EXERCISE – SWOT ANALYSIS

Strengths, Weakneses, Opportunities and

Threats (SWOT).

MODULE -ONL-INGLÉS DE ESPECIALIDAD

Teacher:.
Race: Business Administration Engineer
Students
Delivery date:
Index

Introduction.........................................................................................................................3
Development........................................................................................................................4
Highly Brill Leisure Center has hired you to help them with their marketing
decision making..................................................................................................................4
Conclusion...........................................................................................................................6

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Introduction

SWOT analysis is a useful management tool that allows you to assess an organization's
current position in the market, understand industry trends, and strategize for the future.
It makes it easier to define strategies to maximize strengths and minimize weaknesses,
as well as taking advantage of opportunities and facing threats that have been identified
in the analysis.
It is done in the form of a matrix, this is divided into four, in internal analysis those that
are classified into internal forces, we find the strengths and weaknesses that the
company has. Strengths are the strengths, what they do well and that they can take
advantage of to shine in the market, they will tell us the skills that the company has that
make it different from its competitors, On the contrary, weaknesses will show us the
factors that make us in an unfavorable position compared to our competitors.
In external analysis we find external forces, they are divided into opportunities and
threats. In opportunities we find the possibilities that we must take into account the
possible future. In other words, the new markets in which the organization has a place,
and the threats allow us to warn about the factors that can endanger the survival of the
company, emphasis must be placed on the sector and competition.
The objective of this analysis is that the company, based on the information it obtains
about its situation, can make the decisions or organizational changes that best adapt to
the demands of the market and the economic environment.
Below we will analyze the SWOT of the company Highly Brill Leisure Center.

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Development
Highly Brill Leisure Center has hired you to help them with their marketing decision
making.
Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following
issues:

1.- SWOT MATRIX

Considering the 14 points.

SWOT MATRIX

Internal analysis

Strengths Weaknesses

 (10) Press releases have just been  (2) There is a competition standard
issued to confirm that Highly Brill swimming pool; although it has no
Leisure Center is the first center in wave machines or whirlpool
the area to be awarded quality equipment as do competing local
assurance standard BS EN ISO facilities.

9002.
 (4) It is one of the oldest centers in

 (13) Highly Brill Leisure Center has the area and needs some cosmetic

received a grant to fit special attention.

ramps and changing rooms to

accommodate the local disabled.
 (14) It is widely acknowledged that
Highly Brill has the best-trained
and most respected staff of all of
the centers in the locality.
 (11) A private joke between staff
states that if you want a day-off
from work that you should order a
curry from the Center’s canteen,
which has never made a profit.

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 EXTERNAL ANALYSIS

Opportunities Threats

 (1) The Center is located within a  (6) There has been a substantial
two-minute walk of the main bus decrease in the birth rate over the
station, and is a fifteen-minute ride last ten years.
away from the local railway station.
 (8) After a heated argument with
 (3) It is located next to one of the the manager of a competing
largest shopping centers in Britain. leisure center, the leader of a
respected local scuba club is
 (5) Due to an increase in looking for a new venue.
disposable income over the last six
years, local residents have more  (9) The local authority is
money to spend on leisure considering privatizing all local
activities. leisure centers by the year 2000.

 (7) In general people are living

longer and there are more local
residents aged over fifty-five now
than ever before.

 (12) The Center has been offered

the latest sporting craze.

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Conclusion

With the analysis obtained we can indicate that the company Highly Brill Leisure Center
is the first center in the area to receive the ISO 9002 Quality Standard, it will allow it to
improve its processes, optimize its efficiency, maintain high quality standards, which will
translate into greater customer satisfaction, by having this type of standard the company
will be more attractive to customers and improve its competitive position in the market.
It is recommended to the company to implement wave machines, whirlpool equipment
in order to be more attractive to its customers and not lose potential customers who
require to use the facilities, it is also necessary to make improvements to the façade of
the shopping center without losing the architecture, A study must be carried out and
information must be collected from the canteen of the leisure center to detect the
shortcomings, when finding the weaknesses, improvements can be implemented so that
it is profitable for the company and attractive for the collaborators.
The company must expand its segmentation in order to reach people over 55 years of
age, it must promote and generate alliances with the companies that are in the
shopping center in order to expand its customer portfolio and make it more profitable
and position itself in the market.
With good management, strategies can be established, through planning, organization,
direction, control and the efforts of the collaborators, the objectives and goals of the
Highly Brill Leisure Center company can be achieved.