Professional Documents
Culture Documents
ALI IED BP XXXX
ALI IED BP XXXX
JIGJIGA
10/23/2023
Executive Summary
Deqa Mohammed renting house Service will draw in with the business for next
consecutive year. Establishing her service activities in Fafan zone Jigjiga city 16
Kebele, In 2016 E.C received the legality from the concerned government
authorities to start my progress. After months of customers demand study for
the quality renting house I have decided to pursue marketing this service offer to
highly organize and market networked distribution.
This business plan focused on the current state of renting house in Somali
region and its marketing, financial operation and whole management and
contribution to broader economic transformation. This plan reviews the factors
likely to influence service demand for renting house & in region and details
different existing and potential renting house supply models. Although an
empirical analysis of renting house demand and the effectiveness of supply
chains is beyond the scope of this plan,
From the visiting different areas in the country the business was aware of the
fact that the vast majority of business ( renting house ) activities for growing
demand of getting offer of business were carried out using transport which is
followed by a pair of oxen power to cover the renting house with the soil and
chi-seal loaded
As my goal of offer the service will have develop several business (service ) to
fight against poverty, insecurity , in other hand to increase my income for the
next and will be offered in large extent.
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Table of Contents
Executive Summary...............................................................................................................................2
Preliminary Description.........................................................................................................................5
1. Introduction.......................................................................................................................................6
BUSINESS DESCRIPTION.........................................................................................................................6
ECONOMIC BENEFITS OF THE BUSINESS................................................................................................7
FINANCIAL ANALYSIS.............................................................................................................................7
Debt/Equity ratio...............................................................................................................................7
Projected profitability........................................................................................................................7
Cash flow balance..............................................................................................................................7
Debt service coverage ratio...............................................................................................................8
Overall goal........................................................................................................................................8
Specific Objectives............................................................................................................................8
Mission Statement.............................................................................................................................8
Vision.................................................................................................................................................8
Our Mission.......................................................................................................................................9
My keys to success............................................................................................................................9
Business Ownership........................................................................................................................10
SERVICE DESCRIPTIONS.......................................................................................................................10
Future offer.....................................................................................................................................10
Anticipated outcomes......................................................................................................................11
Opportunities...................................................................................................................................11
Competition.....................................................................................................................................11
PROMOTIONAL PLAN..........................................................................................................................11
Promotion and Advertising Strategy................................................................................................11
Promotional Channels................................................................................................................12
Service Offering Promotions...........................................................................................................12
Relations..........................................................................................................................................12
Direct Marketing.............................................................................................................................12
Potential areas..................................................................................................................................13
Beneficiaries....................................................................................................................................13
Service Offer Description....................................................................................................................13
Offer Costs..................................................................................................................................14
Ownership Costs..........................................................................................................................14
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Operating Costs...........................................................................................................................14
Aims & Objectives of business in Marketing..................................................................................15
Marketing Strategies........................................................................................................................15
MARKET............................................................................................................................................16
Demand and Supply............................................................................................................................16
Existing demand..............................................................................................................................16
Demand of renting house.............................................................................................................16
Start-Up Costs.................................................................................................................................16
Offers Strategy................................................................................................................................17
Projected Profit and Loss.................................................................................................................18
Means of Finance................................................................................................................................18
Cash Flow........................................................................................................................................19
Working capital...............................................................................................................................19
Planned investment outlay...............................................................................................................19
FINANCIAL AND BUDGETARY PLAN.........................................................................................20
Revenue and Operating Cost Projected............................................................................................20
Revenue business ion.......................................................................................................................20
Operating Cost of the business ion..................................................................................................20
Financial business ions....................................................................................................................20
Profit/loss business ion....................................................................................................................20
Cash Flow Projection.......................................................................................................................21
Balance Sheet Projection.................................................................................................................21
Bank finance....................................................................................................................................21
Projected Finance scheme...............................................................................................................21
Essential Facilities...............................................................................................................................22
Schedule of Implementation................................................................................................................22
ORGANIZATION AND MANAGEMENT........................................................................................22
Leadership.......................................................................................................................................22
Organizational Structure..................................................................................................................22
Management Team..........................................................................................................................23
STRUCTURE......................................................................................................................................24
Management....................................................................................................................................25
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Preliminary Description
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1. Introduction
Deqa renting house Service is a small scale enterprise which was incorporated
as a private owned by me, on 2 Aug 2023 and was issued with business
registration number SM/JCCC05/1/8814255/2015. Only I owns the firm. The
firm whose principal business is renting house service, along the region. In an
attempt to commence service activities at Jigjiga, the firm rented an office,
therefore, to keep the opportunity of high market demand for renting house
offer if and only if a finance and other supports will available. Deqa requested
2500000 Birr for the purpose of finishing renting house rooms to establishing of
own business and suggested for the purpose of renting house service.
