LINZA FUEL

BUSINESS
PLAN
T A B L E O F C O N T E N T

Our Summary
Company Objectives
Vision
Mision
Values
Busiess Structure
Swot Analysis
Market Analysis
Sales
Promotion
Competition
Comparative Advatages
Location
Source of Product
Operations Plan
Funding
Director
Organogram
Conclusion
OUR SU MMARY

WE : A Fuel wholesale, distribution , retail and bulk storage primaril y

for mining sector, constructio n sector and agricultural sectors etc.
f i l l ing stations “ newly bran ded” country wide and bulk supply to
neighbourin g SADC countries.

WHERE: Firstly starting in Kwa- Zulu Natal provinces then expanding

to all of the Republic of South Africa, followed by Mozambique,
Tanzania, Zambia and Botswana ( with a possibility Zimbabwe too).
WHO: Triangle Energy Petroleum ( Pty) Ltd is a proudly South
African registe ed private company

WHY : As an ind pendently owned entity, our team is always

Available o turn around tailored solutions to meet your needs;
effectively, efficiently, and consistently. We are dedicated to
unde standing customer expectation s and identifying and developing
opportunitie s that enhance customer supply chain strategies .
Our aim is to act as an indispensable partner to our clients by
helping them build and maximize sustainable competitiv
Advantages . I t ' s how our revolutionary service delivery helps to
Empower people, businesses , and local economies- facilitatin g their
success and furthering trade and development in the whole of
Southern Africa.
Our operating philosophy is founded on maintaining the highest level
of quality service in the most efficient manner possible. We are
Committed to continuous process improvement through leadership,
innovation and technoloy
COMPANY OBJECTIVES

Improve Customer Satisfactio n

Grow Shareholde r Value

Provide Quality Management

Improve Leadership Skills for Team Members

Full training of all staff members in their duties

E ourage Innovation & Utilisatio n of Resources

Increase Productivity

Increase Company market share

Ensure Profit and Sales maximisatio n

Create Employmen t

Take Social Responsibility for the Community

 VI SI ON

Linza fuel is a goal- driven, customer- focused company that

delivers customised service solutions in a safe and responsible
manner through trained and committed staff.

MI SSI ON

To become a market leader, to grow profitably and sustainably in the

Energy marke of Southern Africa, to be recognised as the most
competitiv e ervice provider while delivering world- class value to all
our customers.

V AL U ES

Linza fuel places the highest emphasis on the following a u s in

all that we do:-
Quality and Excellence

Creativity and Innovation

Integrity, Ethics and Respect

Accountabilit y and Efficiency

Leadership and Team work

BUSI N E SS STR UCTU R E

Our intention of starting a diesel distribution and supply business is to build a

standard diesel distribution and supply business in Kwa Zulu- Natal and around
the whole of South Africa. We will ensure that we put the r ight structures in
place that will support the kind of growth that we have in mind.
We will make sure that we hire people that are qualified, honest, customer
centric and are ready to work to help us build a prosperous business. As a
matter of fact, profit- sharing arrangement will be made available to all our
senior management staff and i t will be based on their performance for a period
of ten years or more.

In view of that, we have decided to hire qualified and competent hands to

Occupy the following positions that will be made available at Triangle Energy
Petroleum;
Chief Exec t ive Officer
Depot M nager
Human esources and Admin Manager
Sal s and Marketing Manager
I formation Technologist
Accountants (Outsourced)
Customer Services Executive Driers /
Distributors

Job Roles and Responsibilities

Chief Executive Officer – CEO

Increases management’s effectiv eness by recruiting, selecting, orienting,

Training, coaching, counseling, and disciplining managers; communicating
values, strategies, and objectiv es; assigning accountabilities; planning,
Monitoring, appraising job results and developing incentives
Creates, communicates, and implements the organization’ s vision, mi sio ,
and overall direction – i . e. leading the dev elopment an imp men ion of
the overall organization’ s strategy.
Responsible for f fixing prices and signing business deals
Responsible for providing direction for the business
Responsible for signing checks and documents on behalf of the company
evaluates the success of the organization
Reports to the board
Admin and HR Manager

Responsible for overseeing the smooth running of HR and administrativ e

tasks for the organization
Maintains office supplies by checking stocks; placing and expediting orders;
evaluating new products.
Ensures operation of equipment by completing preventive maintenance
requirements; calling for repairs.
Defines job positions for recruitment and managing interviewing process
Carries out induction for new team members
Accountable for training, evaluation and assessment of employees
Responsible for arranging travel, meetings and appointments
Oversees the smooth running of the daily office activ ities.

