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Brief
Capture engaging individual and group portraits of team members
for use on Elevation Capital’s website and other collaterals.
Photos should convey the brand's friendly, authentic, diverse and
modern character.

Deliverables
1-2 Best Selects (Portrait Shots & Group Shots) + Backups

Individual Portraits
Full-body portraits of ~50 team members
3-4 poses per person - Sitting/Standing

Group Shots
One photo of entire staff together
Group shots of each department/team

Style Specifications
Individual Portraits
Setting : Studio
Background : Solid (Colour TBD)
Lighting : Bright, Even, Upbeat Look
Outfits : Solid, Vibrant Tops, No Busy Patterns, Causal Professional
Posing : Relaxed, Approachable

Group Shots
Setting : Studio
Background : Solid (Consistent w/ Portraits or Gray)
Blocking : Relaxed, loosely arranged
Outfits : Coordinated outfits. Earth-toned. Neutral Colour Palette.

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References
Client Vision:

Alternatives :

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Timeline

Day 0. Consultation
We understand the team’s
vision for the captures.
Finalise themes.
Day 1. Pre-Production
Pre-Production
begins. Creative
choices are curated.
Day 4. Choices Validation
We present the choices
for setting, furniture,
outfits etc. and finalise.
Day 6. Shoot Day
Everyone arrives at the
studio. The shoot is
completed in one day. Day 7. Shortlisting
We share the options of
the images that will be
shortlisted.
Day 8. Editing Begins
We begin editing the
shortlisted images.
Day 12. Delivery Prelim
Edited photos are
handed over for
feedback.
Day 15. Delivery Final
Feedback Incorporated.
Final photos shared.

*Timelines can be shrunk with reduced choices and quick decisions

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Equipment
Equipment Specification

Camera Sony A7R4

Sony FE 70-200mm Telephoto Lens

(Portraits)
Lens
Sony FE 24-70mm Zoom Lens
(Group shots)

Lights Elinchrome FRX

Pricing
Item Cost

Production Rs. 2,50,000

Outfits & Styling Rs. 30,000

Personnel Rs. 75,000

Editing Rs. 45,000

Payment Terms : 50% advance payment to be done on Day 1.

Rest 50% to be done after the final photos are approved.

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