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273 THE SAGE H A N D 8 0 0 K OF PUBLIC A D M I N I S T R A T I O N

(eds), Can the Government Govem? W a s h i n g t o n , D i s a b l e m e n t P e n s i ó n A d m i n i s t r a t i o n ' , Scandinavian


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ofPublic Administraron Research and Theory, 1 0 ( 2 ) : Calista (eds), Implementation and the Policy Process.

i 263-2S8.
O ' T o o l e , L a u r e n c e J., Jr a n d MonTjoy, R o b e r t S. ( 1 9 8 4 )
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Winter, Ssren (1999) ' N e w Dlrectlonsfor Implementation
R e s e a r c h ' , Policy Currents - Newsletter of the Public
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'•'•ÍPÍSi1
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W a s h i n g t o n , DC: G e o r g e t o w n University P r e s s . Regulatory and Social Policies. P a p e r p r e s e n t e d a i
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S a b a t i e r , Paul A. ( 1 9 8 6 ) ' T o p - D o w n a n d B o t t o m - U p DC, 6 - 8 N o v e m b e r . D a n i s h N a t i o n a l I n s t i t u t e of
A p p r o a c h e s to I m p l e m e n t a t i o n R e s e a r c h : A Critica! Social R e s e a r c h , C o p e n h a g e n .
A n a l y s i s a n d S u g g e s t e d S y n t h e s i s ' , . Journal of Public W i n t e r , S s r e n C. ( 2 0 0 5 ) Effects of Casework: The
Policy, 6(1): 2 1 - 4 8 . Relation between Implementation and Social Effects INTRQDUCTIQN carries forward into policy implementa-
S a b a t i e r , P a u l A. a n d J e n k i n s - S m i t h , K a n k C. (eds) in Danish Integration Policy. P a p e r p r e s e n t e d a t t h e tion (see B a r d a c h , 1977; B r o d k i n , 1990;
( 1 9 9 3 ) Policy Change and Learning: An Advocacy 2 0 0 5 R e s e a r c h C o n f e r e n c e of t h e A s s o c i a t i o n f o r P u b l i c policies set f o r t h c o u r s e s of action f o r N a k a m u r a a n d S m a l l w o o d . 1980).
Coalltion Approach. B o u l d e r , CO: W e s t v i e w Public Policy a n d M a n a g e m e n t , W a s h i n g t o n , DC, A p r i m a r y i s s u e of r e l e v a n c e to p u b l i c
a d d r e s s i n g p r o b l e m s or f o r p r o v i d i n g g o o d s
Press. 3 - 6 November.
and services to s e g m e n t s of society. P o l i c i e s a d m i n i s t r a t i o n is understanding how the
S c h r a m , S a n f o r d F., Soss, J o e , F o r d i n g , R i c h a r d C., a n d W i n t e r , S s r e n C. a n d B a v i s k a r , S i d d h a r t h a ( 2 0 1 0 )
c o m e in a variety of f o n n s that i n c l u d e legis- i m p l e m e n t a t i o n of a policy is s h a p e d b o t h by
H o u s e r , Linda ( 2 0 0 9 ) ' D e c i d i n g t o Discipline: R a c e , Street-Level Sureaucacy and Performance: A Cross-
lación. executive orders, rules, or other offi- the design of the p o l i c y and the f o r c e s that
C h o l e e , a n d P u n l s h m e n t a t t h e F r o n t l i n e s of W e l f a r e Policy Analysis. P a p e r p r e s e n t e d a t t h e 2 0 1 0 m e e t -
R e f o r m ' , American Socological Review 7 4 ( 3 ) : cial acts. T h e s e authorities d o m o r e than i n f l u e n c e the w a y the policy is c a n i e d out.
ing of t h e M i d w e s t Political S c i e n c e A s s o c i a t i o n ,
398-422. C h i c a g o , IL, 2 2 - 2 5 April. simply a n n o u n c e a c o u r s e of action. Policies T h e m a i n a r g u m e n t of this c h a p t e r is that
Tyler, T o m R. ( 2 0 0 6 ) Why People Obey the Law. W i n t e r , S e r e n C. a n d M a y , P e t e r J. ( 2 0 0 1 ) ' M o t l v a t i o n s typically c o n t a i n a set of i n t e n t i o n s o r goals, policy d e s i g n s p r o v i d e both the b l u e p r i n t
P r i n c e t o n , NJ: P r i n c e t o n University P r e s s . for Compliance with Envlronmental Reguiations', a m i x of í n s t r u m e n t s o r m e a n s f o r a c c o m - f o r c a i r y i n g out p o l i c i e s and the f o c i f o r
W e a t h e r a l l , C. D. a n d M a r k w a r d t , K.S. ( 2 0 1 0 ) Journal of Policy Analysis and Management, 2 0 ( 4 ) : p l i s h i n g the intentions. a d e s i g n a t i o n of g o v - e f f o r t s to s h o r e u p o r u n d e r m i n e policy
Caseworker Behavior and Clients' Employability. 675-698. e r n m e n t a l and n o n - g o v e n i m e n t a l e n t i t i e s implementation.