BUSINESS DESCRIPTION
MARKETING CONSIDERATIONS
The business’s main service is renting house service, which is important for
resident of no own home in the Jigjiga’s, the business’s main objective is to
provide an easily accessible market for renting house users as well as to bring
no homes with this service particularly those in Jigjiga currently has no enough
providers of quality renting house service. The main competitors for renting
house service is so much and, whom is within Jigjiga. I shall therefore be the
supplier of quality renting house service in region as well as provide a very
accessible market service in the same area. The business’s target customers
include the following:
Peoples in Jigjiga
Tempo arrivals
Individuals
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ECONOMIC BENEFITS OF THE BUSINESS
The business has the following economic benefits:
It will initially create three (3) jobs, and the number may increase as the
business equally grows.
The establishment of the service shall be contribute to the growth of
entrepreneurship in the area.
The government shall benefit from the business taxes
Provision of a very important service (renting house) to local community
FINANCIAL ANALYSIS
Debt/Equity ratio
Whereas the business is seeking a finance amounting to ETB 3281420, the
business promoters’ equity contribution is valued at ETB 750260. This
represents a debt/equity ratio of 1 to 2.69, which means that the business
promoters’ contribution is quarter times less the finance requested for. This also
means that the finance amount is 20% secured by cash.
Projected profitability
The projected profit and loss statement, which is based on 80% capacity
utilization, shows that the business gross profit margin is 34.8% and the net
profit margin is 12.7%. This means that for every items 1 of, the business’s
gross profit for the 3rd year is which 4,410,000 the net profit is ETB 707167.0645
both margins are comfortably high and go to show that the business is
financially viable.
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Debt service coverage ratio
The business’s debt service coverage ratio is 1 to 3. This is an acceptable ratio,
which shows that the business shall make timely repayments without resorting
to the further borrowing and shall remain sustainable during and after finance
repayments.
Overall goal
Even supposing there is sufficient people movements for business development,
no enough organized/ business operating reach to enough offer in the area. The
business goal of services to offer with sustainable way to consumer in business
area, region.
Specific Objectives
To increase the keeping quality of above mentioned offer
To improve economic benefit by procuring the renting house offer in
time
Mission Statement
My mission is to raise the best and finest quality offer for the customers.
Business uses only legal vat based methods.
Vision
A vision of mine is to contribute to vision of people working together in
business and responsibly to achieve their social and economic wellbeing
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through organizations they own and control. A picture that vividly represents
what the business can become in the future. Ideally, my business will receive
vision pictures from all of stakeholders and commission a professional
performer to combine the drawings into one picture for the whole organization.
Our Mission
I intend to have the largest different offer. I plan to increase and expand my
offer of different suitable services to challenge the ever-growing demand for
renting house.
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My keys to success
I will follow these principles in order to achieve success in market:
State of art cage framework accommodating quality of offer with
lessened possible hazards.
Diverse network, market chain management, optimum inventory level
and ‘customer is king’ policy.
Regular assess by pharmacist’s workers, researcher and environment.
Business Ownership
The business owned by one person. My name is mentioned on legal
certificates. In future to enhance the size of business it will be a ownership and
no one have share in the business.
