PROJECT KSHITIJ

Kshitij aims to create a collaborative platform, connecting struggling

NGOs with potential donors, corporate partners, and volunteers. Through targeted
funding campaigns, skill-building workshops, and networking events, it is painting
a brighter horizon for every noble cause

Aman Karn Niharika Aggarwal Anshu Raj

 Need and Need Assessment
LOW EDUCATIONAL MALNUTRITION TECHNOLOGICAL LIMITED
PERFORMANCE AMONG STUDENTS INEQUITY HEALTHCARE ACCESS

Children enrolled in Schools in India Rural population

95% NGO's employees 5.6 Delhi’s Anganwadi 47% lack access to 70% lacks access to
are untrained Lakhs
centers, March 2020 technology basic healthcare

Schools in India Schools in India

22.2% Students drop out 31 NGOs in India 38%
of schools in India Lakhs are operating. 15% have access to have usable toilets
computers ISOLATION OF NGOs

❑ Many NGOs work in isolation

NEED FOR COVID-19 ❑ Limited collaboration with other

NEED FOR
IMPROVEMENT
CLOUD KITCHEN
✓ Need for basic ✓ Empowering adults
infrastructure in and SHGs by
schools. providing jobs
✓ Introducing a good ✓ Providing income
teaching curriculum opportunities for
at primary levels. housewives
FUNDING
HIGHLIGHTED GAPS organizations or the government
STRUGGLES
✓ NGOs have less ✓ Need for proper
than INR 5 lakhs ventilation and BENEFITS OF COLLABORATION
for operations. sanitation facilities
❑ Sharing resources and expertise
✓ Resource scarcity ✓ Preventing the
for programs and spread of disease ❑ Leveraging funding for greater
initiatives. in schools. impact

USP & FUTURE PROSPECTUS

NEED ASSESSMENT SAARTHI POSHAN INNOVATION VALUE OFFERINGS MARKETING STRATEGIES OUR IMPACT FINANCIALS
& SCALABILITY 1
 About Saarthi
Saarthi focuses on restructuring and upliftment of NGOs with the aim of revitalizing them and making them self-sufficient.

Insufficient Healthcare and Sanitation facilities

SUSTAINABILITY
Monitoring children's health with regular check-
ups & mobile clinics for swift response to EDUCATION CENTRIC APPROACH
emergencies. Project prioritizes improving education
quality through providing essential
resources and teacher training
Unorganized Education System
CHALLENGES ADDRESSED

Innovative teaching for 21st-century skills: COMMUNITY INVOLVEMENT

Fostering interactive learning, critical thinking, Engages local community in identifying
collaboration, and creativity by personalization. and addressing NGO needs, fostering
sustainable local support

Inadequate Infrastructure
MONITORING & EVALUATION SYSTEM
Evaluate NGO education needs, and furnish Implements regular assessment to
essential equipment to enhance educational ensure sustainability and allowing
quality for beneficiaries. adjustments for long-term success

Limited Financial Resources for NGOs CAPACITY BUILDING

Focus on enhancing NGO capacity by
Creating an app-based funding model connecting offering teacher training, & other
small NGOs with companies for CSR project essential equipment for a lasting impact
support.

USP & FUTURE PROSPECTUS

NEED ASSESSMENT SAARTHI POSHAN INNOVATION VALUE OFFERINGS MARKETING STRATEGIES OUR IMPACT FINANCIALS
& SCALABILITY 2
 Model of Poshan
Poshan comprises two distinct models: one involves providing tiffin services, while the other focuses on establishing kiosks by employing individuals in need.
The revenue generated in Poshan is used in Saarthi through the process of cross-subsidization.
TIFFIN SERVICE MODEL KIOSK SETUP
Modernizing student dining: Affordable, healthy meals delivered efficiently through The kiosk aims to offer nutritious and cost-effective meals to students while
third-party platforms. Scalable, sustainable, and community-focused. simultaneously providing employment opportunities for those in need.

• College partnerships for student convenience.

• Online orders through WhatsApp for wider •Primary: College students and faculty seeking
audience reach. diverse, affordable, and convenient meals.
TARGET MARKET TARGET MARKET
• Corporate collaborations for workplace
•Secondary: Visitors during college events.
solutions.

USP
USP

Balanced menu for Partnership Jobs for Special discounts

Healthy and Efficient Delivery Social Transparent Diverse Selling health-conscious with NGOs individuals facing & loyalty
affordable meals system Impact Feedback Avenues choices challenges programs

Procure supplies from Optimizing delivery with Inclusively hire and Streamline sales, engage
various wholesale autonomous vehicles train for effective customers, amplify
markets for speed and efficiency. service. promotions.