C o p e n h a g e n : SFl - D a n i s h N a t i o n a l C e r n e r for W i n t e r , S s r e n C. a n d M a y , P e t e r j. ( 2 0 0 2 ) ' I n f o r m a t i o n , c h a r g e d with c a r r y i n g out the intentions, and Relatively lirtle is k n o w n b e y o n d b r o a d
Social R e s e a r c h W o r k i n g P a p e r Seríes 0 4 . I n t e r e s t s , a n d E n v i r o n m e n t a l R e g u l a t i o n ' , Journal of generalities about w h a t constitutes well-
an allocatíon of r e s o u r c e s f o r the requisite
W i l l i a m s , W a l t a n d E l m o r e , Richard F. ( e d s ) ( 1 9 7 6 ) Comparative Policy Analysis, 4(2): 1 1 5 - 1 4 2 .
tasks. I n short. these s p e c i f y a policy d e s i g n d e s i g n e d policies. T h i s p r e s e n t s c h a l l e n g e s
Social Program Implementation, N e w York: W i n t e r , S e r e n C. a n d N i e l s e n , V i b e k e L e h m a n n ( 2 0 0 8 )
for accomplishing a public purpose. f o r those w h o s e e k a better u n d e r s t a n d i n g of
A c a d e m i c Press. Implementering afpolitik. C o p e n h a g e n : A c a d é m i c a .
C h o i c e s that are m a d e a b o u t the relevant the r e l a t i o n s h i p s b e t w e e n policy d e s i g n a n d
W i n t e r , S s r e n ( 1 9 8 6 a ) ' S t u c y i n g t h e I m p l e m e n t a t i o n of W i n t e r , S a r e n C., D i n e s e n , P e t e r T „ a n d M a y , P e t e r J.
Top-Down Policies from the Bottom-Up: ( 2 C 0 3 a ) Implementation Regimes and Street-Level policy i n s t r u m e n t s . the entities that c a r r y out i m p l e m e n t a t i o n . Various strands of literacure
I m p l e m e n t a t i o n of D a n i s h Y o u t h E m p l o y m e n t Policy', Bureaucrats: Employment Service Delivery in the policy, the available r e s o u r c e s , and the in p u b l i c a d m i n i s t r a t i o n and political science
in Ray C. Rist (ed.), Finding Work: Cross National Denmark. SFl W o r k i n g P a p e r Serles 12. actions to b e t a k e n establish a b l u e p r i n t f o r address aspeets of these c h a l l e n g e s . One
Perspeetives on Employment and Training. N e w W i n t e r , S s r e n C., S k o u , M e t t e H „ a n d B e e r , F r e d e r i k k e policy i m p l e m e n t a d o n . T h a t p a t h is f u r t h e r strand considere the a s s u m p t i o n s a n d valúes
York: T h e F a l m e r Press, p p . 1 0 9 - 1 3 8 . ( 2 0 0 8 b ) Eñective Management for National or Local signaled by the l a b e l i n g of t h e policy, the that enter into policy design (see B o b r o w
Winter, Ssren (1986b) 'How Policy-Making Affects Policy Objectives? Implementing Welfare Sanction l a n g u a g e u s e d to c o m m u n i c a t e p o l i c y goals, and D r y z e k . 19S7; I n g r a h a m , 1987; L i n d e r
I m p l e m e n t a t i o n : T h e D e c e n t r a l i z a t i o n of t h e D a n i s h Policy in Denmark. SFl W o r k i n g P a p e r S e r i e s 1 4 . and m o n i t o r i n g by p o ü t i c i a n s a f t e r policy and Peters, 1984). A s e c o n d strand c a t a l o g s
e n a e t m e n t . B e c a u s e of these actions, the policy i n s t r u m e n t s that m a k e up the e l e m e n t s
n e x u s b e t w e e n politics and- policy m a k i n g of p o l i c i e s (see H o o d , 1983; M c D o n n e l l
280 THE SAGE H A N D 8 0 0 K OF PUBUC A D M I N I S T R A R O N POLICY DESIGN A N O I M P L E M E N T A T I O N 281

and Elmore, 1987; Salamon, 1989, 2002; Less sectled, howevcr. are the ways in which A different perspective is offered by those recently labeled 'dispersad collaborative
Schneider and Ingram, 1990). A third strand different policy designs either hinder or who argüe that the appropriate crafting of authority' (Moynihan et al., 2011). The chal-
coasiders che way in which policies structure facilítate implementation. An extensive set policies can overcome implementation diffi- lenges of successful implementation for such
implementation and send signáis about of case studies of implementation shortfalls culties attributable to vague goals and com- policies are well illustrated by Kathryn
desired courses of action (see Elmore, 1987; suggest that problems arise from inadequate plex implementation structures (see Elmore, McDermott's study of education reform in
Goggin et al., 1990; Smith and Ingram, specification of desired actions and from 1987; Goggin et al.. 1990; May. 1993; Scoker, Massachusetts in which she found that
2002). A fourth strand considers how choices failure to include features that overcome 1991). According to this viewpoint. imple- 'pooriy thought-out incentive structures,
about policy targets and instruments shape basic conflicts among tliose cairying out mentation prospects are enhanced through lack of capacity, and lack'of trust impeded
the reactions to the policies and tbeir policies. Building upon these case studies, an tbiee sets of policy provisions. One set are implementation' (2006: 45).
