TABLE OF CONTENTS

CHAPTER TITLE PAGE

NO:
I INDUSTRY PROFILE
1.1 INTRODUCTION
1.2 HISTORY OF THE INDUSTRY
1.3 GROWTH OF THE INDUSTRY IN INDIA
1.4 CHALLENGES FACED BY THE PIPE INDUSTRY
1.5 COMPANY PROFILE
1.6 AIM OF THE COMPANY
1.7 HISTORY OF THE KAVERY GROUPS
1.8 PRODUCTS BY AGUACLAN
1.9 VISION
1.10 MISSION
1.11 OBJECTIVE OF THE STUDY
1.12 WHAT HAPPENS IN THE FIRM
II FUNCTIONAL DEPARTMENTS
2.1 HR AND PERSONNEL
2.2 MARKETING
2.3 ACCOUNTING AND FINANCE

III SWOT ANALYSIS

3.1 STRENGTH
3.2 WEAKNESS
3.3 OPPORTUNITY
3.4 THREATS
IV ROLE AS AN INTERN
V KEY LEARNINGS
VI CONCLUSION
 CHAPTER 1
INDUSTRY PROFILE

1.1 INTRODUCTION:

During my one-month internship at AguaClan Water Purifier Pvt. Ltd., I was assigned thecrucial
task of preparing and gathering documents required for the ISI certification application.

AguaClan Water Purifier Pvt. Ltd., a leading name in clean drinking solutions, trusted mewith a
vital responsibility during my one-month internship. The company was embarking on the journey of
acquiring ISI product certification, a significant step towards solidifying its commitment to quality and
safety. My contribution in this endeavor involved collecting and preparing the intricate documentation
required for the application process.

This task presented an invaluable opportunity to delve into the heart of AguaClan's operations.
Through meticulously assembling manuals, test reports, and technical specifications, Igained a profound
understanding of the meticulous engineering and rigorous quality control measures that underpin each
AguaClan water purifier. It was an enthralling journey that illuminated the dedication and expertise
powering the company's mission to provide pure, healthywater to the nation.

Beyond the technical intricacies, the process also afforded me insights into the collaborative
spirit and meticulous attention to detail that defines AguaClan's work culture. Collaborating with diverse
teams across departments, I witnessed the seamless exchange of knowledge and unwavering
commitment to achieving a shared goal. This immersive experience left me deeply impressed by the
company's dedication to excellence and its unwavering focus on delivering its promise of reliable,
dependable water purification solutions

1.2 HISTORY OF INDUSTRY:

In India, the need for safe drinking water has always been paramount, yet access to it has
remained a persistent challenge. The water purifier industry emerged in response to this growing
concern, evolving from humble beginnings to a multi-billion-dollar market today.

Early Days (1950s-1980s): The seeds of the industry were sown in the mid-20th century with
simple gravity filters and ceramic candle purifiers. These rudimentary devices offered an accessible
solution for domestic water treatment, particularly in rural areas. However, their limited effectiveness
against emerging waterborne contaminants restricted their widespread adoption.

Growth and Innovation (1990s-2010s): The 1990s witnessed a significant shift with the
introduction of reverse osmosis (RO) technology. RO's superior ability to remove impurities like
dissolved salts and heavy metals fueled rapid market growth, especially in urban areas. Additionally,
advancements in technology led to the development of ultraviolet (UV) and ultrafiltration (UF) purifiers,
catering to diverse needs and budgets.

The Present and Beyond: Today, the Indian water purifier industry is a dynamic and
competitive landscape. Companies are constantly innovating, offering smart purifiers integrated with
internet connectivity and advanced filtration technologies. Government initiatives promoting safe
drinking water and rising consumer awareness further propel the industry's growth. While challenges
like affordability and sustainability remain, the future seems bright for this vital sector, offering hope
for a healthier and more secure future for every Indian.

1.3 GROWTH OF THE INDUSTRY IN INDIA:

The Indian water purifier industry has witnessed phenomenal growth in recent years, driven by
an ever-increasing demand for safe drinking water.

Early Growth: This surge can be attributed to several factors. Growing urbanization and rising
disposable incomes have placed a spotlight on health and hygiene concerns. Additionally, public water
infrastructure challenges and increasing awareness about waterborne diseases have fueled the demand
for reliable purification solutions. This initial growth was primarily dominated by RO (Reverse Osmosis)
technology, offering a perceived guarantee of complete purity.