Renting a kitchen BMI-based menu Collaborate with a food Create a varied,

and training the for standardized chain, locate kiosk in healthy, and affordable
SHG members` controls. crowded college zones. menu for students.

USP & FUTURE PROSPECTUS

NEED ASSESSMENT SAARTHI POSHAN INNOVATION VALUE OFFERINGS MARKETING STRATEGIES OUR IMPACT FINANCIALS
& SCALABILITY 3
 Innovation
The education model consists of the Preschool Curriculum (3-5 years), Elementary Curriculum (6-11), Middle School Curriculum (12-14 years) and Highschool
Curriculum (15-18 years). It aims to teach in a modern and effective manner while also clearing the basic concepts of the students.

Language Mathematics Sciences Social Science FUNDING MODEL

FOR PROJECT
▪ Use interactive and o Development of the App-
▪ Use hands-on ▪ Use case studies ▪ Use student-led
multisensory based Platform
activities, and simulations, inquiry
teaching o Listing of NGOs
introduce shapes digital tools projects, experime
techniques o Verification of NGOs
Education and colors ▪ Primary sources nts simulations
▪ Storytelling and o Onboarding of Companies
▪ Real-life such as historical ▪ Visualization
Model puppetry, literature
examples, and documents tools, digital tools o Matching of NGOs and
circles Companies
Teaching ▪ Gamification
group work ▪ Use debates, mock & multimedia
▪ Online simulations trials, and group presentations o Funding Process
techniques and o Monitoring and
& games tasks
digital tools Evaluation

OTHER ENHANCEMENT IN CURRICULUM

Uplifting the status of Implement Digital Utilizing Interns Utilize free educational
Infrastructure Learning from College resources
We'll conduct a Rental schemes Recruiting college We supplement
survey to assess from companies, interns to teach at our curriculum
furniture and Govt schemes like minimal costs with free online
equipment needs Digital India offer benefiting both courses for added
and create a budget subsidies students & NGOs value

USP & FUTURE PROSPECTUS

NEED ASSESSMENT SAARTHI POSHAN INNOVATION VALUE OFFERINGS MARKETING STRATEGIES OUR IMPACT FINANCIALS
& SCALABILITY 4
 Value Offerings and Key Partners
UPLIFTING THE
INFRASTRUCTURE ▪ In the form of furniture and equipment. KEY PARTNERS
▪ Source recycled multilayer plastic sheets, benches, and other
furniture items.

NUTRITION AND

V
HEALTCARE FACILITIES ▪ Regular health checkups for children, which will include 2-3 times
BMI check and 1-time full body check in a year.
▪ Facility of mobile clinic for NGOs.

A
▪ Partnered with Zomato (Feeding India initiative) to serve the food
to the poor people or the people in need

EMPLOYMENT

L
OPPOTUNITIES
▪ Our tiffin service project will create employment opportunities for
the parents of children studying in NGOs.​

U COMPREHENSIVE
▪ Plan ranging from preschool curriculum to high school curriculum.

E
EDUCATION MODEL
▪ Utilization of free educational resources and implementation of
digital learning.

CONDUCTING SESSIONS
ON HEALTHY LIFESTYLE ▪ Awareness sessions on practicing healthy lifestyle habits such as a
session on sanitation to ensure cleanliness and hygiene.

USP & FUTURE PROSPECTUS

NEED ASSESSMENT SAARTHI POSHAN INNOVATION VALUE OFFERINGS MARKETING STRATEGIES OUR IMPACT FINANCIALS
& SCALABILITY 5
 USP & Marketing Strategies
MARKETING STRATEGIES

Low Price Point

▪ The price point of our tiffin service model will be lower
than that of the competitors (the average rate is 50-80
INR). Community Partner with Educational
Engagement Influencers Campaigns

Cross Subsidization Organize community Collaborate with social Enabling them to

events, workshops, and media and micro contribute to their family's
▪ The model involves generating funds through the tastings to involve local influencers who support income while ensuring

OUR tiffin service model and using the same for NGO
restructuring.
communities in
supporting SHGs.
social causes to increase
project’s visibility.
their children receive
proper nutrition.

USP
Holistic Development
▪ This involves development on the part of both
children in NGOs and the workers of SHGs through Digital Student Ambassadors
Collaborations
training and skill development. Presence Program
Using a website and social Recruit passionate students Forge partnerships with
media platforms to as ambassadors who can local businesses, and other
Sustainable showcase the work of promote the project within NGOs to amplify your
▪ Using sustainable materials for furniture and equipment SHGs and share success their social circles,and reach and leverage their
such as recycled multilayer plastic sheets. stories, testimonials. classrooms networks.