Depot Manager

Respons le for organizing the safe and efficient receipt, storage and
dispat of diesel and other fuel products
Res onsible for l iaising with customers, suppliers and transport companies
In charge of planning, coordinating and monitoring the receipt, order
assembly and dispatch of diesel and other fuel products
Responsible for using space and mechanical handling equipment efficiently
and making sure quality, budgetary targets and environmental obj ct ves are
met
In charge of coordinating the use of automated and computerized systems
where necessary
Accountable for keeping stock control systems up to date and making sure
inv entories are accurate;
Accountable for producing regular reports and statistics on a daily, weekly
and monthly basis
In charge of overseeing the maintenance of vehicles, machinery and
equipment.
Ensures that proper records of diesel and other fuel products are k pt a d
warehouse does not run out of products
Ensures that the warehouse facility is in t ip top pe a diesel and other
fuel products are properly arranged a sy to locate
Interfaces with third – party suppliers ( vendors)
Controls diesel distribution and supply and supply inventory
Sales and Marketing Manager

Manages external research and coordinate all the internal

sources of information to retain the organizations ’ best
customers and attract new ones
Identifies , prioritizes , and reaches out to new partners, and
business opportunitie s et al
Identifies development opportunities ; follows up on development
leads and contact
Responsible for supervising implementation , advocate for the
customer’ s needs, and communicate with clients
Documents l l customer contact and information
Represent he company in strategic meetings
Helps to increase sales and growth for the company

Informa on Technologist

Manages the organizatio n website

Handles ecommerce aspect of the business
Responsible for installing and maintenance of computer softwar
and hardware for the organization
Manages logistics and supply chain software, Web servers, e-
commerce software and POS ( point of sale) systems
Manages the organization ’ s CCTV
Handles any other technological and IT related duties.
Ac countant

Responsible for preparing f inancial reports, budgets, and

f inancial statements for the organization
Provides managements with f inancial analyses, development
budgets, and accounting reports
Responsible for f inancial forecasting and r isks analysis.
Performs cash management, general ledger accounting, and
f inancial reporting
Responsible f r developing and managing f inancial systems and
policies
Responsible for administerin g payrolls
Ensures c mpliance with taxation legislatio n
Handle all f inancial transactions for the organization
Serve as internal auditor for the organizatio n

Client Service Executive

Ensures that all contacts with clients ( e- mail, walk- I cen er,
SMS or phone) provides the client with a personalize d customer
service experience of the highest level
Through interaction with customers on the phone, uses every
opportunity to build client’ s interest in the company’ s products
and services
Manages administrativ e duties assigned by the human resources
and admin manager in an effective and t imely manner
Consistently stays abreast of any new information on the
organizations ’ products, promotional campaigns etc. t e su e
accurate and helpful information is supplied t custom s when
they make enquiries
Distributio n Truck Drive rs

Assists in loading and unloading diesel and other fuel products

Maintains a logbook of their driving activities to ensure
compliance with federal regulations governing the rest and work
periods for operators.
Keeps a record of vehicle inspections and make sure the truck is
equipped with safety equipment
Assists the transport and logistics manager in planning their
route according to a distributio n schedule.
Inspects veh cles for mechanical i tems and safety issues and
perform preventativ e maintenance
Complies i th truck driving rules and regulations ( size, weight,
route designations , parking, break periods etc.) as well as with
comp ny policies and procedures
Re orts defects, accidents or violations
S WO T AN AL YSI S

Our intention of starting out in Linza fuel and distribute diesel and other fuel
products only within KZN is to test run the business for a period of 3 to 5 years
to know i f we will invest more money, expand the business and then start our
diesel distribution and supply all around the South Africa
We are quite aware that there are several diesel distribution and supply
companies and contractors all over KZN and even in the same location where
we intend locating ours, which is why we are following the due process of
establishing a business.
We know that i f a proper SWOT analysis is conducted for our business, we will
be able to position our business to maximize our strength, leverage on the
opportunities that will be available to us, mitigate our r isks and be equipped to
confront our threats.

