BARE SKIN

STUDIO
It’s a Digital Life:
Social Media Marketing Analysis
Presentation
Customer Journey
SWOT Analysis
Brand Personas
Social Media Strategy
YouTube Video Ad
Digital Marketing Strategy
Display Ads
What I would Change
About the Company

Christy Olson
Business Owner
About the Company
Group Analysis
Customer Journey
SWOT Analysis
Strengths
● The service she offers is in demand ●
during this pandemic as we all suffer
more stress.
● Staying on top of the latest trends
such as brow lamination.
● Good reviews from current clients
posted on Instagram. Good word of
mouth clients.
Weakness
The location is not in a well-trafficked
area.
● The business is more organic in
social media and less advertising.
● No posting schedule.

Opportunity Threats
● More growth on the door to door ● Pandemic restriction. Physical
delivery of products. It can be take- contact limited.
home kits.
● A number of competitors.
● To have a working website and
optimize it for SEO.
● Change in the needs and tastes
● Invest more inorganic growth via of consumers.
social media.
● More opportunities in advertising
around her location.
Brand Personas
Linda
- 40 yrs. Old
- Full-time mom
- Interests: Shopping, Fashion, Skincare

Anna
- 20 yrs. Old
- College Student
- Interests: Latest trends, makeup, shopping
Luiza
- 65 yrs. Old
- Retired teacher
- Interests: Needs skincare, Spa
Social Media Strategy

Tiktok
Social Media Strategy

Instagram

Tiktok
Social Media Strategy

Instagram
Tiktok
Facebook
YouTube Video Ad
YouTube Video Ad
Digital Marketing Strategy
Display Ads
What I would Change

Instagram
Tiktok
Facebook
Thank you so
much!