eventual durability (see Patashnik. 2008; influential body of theorizing and research those provisions that build the capacity of Some research suggests the implementa-
Schneider and Ingram. 1997). (see Mazmanian and Sabatier, 1983; Van intermediarles to carry out requisite actions. tion conflicts that arise from shared govern-
This chapter draws from these strands of Meter and Van Hom, 1975) points to the Capacity-building instruments include fund- ance and dispersed collaborative authority
literature in discussing the interplay of policy ways that implementation is limited by key iog, education and training, and technical can be ameliorated as part of policy designs.
design and implementation. The fírst part attributes of policies (i.e.. lack of goal claiity assistanoe. A second seí are policy provisions Goggin et a]. (1990) fiad, in what they
of tbe chapter addresses the ways that policy and inconsistency in goals), complex chains that foster increased commitment of interme- labelas the 'communication model' of imple-
designs shape the course of policy imple- of implementing actioos and indirect control diarles to the basic policy goals. Commitmepc- mentation, that differences in state-level
mentation. The second part of the chapter (i.e., múltiple actors, decisión points, and building instruments include publicity implementation of federal programs can
considers how this relates to different politi- levels of action). and by other non-statutory about policy goals. authorizaáon for citizen be explained by variation in the clarity and
cal environments. The third part of the chap- factors (i.e., problem intractability, unsup- suits against inadequate implementation. consistency in the communication of policy
ter addresses choices for policy design along portive political environments). sanctions for failing to act, cost-sharing intent. Stoker (1991) describes successful
witfr unresolved issues. The message of these s&dies is cot par- requirements, and incentives to carry out implementation by states and localiti.es of
ticularly optimistic about implementation programs. A third set are policy provisions reforms of the federal National School Lunch
prospects given that most policies lack goal that help to signal desired courses of action. Program that he attributes to the programs
clarity and have complex implementation These include oversight mechanisms and establishment of incentives for cióse cooper-
1NFLUENCE OF POLICY DESIGN structures. The basic prescription for enhanc- publicity about successful implementation ation among different ímplementers.
ON IMPLEMENTATION ing implementation from this line of research practices. These mechanisms entail wbat Other research has highüghted the mobili-
is a cali for 'statutory coherence' that is Howlett (2000) labels procedural policy zation of stakeholders in support of common
The crafting of policies typically entails a brought about by clear goals and' simple instruments aimed at intermediaries, rather goals as a way of addressing dispersed col-
long process of analysis of problems and implementation structures (see Mazmanian than substantive provisions aimed at the laborative authority and diffuse goals (see
options, give-and-take over politically accept- and Sabatier, 1981, 1983). This prescription targets of policy. Chisholm. 1989: 29-33; O'Toole, 2003).
able courses of action, and an authoritative fails to recognize the political realities The thomy problems of intergovemmental One set of notable examples of use of such
decisión to enact a policy. In oae of the that account for policies with múltiple goals, implementation were highüghted in fiist- mobilization in addressing diffuse problems
earlier writings on this topic, John Dryzek vague language, and complex implementa- generation ca?e studies of implementation consists of a range of programs and policies
defines policy design as 'the process of tion structures. The stated goals or intent of failures (see Derthick, 1972; Presssman and that employ public information campaigns.