SERVICE DESCRIPTIONS
The business provides the following service keeping customers demand, quality
environmental aspect of renting house offer supply.
Becoming the "Best and most modernized renting house offer by online
orders provision.
My renting house Service \business will start in early 2024. With the goal of 20
weeks. Shares will be come approximately different offer of every 12 weeks of
in-period. Here is an example of types of throughout the period:
I have learned that offer these service merrily except holy days. More renting
house.
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Future offer
renting house service have plans to introduce some additional service
offer
Anticipated outcomes
During the next five years the target user’s satisfied in supplied service and
income increased. In other hand my imitation efficiency in all and development
activity enhanced.
Opportunities
The greater huge market and bank finance availability is a prime location
for my business with a historically high demand.
High demand because many number of peoples is exceed the number of
business.
Competition
Competition is not so keen in the markets, however it still exists. The reasons
are;
Business are not branded offer; hence what usually in matters is effective
positioning and timing. Business (service) offer market is not crowded; it’s a
provider’s market.
Most renting house auxiliary offer is through informal channels.
Competition is usually found within local level rather than well-organized
ones.
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PROMOTIONAL PLAN
Promotional Channels
Online Advertising:
Pay per click:
Google Ad Sense:
Google Ad words:
Affiliate Program:
Social Media:
Relations
To getting my renting house Service have the best FR tools to putting it into
practice such as :
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Link PR with advertising
Direct Marketing
These good, well-developed, profitable techniques will have appropriated by
this business .
Customer management,
Customer loyalty,
Relationship marketing,
One-to-one marketing,
Transaction marketing
Potential areas
Somali region is currently leading in renting house is one of the major
subsidiary activities of most of the transport sectors. Despite of no business
factories in the region there is always a demand supply miss match for business.
Beneficiaries
Our target beneficiaries may be individuals/customers from towns, rural, no
homess, tourist and business societies etc.
Opportunities
Threats
More competition
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Rent and employees cost increases
Threat of scarcity of No. of renting house
Offer Costs
I understand that once a type of business control, or customers has been
targeted, the question of how to minimize offer costs must be answered.
Business that is too much for a particular situation will cause renting house
ownership costs to be unnecessarily high over the long run; renting house that is
too small may result in lower in No. of transport or reduced quality.
Ownership Costs
Ownership costs include charges for tax, fee on investment, property taxes,
insurance and housing. These costs increase in direct proportion to transport
investment and size.
Operating Costs
Operating costs include wedges. Operating costs per numbers change very little
as vehicles size is increased or decreased. Using larger vehicles consumes more
fuel, but this is essentially offset by the fact that more numbers are covered per
hour. Much the same is true of technology use costs. Thus, operating costs are
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of minor importance when deciding what size renting house is best suited to a
certain business operation.
Significantly, enough to more than offset the higher fixed costs. However, as
renting house size continues to increase, the timeliness cost savings diminish,
and eventually total costs begin to rise. One objective of renting house selection,
then, is to select renting house in the size range where total renting house costs
are lowest.
Marketing Strategies
My renting house will began in the residential area then after one month of this
plan expansion intends to the expansion to different sub city part of Jigjiga, this
program will enable the business to introduce quality offer and dream into the
target areas under more favorable market conditions.
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These offer decided to provide as per the marketed requirements and it can be
varied depending upon market situation.
MARKET
Existing demand
Jigjiga does not have enough of renting house. Over the last four Month,
particularly since 2015, the rent of various types of house has shown a definite
increased trend. Reasons is, namely, increased population in the city.
Start-Up Costs
SR.NO summary of Operational Cost/Working Capita
1 Raw Material
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1.1 Direct cost
2 Administrative costs
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Offers Strategy
I have planned for the upcoming future to the following offer in next five years.
In order to meet these goals, I will continue to rely on advertising fliers, our
online presence and most importantly word of mouth.
