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MIRIAM ANOWIE
Accra | 0243407378 | mimyanowie@gmail.com |
Marketing and Branding professional with over 8 years of financial, FMCG and retail
experience focusing on business-to-customer (B2C) in Ghana. I am skilled in developing,
launching and marketing consumer goods for corporations while managing strategic
marketing, brand management, business development and marketing communication
functions.

EXPERIENCE
J AN 201 7 BRANCH SALES MANAGER BAYPORT SAVINGS AND LOANS
DEC 201 9
Championed convenience and fueled integrated marketing campaigns such as ‘paybox’ machine
increasing brand engagement by 21%.
Supported the development and marketing communication initiatives, and new offers with
stakeholders to confirm cross-functional departments are well appraised.

J AN 201 7 CUSTOMER SERVICE OFFICER CONSUMER FINANCE COMPANY

MAY 2024
Developed short and long-term communications strategies and co-created toolkits with sales and
activation teams for B2C marketing.
Analysed market information by market segments, competitors, and industry trends to provide in-
depth marketing knowledge to the strategic plan, including market trends, competitive activity,
value selling and new market development.

EDUCATION
MA BRANDS AND COMM. MANAGEMENT, UPSA
Best graduating student

CHARTERED POST-GRAD. DIP IN MARKETING, CIM UK

Best student in Managing Corporate Reputation (Postgraduate Diploma)

SKILLS MAJOR HIGHLIGHT

Team Building and Leadership Increased sales by 10% through my excellent customer
Capable of working in a multi-culture environment service and effective negotiating skills
Key Account Management In collaboration with the head of marketing, established a
Strategy Development social media team that grew Bayport website traffic by
Ability to handle multiple tasks concurrently 45%, and brand awareness.
Ability to work under pressure Served as brand guardian responsible for monitoring and
People Management enforcing adherence to all brand guidelines and key
Campaign Planning and Execution messages.
Achieved 150% of loan disbursed between the first and
second quarter of 2019