mvenóng. developing and fine-tuning a policies, as found in preambles to statutes, Wildavsky, 1973). Those problems are all the Janet Weiss (2002) discusses the use of this
course of action with the amelioration of are often so vague as to provide Iáttle more evident for poiieies that address diffuse tool for information previsión about hartos
some problem [in mind]' (1983: 346). The basis for guiding actions. As noted by problems - dealing with inmigración. pro- and ways to address them (e.g., Smokey Bear
design perspective in particular calis atten- Schneider and Ingram (1997: 82-84), viding health care, refonning education. campaign and wildfires, information about
tion to matching content of a given policy to policy goals can be framed broadly or strengthening emergeney management, and environmentally responsible recycling) or in
the political context in wbich the policy is nanrowly, be opaque, or may be largely sym- so on - that requixe actions at múltiple levels establishing processes of information collec-
formulated and implemented (see Linder bolic or hortatory (see also Stone. 1997: 37). of govemment as well as by public and prí- úon and dissemination that in turn seek to
andPeters, 1984,1989; May, 1991; Schneider Eugene Bardach suggests this leaves vate sector entiti.es. Because many policies lessen harms (e.g., food and cigarette labeling).
and Ingram, 1997). room for renegociados of goals during imple- establish overJappiag authorities andrespon-
mentation by diverse partners in one of sibilities for implementation, shared govern-
several directions: 'trimming them back, ance is the norm rather thah the exception. Policy instruments and
distorting or preventing them, or even adding Added to this mix is the increased extensive policy design
Different design contentions involvement of non-governmental actors
to them in a manner that eventually leads
It is undisputed that policies signal desired to an unsupportable political burden" in policy implementation, leading to what The research findings that suggest key fea-
courses of action and suucture implementation. (1977: 85). public management scholars have more tures of policy designs can be altered to
3ii
282 THE SAGE H A N D 8 0 0 K OF PUBLIC A D M I N I S T R A R O N POLICY DESIGN A N D I M P L E M E N T A T I O N 283

enhance implementation leads to considera- intended to produce compliance, induce- combinadores of instruments. Gunningham and implementation. Drawing from the discus-
tion of the components of public policies. ments as conditional transfers of money for Grabosky (1998) suggested different instru- sion of May (1991). a continuum of political
One of the conceptual sbifts in implementa- provision of specified services, capacity- ment mixes for achieving 'smart regulation' environments can be depicted. with one
tion research from the 1970s to the 1990s is building tools that invest in development of that refleets the contingent nature of different extreme labeled 'policies with publics' and
a shift from the study of policies and pro- future services. and system-changing tools policy instruments. Michael Howlett (2009) the other extreme labeled 'policies without
grams to a study of different policy instru- that transfer authority in order to alter service has developed this kind of reasoning further publics'. The notion of a continuum is useful
ments or tools that are pan of policies and delivery. Schneider and Ingram (1990) pro- in suggesting how different governance in making the point that the differences are
programs. With this, scholarly attention vide a related analytic distinction among modes and policy logics lead to the identiñ- more matters of the degree.of development of
shifeed from addressing the content of a authority tools that prescribe desired behav- cation of different mixes of policy tools. the relevant publics and related policy sub-
policy as a whole to understanding the work- iors, inducements and sanctions that alter In short. the literature about policy instru- systems than of their existence or total
ings and politics of the components of the calculated behaviors, capacity-building tools ments has moved from cataloging and con- absence. For 'policies with publics' there are
policy. These components are variously chat enhance abilities, and hortatory tools sidering different instruments to addressing well-developed coalitions of interest groups
labeled as policy instruments or as policy that are used to cajole action. the interplay of different combinations of surrounding particular issues. For 'policies
tools. The basic notion is that any given The strength of the üterature about policy instruments. Despite these developments, the without publics' there is limited development
policy incorporates a variety of means or tools is development of an understanding of literature still falls short in suggesting insights of interest groups, usually restricted to
tools for accomplishing objectives that how each tool works. the key featuies and about tradeoffs when choosing different technical and scientific communities.
include maudaces, incentives (e.g., granes, variants of each tool. and the strengths and mixes of instruments. This is because the
loans, tax expendí tures), penalües (e.g.. sanc- weakness of each tool. In developing this valué of a particular combination of instru- Policies with publics
tions, fines), and information provision. understanding, the literature has taken a ments is shaped as much by the political The dominant characterization of political
Although this change in focus from the somewhat technocratic perspective that is context in which they are employed as by the environments for countries with democratic
study of policy content as a whole to the fairly devoid of consideración of the linkages iaherent features of the instruments. syseems is chat of policies with publics.
study of policy instruments provides a among problems, tools, and outeomes. Guy According to this depiction. policy options
stronger analytic basis for unpacking poli- Peters argües 'the contingent relationship are fashioned and choices are made in
cies. there is little agreement about the rele- argued to exist between problems and instru- policy worlds composed of múltiple publics
vant components of policies. Over a dozen ments is crucial to the enterprise of policy POLITICAL E N V I R O N M E N T S with competing interests and differencial
different typologies of policy instruments design' (2005: 351). In other words. the AFFECT1NG DESIGN A N D resources, In forming loosely connected.
have been devised that vary in terms of theix problem context needs to be considered in IMPLEMENTATION sometimes highly fragmented advocacy coa-
ievei of specifcation and their scope (for che selección of toois. Anne Schneider and litions (see Sabatier and Jentíns-Smich,
overviews see Salamon, 1989, 2002; Vedung.