Diversification and Expansion: Today, the market has matured, catering to diverse needs and
budgets. RO purifiers remain popular, but UV (Ultraviolet) and UF (Ultrafiltration) options are gaining
traction, offering faster processing and potentially lower mineral loss. Additionally, concerns about
water wastage linked to RO systems have spurred innovation in water-efficient models. Moreover, the
industry is expanding beyond urban centers, penetrating rural markets with more affordable solutions
like gravity-based purifiers.
 Looking Ahead: The future of the Indian water purifier industry appears bright. Government
initiatives promoting safe drinking water, coupled with rising health consciousness, are expected to
sustain demand. Technological advancements in areas like energy efficiency and smart features are
further poised to drive growth. However, challenges like affordability, ensuring proper disposal of waste
filters, and educating consumers about informed choices remain. Addressing these aspects will be crucial
for the industry to quench the nation's thirst for safe and sustainable water solutions.

I hope this two-paragraph summary provides a good starting point for your mini project.
Remember, you can further tailor it by adding specific data points, industry trends, or regional variations
relevant to your project's focus.

1.4 CHALLENGES FACED BY THE PIPE INDUSTRY:

The Indian water purifier industry, while thriving, faces significant challenges. Affordability
remains a hurdle, excluding low-income segments from accessing safe drinking water. Improper
disposal of used filters creates environmental concerns. Educating consumers about technology choices
and informed purchasing is crucial to combat misleading marketing and ensure proper system utilization.

Ensuring consistent quality standards across the industry, particularly for smaller players, is vital
to maintain consumer trust. Additionally, balancing water purification with resource conservation,
especially considering potential water wastage associated with RO systems, presents an ongoing
challenge requiring innovation and responsible practices. Addressing these issues is essential for the
industry to fulfill its promise of providing safe, sustainable, and accessible water solutions for all in
India.

1.5 COMPANY PROFILE

AGUACLAN - Asia's No 1 Stainless Steel Dual Technology Water Purifiers, which was founded
by Mr. C. Guruswamy who has been bred in the water purifying industry for over a decadeand has his
roots firmly fixed in the fields of filtering, Super cleaning and liquid purification for more than 25 years.
Accompanied by a group of passionate and highly self-driven individuals, they strive to bring safe and
clean water to every person.
 Aguaclan Water Purifiers Private Limited is a Private incorporated on 24 August 2017. It is
classified as non-govt company and is registered at Registrar of Companies, Coimbatore. Its authorized
share capital is Rs. 500,000 and its paid-up capital is Rs. 500,000. It is involved in Manufacture of
domestic appliances, n.e.c.

Aguaclan Water Purifiers Private Limited's Annual General Meeting (AGM) was last heldon N/A
and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last filed on 31
March 2021.

Directors of Aguaclan Water Purifiers Private Limited are Chinnasamy Guruswamy and
Guruswamy Nandhini.

Aguaclan Water Purifiers Private Limited's Corporate Identification Number is (CIN)

U29309TZ2017PTC029382 and its registration number is 29382.Its Email address is
md@aguaclan.com and its registered address is No.4/104-G, Cheran Co-Op Indl Est., Somayampalayam
(PO) Coimbatore Coimbatore TN 641108 IN.

1.6 AIM OF THE COMPANY:

The main aim of the company is to provide quality products at reasonable prices to people. And also for
the company to reach greater heights.

1.7 RANGE OF PRODUCTS:

They proudly present their wide range of water purification system - Water Purifier/ WaterCoolers/
Water Dispenser/ RO Systems/ATM water vending machine and STP solutions. Their mission is to
provide clean and healthy drinking water so as to hinder the water borne disease.
• TETRA- Water Purifier
• TRION - UV + OZONE + RO Purifier
• HYDRA - Water Dispenser
• NIO - Bottom Loading Dispenser
• EEVO - RO Purifier
• BLU - Top Loading Dispenser
• Ro Plants
• U SMART-DOMESTIC

TETRA- Water Purifier:

• This is likely a basic counter-top water purifier that uses a carbon filter to remove chlorine, taste,
and odor from your tap water.
• It is a good option for people who are looking for a simple and affordable way to improve thetaste
of their drinking water.
TRION - UV + OZONE + RO Purifier:

• This is a more advanced water purifier that uses a combination of ultraviolet (UV) light, ozone,and
reverse osmosis (RO) to purify water.
• UV light kills bacteria and viruses, ozone oxidizes organic contaminants, and RO removes
dissolved solids, including heavy metals and minerals.
• This is a good option for people who are concerned about a wide range of contaminants in their
water.
HYDRA - Water Dispenser:

• This is a water dispenser that dispenses filtered or purified water.