USP & FUTURE PROSPECTUS

NEED ASSESSMENT SAARTHI POSHAN INNOVATION VALUE OFFERINGS MARKETING STRATEGIES OUR IMPACT FINANCIALS
& SCALABILITY 6
 Our Impact
35 Entrepreneurs IMPACT FIGURES
₹ 25,000 Income of entrepreneurs MINIMUM WASTE GENERATION
₹ 40,500 Profit generated WASTE DISPOSAL SYSTEM
₹ 2,43,000 Revenue generated
The tiffin service initiative is set to make an
11,000+ Customers environmental impact by advocating for
sustainable practices, including the
62 % Rise in 21,882 People
KEY PERFORMANCE INDICATORS education levels directly impacted
reduction of food waste and the adoption of
Job Income
eco-friendly packaging
Creation Generated

Economic Local
Activity Economic 100 + Children 43 % Rise in
received quality
Generated Development efficiency of NGOs
education

The tiffin service initiative The tiffin service project aims

aims to make a positive to create a social impact by
economic contribution by enhancing the health and
offering employment ENVIRONMENTAL nutrition outcomes within
opportunities to parents the targeted communities,
whose children are including students and office
enrolled in NGOs workers
ECONOMIC SOCIAL
USP & FUTURE PROSPECTUS
NEED ASSESSMENT SAARTHI POSHAN INNOVATION VALUE OFFERINGS MARKETING STRATEGIES OUR IMPACT FINANCIALS
& SCALABILITY 7
 Financials
Revenue Gross Profit UNIT COSTING OF A TIFFIN (monthly)
MONTHLY EXPENSES
₹5.97 Lakhs ₹99,500 Tiffin box Delivery charges Food
Projected Projected Trend
Particulars Amount (₹)
Trend
₹ 16.38 Lakh ₹ 2.73 Lakh 6% Cleaning material cost 706
₹ 150 Human Resource Cost 30,000
Financial Projection (Yearly)
NGOs expenses 26,400
Q3 2024 34%
TOTAL COST Awareness cost 14,400
Q2 2024 60%
Q1 2024 ₹ 2500 ₹ 850
TOTAL 71,506
2023 ₹ 1500
0 500000 1000000 1500000 2000000 2500000
Financial - 3 months trend
Gross Profit Cost of goods sold Revenue
250000 50000
200000 40000
OPERATIONAL PROJECTIONS
150000 30000
Descriptions Oct - Dec 2023 Jan – Mar 2024 Apr – June July –
2024 Sept 2024 100000 20000
50000 10000
Revenue 597000 942000 1443000 2016000
0 0
Cost of Goods Sold 497500 785000 1202500 1680000 Oct-23 Nov-23 Dec-23

Gross Profit 99500 157000 240500 336000 Revenue cogs Gross Profit

USP & FUTURE PROSPECTUS

NEED ASSESSMENT SAARTHI POSHAN INNOVATION VALUE OFFERINGS MARKETING STRATEGIES OUR IMPACT FINANCIALS
& SCALABILITY 7
 Future Prospects and Scalability
FUTURE PROSPECTS SCALABILITY
Kshitij expanded to the states
Empowering NGOs for a sustainable education model. of Haryana, Uttar Pradesh,
Market Opportunity: Eco-packaging, waste Rajasthan and Bihar in future
segregation, bio plastics for sustainable practices.

Ensuring our online presence on various platforms.

Revenue growth strategies: Introducing basic and

premium subscriptions, innovative teaching, etc.
Expanding Kshitij in Delhi, UP, Rajasthan & Haryana.

Scalability Approach: Launching a cloud kitchen, Strategic partnerships, SHG training & menu expansion. Expansion of Kshitij
partnering with NGOs Presence of Kshitij

Future Objectives (By

Current Outlook
2025)
Currently focusing on Delhi
2023 2025 2027

FIVE YEAR FUTURE

Expanding into populous states
market. and rural areas
2024 2026
Revenue – ₹ 2,43,000 Revenue projected- ₹16,38,000
NGOs efficiency – 43% NGOs efficiency – 70%
Rise in education level- 62% Rise in education level- 87%
Introducing
Launching and Expanding Expanding Digital education
Services offering- Education to Expanding services to include sustainable
establishment Project Kshitij & diversifying module for
children, tiffin services, health product manufacturing and product
of Project in neighbouring health services children and
and sanitation. sales. manufacturing
Kshitij states. in NGOs. health camps.
& selling.

USP & FUTURE PROSPECTUS

NEED ASSESSMENT SAARTHI POSHAN INNOVATION VALUE OFFERINGS MARKETING STRATEGIES OUR IMPACT FINANCIALS
& SCALABILITY 9
THANK YOU