1998). While there is conceptual agreement
Helen Ingram argüe chat the political context
m Viewing implementation as policy politics 1993) the publics engage in a series of strace-

that policy instruments are the building


is paramount in situating 'the concept of
policy design within a causal model that m alters how one thinks about policy design
and implementation. Rather than treating
gic inCeractions, often over a period of years,
in attempting to domínate the processes of
blocks of policies. there is little agreement emphasizes the political processes through design as a technocratic activity of finding political problem definition. policy forma-
about the basic instruments. The more spe- which designs are created as well as the the best design subject to certain political ción, and implementation. ünderlying'these
cific and comprehensive categorizatíons translating processes through which the constraints, the political perspective views interactions are differing causal beliefs and
identify 10 to 15 instruments. For example, effeets of democracy are realized' (1997: policy design as an art aimed at channeling belief syseems (see Stone. 1989). The ability
one commonly cited compilaüon (Salamon. 72-73). From this perspective the selection energies of disparate implementers to foster to arrive at a stable consensus over problems
2002) addresses the foüowing 14 tools: direct of tools for a policy design is in part a reac- agreement in working toward similar goals or appropriate actions is undennined by
government provision. governmental corpo- ción to the pow?r and social construction of and at mobiüzing constituencies in support the existence of strongly held, opposing
rations and sponsored enterprises. economic the relevant target groups (1997: 102-140). of the policy. The latter is one key factor core beliefs by relevant publics and those
regulation, social regulation. govemment The choice of tools, in rurn, sends signáis to in affecting the durability of policies. Lee political actors they influence. In such
insurance, public infonnation, charges and target groups about their worth and rein- us consider different aspeets of the policy instances. policy making takes place at the
specíal taxes. contracting, purchase-of- forces the stereotypes that led to the tool politics of implementation. margins of solutions, and problems persist
service contracting, granes, loans and loan selection in the first place (1997: 140-145). for many years.
guarantees, tax expenditures, vouchers. and FoDowing from these lines of reasoning, The implementation challenges for poli-
tort liability. the more recent literature about policy tools cies with publics stem from the fact that rel-
Implementation environments
Other taxonomies of policy instruments has considered how different tools can be evant intermediarles and target groups wbo
are more parsimonious in their classificaüon
and policy design
combined co form distinct policy strategies. were active publics in defining the problem
of instruments. Elmore (1987) draws a dis- Richard Elmore (1987) was one of the first to It is useful to depict differing political' and shaping policy solutions also attempt to
tinction among mandates as rules that are characterize the policy rationales for different environments that affect policy design and influence implementation. In some settings,

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284 THE SAGE H A N D B O O K OF PUBLIC A D M I N I S T R A T I O N
POLICY DESIGN A N D I M P L E M E N T A T I O N 285

as discussed by Winter (1990) regarding of the continuum of policy publics for which Mobüization of publics is appropriate when see also Schneider and Ingram. 1997) sug-
policy implementation in Scandinavia. stable policy options are fasbioned and choices such participation of relevant stakeholders is gest that the selección of tools can have
relationships among publics are helpful for made in whac appears to be an apolitical necessary for successful policy implemen- a profound effect upon target groups by
policy legitimization and implementation. environment. Publics suirounding the issue tation, as might be the case for protecáng sending messages about their valué to others
In the American settmg, as discussed by are neither extensive ñor a source of major endangered species, for increasing awareness and by shaping opportunities for partici-
Baumgartner and Jones (1993). existing ways conflict. Issue networks or policy communi- of civil rights, or for engaging the prívate pation and involvement in collective deci-
of doing business and exisüng policy monop- ties are only weakly developed. Belief sys- sector in the upgrading of infrastructure. sión making. They argüe' that these effects
olies become potentially powerful drags for tems concerning problems and solutions are The provisión of infonnatioa can be an reverberate over time in shaping the ability
policy change and implementation, tentativa and dominated by technocratic important tool for mobilizing attention (see and willingness of different groups to
As long as the coalitions in support of expert opinions. Relevant policy discussions Weiss. 2002). endorse or work to undermine the imple-
business as usual are stable, fundamental take place in the backwaters of political insti- mentation of a given policy. Schneider
changes are difScult to achieve, Similarly, in tutions. These include issues for which there and Ingram (1997) underscore that because
a given arena, policy instruments for new is little incentive for organized interests to groups differ in their power and resources,
policies will differ little from those of the evolve in pursuit of a policy, This typically Implementation and policy
durabiííty such policy feedback is biased toward
existing policy. Mandates get added to exist- arises for public goods (or, conversely public more powerful groups that were previously
ing mandates. Regulations get piled on bads), as illustrated by dilemmas of acbiev- Policies take form and are adapted to chang- advantaged in the original design of a
existing regulations. Grant-in-aid programs ing déficit reduction. maintaining biological ing circumstances as different forces shape policy.