• It can be countertop or floor-standing, and it may have features like hot and cold-waterdispensing,
child safety locks, and LED night lights.
• This is a good option for people who want a convenient way to access filtered or purified water.

NIO - Bottom Loading Dispenser:

• This is a water dispenser with a bottom-loading water bottle design.

• This makes it easy to change water bottles without lifting them.

• This is a good option for people who have difficulty lifting heavy objects.

EEVO - RO Purifier:

• This is a reverse osmosis (RO) water purifier.

• RO is a very effective technology for removing contaminants from water, but it can also wastwater.
• This is a good option for people who are concerned about a wide range of contaminants in their
water and are willing to accept some water waste.
BLU - Top Loading Dispenser:

• This is a water dispenser with a top-loading water bottle design.

• This is a more traditional design that some people may prefer.

• This is a good option for people who do not have difficulty lifting water bottles.

Ro Plants:

• This is a broad category that could include a variety of different RO systems, from smallcountertop
units to large industrial systems.
• RO systems are very effective at removing contaminants from water, but they can also beexpensive
and require professional installation.
• This is a good option for businesses or homes with a high demand for purified water.

U SMART-DOMESTIC:

• This could be a water purifier with smart features, such as Wi-Fi connectivity or app control.

• These features can allow you to monitor your water usage, filter status, and even orderreplacement
filters.
• This is a good option for people who want a convenient and connected way to manage their water
purification.

1.8MISSION

To supply superior quality drinking purifier machines to everyone who need purified water to
lead a healthy life

1.9 OBJECTIVE OF THE STUDY:

• To know different functions carried out by the various departments of the company

• To learn how a professional workplace operates.

• To know about the challenges faced in the industry.

 CHAPTER 2
FUNCTIONAL DEPARTMENT

2.1 HR AND PERSONNEL

Recruitment and Selection:

The HR department is responsible for sourcing, screening, and selecting qualified candidates
for open positions within the company. They use various methods such as online job boards, employee
referrals, and campus recruitment drives.

Performance Management:

The HR department helps set performance goals for employees, track their progress, and
provide feedback and coaching. They also conduct performance reviews on a regular basis.

Compensation and Benefits:

The HR department administers the company's compensation and benefits programs, which
includes salaries, bonuses, health insurance, and other benefits. They also stay up-to-date on labor laws
and regulations to ensure compliance.

Training and Development:

The HR department provides training and development opportunities for employees to help
them improve their skills and knowledge. This may include on-the-job training, classroom training,
and online learning.

Employee Relations:

The HR department handles employee relations issues, such as grievances, disciplinary actions,
and terminations. They also work to maintain a positive and productive work environment.
Payroll:

The HR department is responsible for processing payroll and ensuring that employees are paid
accurately and on time. They also file payroll taxes and comply with other government regulations.

Safety and Security:

The HR department works to create a safe and healthy work environment for all employees.
They develop and implement safety policies and procedures, and provide training on safety topics.

2.2 MARKETING

Market Research and Analysis:

• Conducting market research to understand consumer preferences, competitor landscape, and

industry trends.
• Analyzing sales data and customer feedback to identify opportunities for improvement.
• Identifying target audiences and segmenting them effectively.

Product Marketing:

• Developing and communicating product messaging and positioning.

• Launching new products and managing product lifecycles.
• Creating product brochures, presentations, and other marketing materials.

Branding and Advertising:

• Managing the Aguaclan brand identity and image.

• Developing and executing advertising campaigns across various channels (TV, print, digital, social
media).
• Creating brand awareness and building brand loyalty.
Digital Marketing:

• Managing the Aguaclan website and social media presence.

• Implementing search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns.
• Utilizing email marketing and other digital marketing channels.

Public Relations and Events:

• Building relationships with the media and influencers.

• Organizing and participating in industry events and trade shows.
• Managing press releases and other public relations activities.

Sales Support:

• Creating marketing materials that support the sales team.

• Participating in sales meetings and presentations.
• Developing sales tools and resources.

Customer Relationship Marketing:

• Building relationships with existing customers and encouraging repeat business.