Strength:
Our locatio the business model we will be operating on ( robust distribution
network), eliable distribution tankers, varieties of payment options, wide range
of dies and other fuel products and our excellent customer service culture will
defi i tely count as a strong strength for us.
S , also our management team are people who have what i t takes to grow a
business from startup to profitability within record t ime.

Weakness:
A major weakness that may count against us is the fact that we are a new
diesel distribution and supply business and we don’ t have the f inancial capacity
to compete with leaders in the industry especially as i t relates to economy of
scales.
Opportunities:
The fact that we are going to be operating our diesel distribution and supply
business in KZN provides us with unlimited opportunities to distribute our
products to a large number of factories, retailers, constructions and
businesses. We have been able to conduct thorough feasibility studie a d
market survey and we know what our potential clients will e lo ing when
they patronize our products and services; we are l po i ned to take on the
opportunities that will come our way.

Threat:
Just l ike any other business, one of the major threats that we are l ikely going
to face is economic downturn. I t is a fact that economic downturn affects
purchasing / spending power. Another threat that may l ikely confront us is the
arrival of a similar business in same location.
MARK ET ANALYSIS

M ARKET AN ALYSIS
Market Trends
Distributio n of goods has been in existence for as long as human
started trading goods, but one thing is certain, the distributio n
industry is still evolving. The introduction of technology has indeed
helped in reshaping the industry.

Please note that external factors such as world price of crude oil
and world price f natural gas will always impact industry
performance .
Lastly, i t is n w a common phenomenon for diesel distributio n and
supply com ani s to leverage on technology to effectively predict
consumer demand patterns and to strategically position their
busines to meet their needs; in essence, the use of technolog
helps iesel distributio n and supply businesses to maximize supply
chain efficiencies .

Our Target Market

The diesel distributio n and supply industry has a wide range of
customers; a good number of construction s companies,
hotels/ hospitals, and manufacturin g companies make use of diesel
and other fuel products and i t is difficult to f ind people around who
don’ t .
In view of that, we have positioned our company to service
businesses in KZN and every other location we will cover. We have
conducted our market research and we have ideas of what ou target
market would be expecting from us. We are in business re a l
( distribute) diesel and other fuel prod cts t the fo lowing
businesses ;
Manufacturing companies
Power plants that run on diesel
Constructio n companies
Facility managers that make use of diesel
S AL ES

Sources of Income
Linza fuel will generate income by offering the following services
and products.
Diesel
Paraffin
Petrol LRP

SALES FORCOST

One thing is certain when i t comes to diesel distributio n and supply

business, i f your business is centrally positioned coupled with
effective and reliable distributio n network, you will always attract
customers ales and that will sure translate to increase in revenue
generation for the business.
We ar well positioned to take on the available market in Durban
KZN nd we are quite optimistic that we will meet our set target of
generating enough income/ profits from the f i rst six months of
operation and grow the business and our clientele ba e.
We have been able to examine the diesel distribution and pply
industry; we have analyze d our chances in the industry. Most of our
competitors are brokers and don’ t hold the fuel wholesale l icense
and always operate as the middle man.

Here are some of the strategies we will apply in increasing sales

Introduce our business by sending introductory letters alongside
our brochure to diesel and other fuel products retailers, factorie ,
facility managers, hotels, households and key stake holde s
and around Durban - KZN
Ensure that we have a diesel and othe el p oducts in our
warehouse at all t imes.
Make use of attractive handbills to create awareness business
Position our signage / f lexi banners at strategic places around
Durban - KZN
Create a loyalty plan that will enable us reward our regular
customers
PROMOTION

Even though our diesel distributio n and supply business is well

structured and well located, we will still go ahead to intensify
publicity for the business.