proliferate in areas wheie they already exist. diversity, addressing global environmental their implementation. These include the Also relevant is the power of the ideas that
As a consequence, it is not surprising that problems, addressing terrorism, or dealing interests that are mobilized in support are the heart a given policy design - what
'system changing' policy designs entailing with potencial catastrophic disasters like of strong implementation or that seek to Howlett (2009; 79-SO) refers to as the logic
new allocations of authority (McDonnell major earthquakes. undermine policy implementation. Much of a policy regime. Ideas about 'pollution
and Elmore, 19S7) or 'roundabout methods' The situación for policies without publics depends on the relative political power of abatement" for environmental pollution, 'zero
(Majone, 1989) entailing institucional rede- might appear to be beneficial for imple- these grciups, their perceptions of benefits tolerance' for illegal drug use, 'personal
sign are infrequenüy used instruments for mentadon. The lack of publics provides a and burdens. and their resources, A newer responsibility' for welfare reform, and 'home-
policy design. greater degree of implementation autonomy line of research considers how these forces land security' for addressing the threat of
The policy design prescriptions for poli- than is the case for policies with publics. and the broader political environment terrorism provide a shared purpose and
cies with publics emphasize structuring of Under such circumstances, policy implemen- affects the durability of policy reforms (see common logic for policy design and imple-
relationships and coordiaating behavior tation is not likely to be actively thwarred Patashnik, 2008) and of policy regimes (see mentación. Greater agreement about core
among the relevant publics that comprise by intermediaries or target groups. However. Jocfaim and May, 2010). ideas that and the logic for them ease imple-
intermediaries and target groups. The trick is the relative absence of publics creates Such durability depends in part on the mentation and enhance policy durability.
finding a political and goveroance logic that unique implementation challenges, Target degree to which a coastituency is mobilized With a sense of common purpose comes
makes it possible to change policy thrusts groups are likely to be poorly delineated. in support of the policy while limiting oppo- commitment to carry out the policy and to
(see Elmore, 1987; Howlett, 2009; Linder Various intermediarles such as governmental sition, The pollution abatement regime for resist efforts to undermine it.
and Peters, 1984). This may consist of devel- organizations and street-level bureaucrats reducing pollution in the United States was The durability of policies is as much
oping a policy design that is supported by a will exist, but are likely to be relatively strong in the 1970s because of the streogth dependent on the broader political context
new coalition among interests with the coali- uninterested. of environmental groups and the decisión as it is on the preceding forces (see Jochim
tion based around a new combination of Two broad strategies are potentially rele- by the Environmental Protection Agency to and May, 2010). As new political aügn-
policy instruments. The political logic may vant to the design of policies when publics only pursue notable polluters. The powerful ments take shape, the composition of inter-
also consist of a different political strategy are lacking. One is dixect governmental pro- forces behind this regime and their ties ests who have privileged access to political
than used in the past efforts to enact new visión of programs without relying upon to political power, provided a basis at institutions changes. As a result, the coali-
policies. This may include creating a crisis, other intermediaries. In some instances, such least initially for warding off opposition tions that support specific policy regimes
or the appearance of one, so as to make the as the response to terrorismo a centrally- during implementation (see Andrews, 1999: and strong implementation are weakened.
case for new policies. Or, it may include find- managed and implemented program is neces- 238-239). As the forces weaken or are For example, the emergence of the busi-
ing a leader willing to cake the blame for sary for achieving rapid response to diffuse altered, the durability of a regime is under- ness 'pro-growth' coalition in the United
the negative impacts of the policy. problems. In other instances, such as provi- mined and potentially destabilized. States under the Reagan administration
sión of terrorism insurance, direct govem- The political dynamic that affects policy shifted the balance of power towards busi-
Policies without publics ment action is a necessary substitute for the durability is also influenced by the way in ness and ultimately chipped away at the
A contrasting political world is that of poli- faults of prívate markets. A second strategy which the use of different tools affects environmental pollution abatement regime
cies without publics. This is the opposite end is to stimulate the formation of publics. various interests. Smith and Ingram (2002; of the 1970s (see Andrews, 1999: 256-261).