Annual Offers Forecast
1st year 2nd year 3rd year 4th year 5th year
Sale of Bed Room (15 single 4,500 4,500 4,500 4,500 4,500
bed ) for a year
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Means of Finance
Particulars Amount in Birr
Promoters contribution 1300000
Short term finance/lease 5200000
Total 6500000
Cash Flow
The statement total of cash flow shows the incoming and outgoing
cash of this business:
Working capital
Working capital is the most crucial input for viability of any business and
service marketing unit. Nowadays, banks are free to finance working capital
based on actual need of the borrower. A provision of adequate working capital
needs to be considered by the financing banks. Oromia Cooperative bank
provides in kind finance/lease/Ijara.
The required investment of Birr 6500000 for initial capital investment is supposed
to be financed by finance providers and business owner own equity. The bank
finance will be 1300000 (80%) and that the remaining of 5200000 (20%) is
financed with business own equity for meeting the renting house business
establishment in-kind.
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Planned investment outlay
The major investment cost of the business is Finishing renting house rooms
finishing renting house rooms .
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at my start up stage and throughout its life. The detail income/loss statement
business ion is as shown in the table below.
Bank finance
I believe that it is compulsory to take bank lease financial according Islamic
way to avail various subsidy schemes of government therefore, business is
desirous of availing financial support should adhere to the means of investment
i.e. the quantum of finance and margin prescribed according to rule and
regulation of financing institute scheme.
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Essential Facilities
I. Equipment’s and all transport will be stand by on the park under the
shed
II. Store for row food items
III. Shade area for vehicles
Schedule of Implementation
Normally, it will takes about 15 days to 2 Months period for obtaining finance,
approval of plans, finalizing the suppliers invoice and various equipment’s and
correct of all systems. Hence, during 1st year of business, only one month of
procurement can be assumed. Proper planning needs to be done to take up
various activities without any break. The activity wise schedule of
implementation is to be given.
Leadership
I will provide the leadership and inspiration to motivate the employees towards
the measurable objectives of the organization. The confidence exhibited by me,
their openness in listening to and flexibility in implementing employees' ideas
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will provide the organizational leadership required to make the business a
success.
Organizational Structure
Deqa renting house will be wholly owned and operated by business owner. I
will perform all office and accounting functions such as calculating the initial
costs, renting house costs and planting times. Business will hire one apprentice
business for each additional acre that is purchased. Over time, I have plan to
hire -time delivery drivers as well as bookkeeper.
Management Team
Ahmed Deqa will actively manage the business management duties will include
the creation of a detailed offer of include renting house. Mr. Deqa will also be
responsible for assign the accountant for preparing detailed accounting records
for the tax accountant.
Mr. Deqa will also actively participate in managing the service during the busy
period /Month. All of us will work to achieve the business and supplement
revenue.
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STRUCTURE
Owner
G.Manager
Saler
Cashier
Guard
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Management
H.R:- Requirement, allocation and Salary
I will employ a team of highly skilled technicians and experienced management
professionals to establish offer at business. Also employed are experts in R & D
and support systems for the and management, including etc. extra supports are
also made available see the table1 and 2
Table 1 Personnel
No particulars Address Education Overall work
background experience
1. General Manager Jigjiga- Degree/ 5 years
kebele Diploma
2. Other positions Jigjiga - - -
