for the cloud to ‘float’ in mid air.The
magnetic force generated by the base offers
support for the very soft upper part of the couch.

Can take any shape or form with just one click.

Ultra soft and comfortable. Gives feeling as if

you are flying on a cloud.
Has different functions like:
• One can connect his/ her apple device just by
connecting this floating i-cloud couch with i-couch
app.
• It can charge your apple device.
 LAUNCH OF PRODUCT

To launch the product, Apple will get

expert bloggers and thought leaders
on board way before the product
launch. They will get everyone talking
about the upcoming event for
months — way before there's even a
demo for anyone to see. The catch is
— no one talks about what the
product does. Instead, Apple will talk
about what it might do. Suspense will
be created for months, then Floating
I-Cloud couch will be launched
 MARKETING MIX4 P’S
PRODUCT PRICE
This Floating i-Cloud Apple has built the image of itself
couch is nothing less than as a premium brand. Its product
range includes only higher-end
a design masterpiece.
products and only target people
Designed for ultra
with high affordability. The
comfort and relaxation.
company follows a premium
The magnetic force
pricing policy. Apple products are
generated by the base expensive and are considered a
offers support for very status symbol. Apple never
soft upper part of the
prices lower than its competitors
couch. It would be a great to maintain the image of a
thing to work, relax or premium brand. Lowering the
powernap on. Unlike the sale price will dilute the brand
magnetic floating bed, it’s image.
not tethered with any So after considering these
factors and cost of
steel cables and has
various functions in it. production, price of this
product will be Rs.9,90,000
PLACE PROMOTION
It will use both online and The promotional
offline channels for strategy focuses on
distribution purposes.
aggressive advertising
•Apple stores: Apple has using various channels
set up outlets in different like medium, TV,
locations where customers billboards, online ads,
can purchase products etc. It will use of both
directly from the company. conventional and non-
•E-commerce platforms:
conventional techniques
Customers can purchase to promote its product.
products directly through The product will be
Apple’s official website and promoted from its
other online portals such website and also from
as Amazon, Flipkart, etc. other online channels
. including social media.

SEGMENTATION
Geographic Segmentation- US
and International. Urban Area
Demographic Segmentation- All
genders, Age (5 & above), Income-
high Income people
Behavioural Segmentation-
People with sense of achievement
& belonging
Psychographic Segmentation-
Social Class (High Class) Lifestyle
(Lavish lifestyle)
STP
TARGET
Targeted people will be those
with high affordability.The
company follows a premium
pricing policy. Apple products are
expensive and are considered a
status symbol. Apple never prices
lower than its competitors to
maintain the image of a premium
brand. Lowering the sale price
will dilute the brand image.
targets upper class of the
society.
POSITIONING
It will mainly use mono-segment
type of positioning, appealing to
the needs and wants of a single
customer segment.
It will target its customer segment
by customising its product by
colours, functions and overall
business approach to appeal to
the members of segment to a
maximum extent.
Thank You