• Developing loyalty programs and other customer engagement initiatives.

Compliance:

• Ensuring marketing activities comply with relevant regulations and industry standards.
2.3 ACCOUNTING AND FINANCE

Core Accounting

Accounts Payable:
Processing supplier invoices, managing payments, and maintaining vendor relationships.

Accounts Receivable:
Billing customers, collecting payments, and managing credit control.

General Ledger:
Recording all financial transactions, reconciling accounts, and preparing financial statements.

Cash Management:
Forecasting cash flow, managing bank accounts, and optimizing liquidity.

Financial Planning and Analysis (FP&A)

Budgeting and forecasting:

Preparing financial budgets, forecasting future financial performance, and analyzing results.

Cost management:
Identifying and controlling costs to improve profitability.

Financial modeling:
Building financial models to evaluate investments and business decisions.

Financial reporting:
Preparing and analyzing financial reports for internal and external stakeholders.
Taxation:

• Complying with all relevant tax laws and regulations.

• Preparing and filing tax returns.
• Minimizing tax liabilities through legal and ethical means.

Treasury:

• Managing the company's cash, investments, and financial risks.

• Raising capital when needed.
• Overseeing foreign exchange transactions.

Internal Audit:

• Conducting internal audits to assess the effectiveness of internal controls and identify potential
risks.
• Ensuring compliance with company policies and procedures.
 CHAPTER 3
SWOT ANALYSIS

3.1 Strengths:

• Unique selling propositions (USPs) of their water purifiers

• Brand reputation
• Distribution network and reach
• Manufacturing capabilities and cost efficiency
• Research and development (R&D) strengths
• Marketing and promotional strategies

3.2 Weaknesses:

• Product portfolio limitations

• Dependence on specific technologies or materials
• Operational inefficiencies or high costs
• Limited brand awareness in certain segments

3.3 Opportunities:

• Emerging market trends in water purification

• Growing demand for specific water purifier features
• Untapped market segments or regions
• Potential for strategic partnerships or collaborations
• Government initiatives or regulations supporting the industry

3.4 Threats:

• Competition from established and new players

• Fluctuations in raw material prices or import costs
• Changing consumer preferences or buying behaviour
• Stringent regulations or environmental compliance challenges
• Economic downturns impacting consumer spending
 CHAPTER 4
ROLE AS AN INTERN

Role and Responsibilities:

• During my engagement in the ISI certification process, my primary responsibility revolvedaround the
meticulous collection of crucial documents imperative for a successful application.

• This encompassed gathering a comprehensive set of materials, beginning with the company layout,
which provided a visual representation of the organization's physical infrastructure.

• Additionally,I meticulously documented the intricate details of our operational processes through the
creation of a process flowchart and accompanying description.

• These documents not only offered insight into our workflow but also demonstrated our commitment to
transparency and adherence to standardized procedures.

• In parallel, I compiled a thorough machine list, delineating the specifications and capabilities of each
piece of equipment employed in our processes.

• This compilation not only satisfied certification requirements but also served as a testament to the
advanced technological infrastructure integral to our operations.

• Equally critical were the outsourcing receipts, illustratingthe collaborative partnerships we maintained
to enhance our capabilities.
 CHAPTER 5

KEY LEARNINGS

Technical expertise:

• Learned about the intricate details of ISI certification requirements and documentation standards.

• Developed skills in collecting and compiling technical data and specifications.

Professional skills:

• Enhanced communication skills through interactions with various stakeholders (BIS, AguaClan
teams, consultancies).

• Built strong professional relationships with colleagues and external collaborators.

• Developed time management and organizational skills to handle a complex project.

Personal growth:

• Learned to overcome challenges through research, collaboration, and perseverance.

• Increased adaptability and willingness to learn in a dynamic regulatory environ

 CHAPTER 6
CONCLUSION

Conclusion:

• In conclusion, my internship at Aguaclan Water Purifier Pvt. Ltd. provided me with valuable
hands-on experience in the preparation of documents for ISI certification.

• This opportunity allowed me to strengthen my communication skills, build professional

relationships, and gain insights into the regulatory aspects of product certification. VIII.

Acknowledgments:

• I express my gratitude to Aguaclan for providing me with this enriching internship experience and
the opportunity to contribute to the ISI certification application process.

• Additionally, I appreciate the guidance and support received from the BIS office and the
consultancies contacted during this internship.