286 THE SAGE H A N D 6 0 0 K OF PUBLIC A D M I N I S T R A R O N
POLICY DESIGN A N D I M P L E M E N T A T I O N 287

SHAP1NG IMPLEMENTATiON - The underlying philosopbical or ideologi- with respect to the degree to which particular Peters, 1989: Schneider and Ingram, 1997).
C H O I C E S IN P O L I C Y D E S I G N cal glue provides important policy ratiotiale groups are targeted (a focused policy versus Part of the theory of change are presumptions
for linking solutions to problems. recogniz- a more general one), with respect to the het- about the workings of different policy instru-
ing that any given intent can be justified and erogeneity of the affected groups (whether ments or tools that. as articulated by Salamon
The process of policy design and implemen-
carried out in a variety of ways (Donovan, they are similar or differ greatly), and whether (2002). structure action in identifiable ways.
tation is not simply one of assembling parts
2001; Stone, 1989). Linder and Peters (1984, the policy is new or an adaptación of an exist- Strategy, ideoiogy, and politics influence
and plugging in implementation machinery,
1989). among others, have argued that differ- ing policy. the ways in which different- tools are com-
The compromisos that are necessary to gain
ent national policy styles, reflecting cross- How does the scope of the policy affect bined into policy mixes.. The strategic issues
support for a given policy explain why policy
national differences in policy approaches. policy implementation? There are tradeoffs revolve around policy analysis considera-
designs and implementation structures are
establish the foundations for such philoso- that present a basic dilemma for policy tions concerning the appropriate role of gov-
often messy. Recogninng these faets. how-
phies. Noteworthy studies of the develop- implementation. On the one hand, all else emment and other actors, the potential means
ever, does not negate the valué of considering
ment of policy regioies concerning economic being equal. a more contained policy is easier of intervention. and the costs and feasibility
how choices made when designiag policies
policy (Hall. 1993). social policy (Heclo, to implement (Mazmanian and Sabatier, of carrying out programs. The possible com-
potentially shape policy implementation.
1974). and other reforms (Jochim and May, 1983). On the other hand, the likely impaets binations of tools into policies provides a
2010) bighlight the role of ideas, interests, of a more contained policy are more liroited bewildering array of potential choices, but it
and institutions in shaping the contours of in that fewer are affected by the policy. This is often the ideological glue that guides
Policy intentíons and philosophy dilemma gets to the basic issue of the tracta- choices about different potential mixes. The
policy regimes.
Perhaps the overriding considerations in How does policy intention affect imple- bility of the policy, which has been a key political considerations for the choice of
shapiag the contours of a policy are the mentation? Rather than setting forth explicit variable in thinking about prospective imple- policy instruments affecting target groups
intenüons for and philosophy of the policy. Is directions for policy, it sets boundaries mentation success. invoke the dynamics discussed earlier in this
the policy intended to provide benefits for around choices of policy instruments and As the scope of a policy becomes more chapter. as theorized about by Anne Schneider
particular segments of society. rescrict behav- implementation structures (see Howlett, heterogeneous with respect to affected groups and Helen Ingram (1997: 102-135). They
iors in preventing harm, mobüize action on 2009). Thus. for example, a conservative or other components, there is likely to be suggest that perceptions of the social con-
the part of groups to address a problem, or ideological approach may favor use of tax greater need and political pressure for policy structions and perceived political power of
something else? Policy intentions establish incentives, while a less conservadve govem- adaptación in impiercentation. What consti- target populatíons profoundly influcnces the
the goals and type of policy that is to be put ment may prefer direct subsidies to promote tutes appropriate adaptation has not been choice of policy instruments. In selecting
in place. They also establish the contours of particular ends. One key lesson for policy considered in the implementation literature policy tools. policy makers treac groups as
political debate that shape eventual politics design is to fashion instruments and imple- beyond the observation that such adaptation advantaged (deserving, powerful groups).
of policy adoption and implementation. mentation approaches (means) that are con- can add valué to policy. The topic of design- deviants (undeserving, weaker groups),
A key lesson of efforts to classify different sistent with the policy intent (goals). ing policies to promote learning about appro- dependants (deserving, weaker groups). or
tvpes of policies is the dual relationship Otherwise, the poíicy is workiag at cross- priate adaptation has been considered more contenders (undeserving, powerful groups).