Will be announce
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Fund allocation and source of finance
Description
Supply and plaster work of gypsum 560000 560000 112000 448000 560000
cost
Supply and install of ceramic cost 1279000 1,279,000 255800 1023200 1279000
Supply and painting it’s all work cost 1262300 1262300 252460 1009840 1262300
Supply and install doors and windows 300000 300000 60000 240000 300000
cost
Supply and install all electrical works 150000 150000 30000 120000 150000
cost
Outer floor cementing and install 200000 200000 40000 160000 200000
terrazzo work cost
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Revenue Projection
Description Year
27
Operating cost projection
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Total investment costs
Description/Year YEAR
0 1 2 3 4 5
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Projected Income Statement('') In ETB
Description Year
2,023 2,024 2,025 2,026 2,027
Gross Revenue 3,602,250 3,782,363 3,971,481 4,170,055 4,378,557
Less: Operating cos 1,290,879 1034549.75 1100172.24 1151477.63 1226717.662
Income before Principal & 2311370.63 2747812.75 2871308.39 3018577.02 3151839.727
profit share &Depr
Less :Principal & profit 1638000 1449630 1282922.55 1135386.46 1004817.014
share
Income before 673370.625 1298182.75 1588385.84 1883190.57 2147022.713
Depreciation
Less :Depr. 258190 314742 173896.8 108824.24 195249.392
Profit befor tax 415180.625 983440.75 1414489.04 1774366.33 1951773.321
Less: Income Tax (35%) 495071.163 621028.215 683120.6623
Net Profit 415180.625 983440.75 919417.874 1153338.11 1268652.659
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Projected Cash Flow Statement In ETB
Description Year
0 1 2 3 4
Cash Inflow
Owners Equity 1056640
Bank Loan 4226560
Net Profit 527126.225 1082512.61 976408.96 1203775.223
Depreciation 3060683.241 2571682.3 2168167.97 1834274.297
Total Cash Inflows 5283200 3587809.466 3654194.9 3144576.93 3038049.521
Cash outflows
Investment on bus 5200000
Working Capital 0
Increase in W.Capital 0 760677.75 12848.4781 13490.90203
Pre prod.expediture 0
Replacement 0 0 0 0
Loan Repayment 1526054.4 1350558.14 1195243.96 1057790.902
Working Loan Repayment
Pre-operation cost
Withdrawal 0 0 0 0
Total Cash Outflows 5200000 1526054.4 2111235.89 1208092.44 1071281.804
Net Cash Flow 83200 2061755.066 1542959.01 1936484.5 1966767.716
Cumulative Cash Bal. 0 2061755.066 3604714.08 5541198.57 7507966.287
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Balance Sheet Projection In ETB
Description Year
0 1 2 3 4
Asset
Current Asset
Cash 1837863.866 3182679.16 4974493.98 6813229
Inventery 3782362.5 3,782,363 3971480.63 4170054.66 4378557
Total current Assets 3782362.5 5620226.366 7154159.79 9144548.64 1119178
Fixed Assets
Vehicle 5733200 5733200 5733200 5733200 57332
Total Fixed Assets 5733200 5733200 5733200 5733200 57332
Less Depreciation 258190 258190 314742 173896.8 108824
Net Fixed Asset 5475010 5475010 5418458 5559303.2 5624375
Total Assets 9257372.5 11095236.37 12572617.8 14703851.8 1681616
Liabilities &Capitals
Liabilities
DBE Loan 1638000 1638000 1449630 1282922.55 1135386
Sub Total 1638000 1638000 1449630 1282922.55 1135386
Capital
Owner Equity 1300000 1300000 1300000 1300000 13000
Retained Earnings 415180.625 415180.625 983440.75 919417.874 1153338
Sub Total 1715180.63 1715180.625 2283440.75 2219417.87 2453338
Total Liabilities & Capitals 3353180.63 3353180.625 3733070.75 3502340.42 3588724
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Cash Flow Projection for Discounting
YEAR
0 1 2 3 4
Salvage valu 0 0 0 0
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Assumption Employed in the Projected Economic Analysis
Pre-Production Cost
Plant Erection
34
Expenditure for sale of shares
Total 161,965
Operating Costs
Fuel, Lubricants
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Light Vehicles and Generator 309 80 148320
Total cost 148320
Lubricants Cost = 10% of fuel cost
Repair and
Maintenance
Items Original Rate Repair
Value and
Maintenance
cost
Building ( only Finishing 4,833,200 0.02 96664
costs )
Furniture and comp 150,000 0.02 3000
Total 4,983,200 99664
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per year(Birr 550x10x2)
Total 82,600
Total…………………Birr 350475
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