TEL: Week 2: Session 1 Handout

Once you have decided your project idea. Now it is time to agree the full 5W’s concept and SMART objectives

The Concept:
The idea of these mini meals available for students during lunchtime, not only to create a unique, fun and relaxing moment but also to
create a moment of English tradition.
‘’Afternoon tea is an English tradition dating back to the 1800s of taking tea with three courses of finger food, sweets, scones, and
savories or tea sandwiches. It’s a delightful and relaxing time to sit back and really savor tea, treats, and good company ’’

Class and Group Number: Group 3

Event Name: ?
What (Activities, Programme & Format):
1. Polaroid moment?

Where (Virtual or Physical Event):

Charter House

When (Date & Time):

Thursdays 23th
At lunch time 13,00
Who (Target Audience, Audience Profile, Approximate number)

Student (which course)?

Why (motives / reasons for audience to attend):

To deliver a memorable, relaxing and enjoyable experience

Your Projects SMART Objectives

Type Objective (ensure it is SMART)
Financial
Aim for break-even event or profit.
Self support, employer sponsorship (food and beverage, equipment) .

Attendance

30-40 people

Quality / Satisfaction

Operational
 Financial Attendance Quality Operational

Overall Size of event % level of To have the

Revenue e.g. e.g 30 students attendee guest speaker
Revenue of attending the satisfaction e.g. confirmed by xx
£100 through event 80% of date
selling 20 audience rate
tickets at £5 per the quality of
ticket 1 week the event
before the event Excellent –
Good

SPECIFIC
What we will do?
Bridgerton Countryside Afternoon tea event

Why?
To deliver a memorable, relaxing and enjoyable experience
Who?
All the team members

When?
Thursday 23th of March 2023

What steps?
Define goals and objectives
Sharing responsibilities whitin the team
Allocate a budget
Book the venue
Provide a risk assessment evaluation
Create event branding and start advertising
Contact and secure sponsors and suppliers
Launch ticket sales
Coordinate with event suppliers
Organise activities and enterteinment
Manage day of set-up and executions
Conduct post event analysis
Aim to achieve a profit of +500 pounds

MEASURABLE

How to measure?
Each time a ticket is sold before the event and during it the team records the sales data. At the end of the event, the team calculate the total
sales revenue generated to see if the team met their objectives.The team aim to achieve around 80% of attendees at the event to generate a
successful experience and hit our goals.

ACHIEVABLE
Based on the team resources it will be delivered a successful event by the deadline.
The team will generate a 20% of presale tickets for the event using our social media marketing strategy and word of mouth by the first week of
March 2023.
RELEVANT
The team is capable to deliver a successful event because it believes in the industry, invest effort, has passion,and problem solving skills.
The Social Media Marketing communication will boost the event and generate more leads. It will results in produce social gathering,
networking, a sense of wellbeing and meets the inflated market offering a reasonable price.

TIME-BOUND

When will the goal be achieved?

The 23th of March 2023, from 13.00 pm to 14.00 pm

What can be done before?

Planning in details and working on the Communication

Assuring a 20 % of participants at the event by the first week of March 2023.

What can be achieved four weeks from now?

The team will deliver a great advertising and a pre-sale tickets

SPECIFIC
What we will do?
Countryside Afternoon tea event

Why?
To deliver a memorable, relaxing and enjoyable experience

Who?
All the team members

When?
Thursday 23th of March 2023
What steps?
Define goals and objectives
Sharing responsibilities whitin the team
Allocate a budget
Book the venue
Provide a risk assessment evaluation
Create event branding and start advertising
Contact and secure sponsors and suppliers
Launch ticket sales
Coordinate with event suppliers
Organise activities and enterteinment
Manage day of set-up and executions
Conduct post event analysis
Aim to achieve a profit of +500 pounds

MEASURABLE
How to measure?
Each time a ticket is sold before the event and during it the team records the sales data. At the end of the event, the team calculate the total
sales revenue generated to see if the team met their objectives.The team aim to achieve around 80% of attendees at the event to generate a
successful experience and hit our goals.

ACHIEVABLE
Based on the team resources it will be delivered a successful event by the deadline.
The team will generate a 20% of presale tickets for the event using our social media marketing strategy and word of mouth by the first week of
March 2023.

RELEVANT
The team is capable to deliver a successful event because it believes in the industry, invest effort, has passion,and problem solving skills.
The Social Media Marketing communication will boost the event and generate more leads. It will results in produce social gathering,
networking, a sense of wellbeing and meets the inflated market offering a reasonable price.
TIME-BOUND
When will the goal be achieved?

The 23th of March 2023, from 13.00 pm to 14.00 pm

What can be done before?

Planning in details and working on the Communication

Assuring a 20 % of participants at the event by the first week of March 2023.

What can be achieved four weeks from now?

The team will deliver a great advertising and a pre-sale tickets