between politics and policy. As discussed in purposes. A second key lesson is that the generally in the literature concerning policy Regardless of the forces that lead to the
a seminal árdele by Lowi (1972), not only political environment, i.e., the target groups leaming (May, 1992) and the evolution of selection of different tools aimed at affecting
does politics affect the design of policies but and field staff that implement the policy. policies over time (Majone and Wildavsky, the behaviors of target groups, it is clear that
also the choice of policy affeets the associ- must be supportive of the policy intention. 1979). policy tools differ with respect to the imple-
ated politics. Lowi demonstrated this in Otherwise. they may exercise principlcd dis- mentation issues they raise. One basic issue
showing the different politics associated with agreement with the policy and work to sub- is the receptivity of target groups to their
distributive, redistributive. and regulatory ven it. This is one reason why. as discussed Policy instruments affecting treatment, Schneider and Ingram (1997:
policies. Wilson (1973) further elaborated below. it is important to build features into 140-149. see also Smith and Ingram. 2002)
target groups
upon this framework in showing how the policies for building commitment to policy suggest target groups react to the negative
perceptions of the distributions of costs and goals. The means for bringing about behavioral messages that are embedded in tools that are
benefits of a given policy affect polidcs by changes among affected groups or for deliv- burdensome, thereby undermining the ease
creaüng different challenges for policy enact- ering governmental services to segments of of implementation. As discussed by Lester
ment and implementation. The important society entail choiccs about the appropriate Salamon and various contributors to the
Scope of a policy means of intervention. As Majone and edited book. The Tools of Government (2002),
point for implementation scholars of research
about the duality of policy and politics is that The scope of the policy addresses the scale of Wildavsky (1979) articulated. all policies policy tools vary in terms of their degree of
the political environment for policy imple- the undertaking. This can be charactenzed contain hypotheses about how to bring about automaticity, direetness, and coerciveness.
mentation is a malleable landscape that can with respect to geographic scale (whether a change - a theory of change - that may or The prospects for implementation problems
be affected by policy content. policy is national or more limited in scale). may not be adequate (see also Linder and grow as policy designs invoke tools that are
288 THE SAGE H A N D B O O K OF P U 8 U C A D M I N I S T R A T I O N POLICY DESIGN A N D I M P L E M E N T A T I O N 289

less automaüc in their implementation by given policy. The choice of a structure is more constructive, set of relationships. It support of the policy. The latter is particu-
virtue of introducing new ways of doing rarely a simple matter of naming a govern- also strongly signáis a desire to do things larly challenging for issues for which there is
business, by being more indirect in working mental organization to carry out a policy. differently. little incentive for organized interests to
through actions by múltiple entities, and by One of the key themes of this Handbook evolve in pursuit of a policy. The mobiliza-
being more coercive with respect to burden- is the increased role of networks of public tion of constituencies is also important for
ing targets. The important lesson for policy and prívate actors in carrying out policies. sustaining policies over time.
design and implementation is that that the Laurence O'Toole (Chapter 19), in discuss- CONCLUSION Policy design is, of course. not the only
mix of instruments needs to adhere to an ing interorganizational relations and policy factor that shapes implementation processes
overall strategy for which the elements do implementation. makes a convincing case This chapter has addressed the interplay and outcomes. The observations in this
not work at cross-purposes. that it is no longer sufñcient to understand of policy design and implementation. Policy chapter need to be considered along with the
how governmental agencies operate to fully design is not simply a technocratic task discussion of interorganizational relations
understand policy implementation. It is now undertaken in a backroom that entails the and policy implementation by Laurence
necessary to understand the dynamics and assembly of policy instruments to achieve O'Toole (Chapter 19) and the discussion of
Policy instruments affecting
operations of other types of institutions and some end. Ñor is implementation an admin- street-level bureaucracy in implementation
intermediarles istrative task of handing over policy details by Marcia Meyers and Vibeke Lehmann
their relationships. As O'Toole elaborates,
Although much of the discussion of policy this in turn introduces a host of possibilities to an organizational machinery. Policy Nielsen (Chapter IS). Although much of the
design focuses on the intended targets or and potential pitfalls. design and implementation are tasks of policy implementation literature has moved on to
outcomes of policy. the intermediaries The guidance of the implementation litera- and political problem solving that are subject address the role of other factors in shaping
charged with carrying out policy are also ture about relevant structures has shifted to a variety of pressures. This chapter has implementation, it is worth remembering the
relevant. The key advice of the literatura is from advice to clarify and simplify them (see considered how different political environ- basic axiom that well-designed policies are
that policies should contain features that Mazmanian and Sabatier, 1983) to advice ments foster implementation and design necessary but not sufñcient for improving
sncourage or compel intermediaries to carry to develop implementation structures that challenges as weU as how policies shapes implementation prospeets.
out requisite actions for implementing the 'mesh' with policy objectives (see O'Toole. choices about different mixes of policy
policy. Weimer (1992) provides an instruc- 1993). What the latter consists of is not welJ instruments and the durability of policies.
tive set of examples of how creation of desir- articulated in the literature. It can be thought The literature addressing the nexus of
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