Linza fuel has a long- term plan of opening distributio n channels all
around the KZN Province which is why we will deliberately build our
brand to be well accepted in Durban before venturing out. Here are
the platforms we intend leveraging on to promote and advertise
Linza fuel ;

Place adve ts on community based newspapers , radio and TV

stations.
Encoura e the use of word of mouth publicity from our loyal
custo ers
Leve age on the internet and social media platforms l ike;
ou Tube, Instagram, Facebook, Twitter, Linked In, Snapchat,
Google+ and other platforms to promote our business.
Ensure that our we position our banners and billboards i
strategic positions all around Waco – Texas
Distribute our f l iers and handbills in target areas in and around
our neighborhood
Advertise our diesel distributio n and supply business in our
official website and employ strategies that will help us pull traffic
to the site
Brand all our official cars and distribution vans / trucks and
ensure that all our staff members wear our branded shirt or cap
at regular intervals.
COMPETI TI ON

Linza fuel is launching a standard diesel distributio n and supply

business that will indeed become the preferred choice in Durban -
KZN. Our competitiv e advantage revolves around our ability to
attract local support and patronage, easy compliance with
government regulations and having a loyal customer base.

COMPARATIVE ADVANTAGES

One thing i certain; we will ensure that we have diesel and other
fuel prod ctsvailable in our warehouse at all t imes. One of our
busine s goals is to make Linza fuel a one stop diesel distributio n
and supply company.
Our excellent customer service culture, t imely and reliable delivery
services, online presence, and various payment opti ns will serve as
a competitiv e advantage for us.
Lastly, our emplo yees will be well taken care of, and their welfare
package will be among the best within our category in the industry
meaning that they will be more than willing to build the business with
us and help deliver our set goals and achieve all our aims and
objectives .
We will also give good working conditions and commissions to
freelance sales agents that we will recruit from t ime to t ime.
L OCATI ON

Right now we are operating in our home office but as we grow we

will f ind a suitable location for our business. The Location we have
seen to be an Advantage for the company is at Riverhorse Durban. I t
is a commercial industry park that in in the heart of Durban. I t
central and also not so far from Mercedes Benz Truck Services,
Already we are exposing ourselves to company that need fuel
products with just the suitable location for our business. Riverhorse
Vally is not for far from The N 2 which gives the company an
advantage when delivering long distance clients.

S OURCE OF PRODUCT
We will be purchasing our products from local Oil Refineries such as
Engen and Shell. We will work on our relationships with these
companies as our business expands as we have started establishing
communicatio n with other major fuel wholesalers . We i l l e sources
by these refineries and major wholesalers who also hav a r
storage, in order to sell our customers high quality fuel and build a
good reputation for our Company.

OPERATI ONS PLAN

The customer will order the fuel product they need and Sin B d Oil
will deliver the products to the clients from the Oil refineries W a
also working with a few logistics company who e in red when
transporting fuel products to our customers. Since we are a start up
business we will be delivering from Refinery straight to customer.
DIRECTOR

Mr Sphamandla Mwelase
The Director of Linza fuel . He will focus more as an
Operations Director. He has been in the fuel business for
over 5 years. Highly knowledgable about the indurstr y and
He is also the Safety Manager. He ensures that we put
safety f i rst and all procedures are followed.
OR GANOGRAM
FUNDI NG

Linza fuel is operating without any minimum funds because our

customers order fuel products through C. O. C.
Triangle Energy Petroleum will apply for funding at government
organizations which help business grow and also fund startup
business such as NEF. They are able to fund a company with a
minimum of R 250 000 – R 75 million. They require a business plan in
order to fund you. There are different criteria when i t comes to
funding. There is also a repayment plan for the business loan in
case the business strives but i t depends on the funding criteria.
Some other fun s at NEF don’ t have a repayment plan or structure.

CONCLU ON

Linza fuel will abide to the rules and regulations set by the South
Afr can Constitution .
Petroleum Products Act, 1977 ( Act No. 120 of 1977 )
&
Amendment Acts” means the Petroleum Products Amendment Act,
2003 ( Act No. 58 of 2003 ), and the Petroleum Products Amendment
Act, 2005 ( Act No. 2 of 2005 )

We will aim at expanding our business i future in the petroleum

industry and also impact on the unemployment rate as the company
expands.