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MYCEPURE
INNOVATING WITH NATURE'S TECHNOLOGY

TEAM- SPRR
 01 02 03 04
The Silent Mycelium Business Pricing
Crisis Filter Model

05 06 07 08
Current SWOT Alignment Future Plans
Scenario Analysis with SDG’s
THE SILENT CRISIS

Limited access to clean drinking water in rural communities and

areas affected by natural disasters

Millions in India lack safe drinking water despite the country's water
resources. Uneven distribution and pollution leave 163 million vulnerable
to waterborne diseases, according to the World Bank. This crisis
disproportionately affects rural and low-income communities,
highlighting the need for innovative solutions like portable mycelium
filters.
 Network of
Threads
MYCELIUM FILTER - BIOFILTRATION FOR CLEAN WATER

WHAT IS MYCELIUM?
Mycelium's web-like network can break down and absorb a variety of
pollutants, including organic matter, some bacteria, and even certain heavy
metals. Mycelium is the extensive network of thread-like filaments that grows
beneath the surface.
Mycelium FILTER harnesses the power of this natural bioremediation process to
create a sustainable solution for clean water.

1. Fast-growing, water-loving fungi form the filter's base.

2. They grow on a bed of agricultural waste like rice husks in reusable molds.
3. The self-assembling design clicks together for easy use.
4. Multiple filter layers, each with a purpose:
a. Denser top layer traps large particles.
b. Porous layers below capture bacteria and other contaminants.
c. Optional activated charcoal layer for extra filtration.
5. Water flows through, biodegrading pollutants with natural power!
CURRENT SCENARIO
 BUSINESS MODEL

Empowerment
Focus USP Competitors Marketing Revenue Generation
Local communities in 1. Sustainable and 1. Local Direct Sales: Rural
filter production and Biodegradable Amplytica ambassadors Focus (Target villages,
distribution. Provide 2. Self-Assembling Bioalt 2. Mobile slums with subsidized
training workshops and Portable
Ekoline information vans pricing)
on filter assembly,
3. Natural 3. Personal Selling
maintenance, and
biodegradation
Algaesys NGO Partnerships:
water hygiene 4. Pilot projects
4. Affordable and disaster relief
practices. 5. Local radio
Accessible stations organizations (Offer
discounted filters for
bulk purchases by
Target Market NGOs)
Age: Rental Model:
Primarily adults Economy: Temporary Needs (Cater
Location: Low-income and middle- to short-term clean
Tier Cities: peri-urban income households Local Sourcing water needs in disaster
areas or slums within zones or events)
large cities
Mushrooms
Profession:
Future Potential:
Rural Areas: villages and Farmers, agricultural Agricultural waste
workers, daily wage laborers Subscription for
remote communities Recycled paper
Services
PRICING
Material Direct Labor Overhead
Agricultural waste, recycled Factory rent, utilities, and
Manufacturing paper: ₹ 2-5 per filter Minimal direct labor: ₹ 3-5 administration: ₹ 5-10 per filter -
Mycelium culture and growth per filter
Cost This cost will be distributed
medium: ₹ 5-10 per filter
biodegradable materials: ₹ 10- across total filter production.
15 per filter

Subsidized Price (Rural Areas) Market Price (General Consumers)

₹ 30-40 per filter. This price point can be
achieved through: .₹ 50-70 per filter. This price reflects
Target Selling * Lower profit margin to prioritize the value proposition and allows for
Price accessibility. profit to support growth and
* Partnerships with NGOs or government innovation.
initiatives for bulk purchases with
subsidies.

Volume Discounts Rental Model Replacement Filters

Additional
Considerations Offer discounts for bulk Explore a pilot rental Develop a system for affordable
purchases by NGOs or program for temporary replacement mycelium cartridges
organizations. needs (e.g., disaster relief) or filter components to ensure
with a daily or weekly fee. long-term use.
SWOT ANALYSIS ALIGNMENT WITH
SDG’S
S
Strength
Innovative Technology Self-Assembling Design Dani Martinez
Bioremediation Power Bioremediation Power
GOOD HEALTH AND WELL-BEING
Ensure access to clean water for
improved sanitation and health

W
Weakness outcomes.
Early Stage Development Durability and Longevity Dani Martinez
Limited Production Capacity
Public Perception

CLEAN WATER AND SANITATION

Provide a sustainable and readily
Opportunities

0
available water purification solution.
Growing Demand for Clean Water Solutions
Partnerships with NGOs and Governments
Dani Martinez
Grant Funding and Investment
Scalability and Future Applications

CLIMATE ACTION

T
Threats Biodegradable filters contribute to
Regulations and Certifications
Competition DaniaMartinez
lower environmental footprint.
Cost of Production Dependence on External
Factors
 FUTURE PLANS
Construction materials Tiles for pollution control Proteins
Exploring mycelium-based
Researching bioremediation Looking into developing
construction materials for
tiles made from mycelium to nutritious and sustainable protein
sustainable buildings.
combat air and water pollution. sources derived from mycelium.

Packaging materials Leather alternatives

Developing eco-friendly Investigating the potential
packaging solutions of mycelium as a sustainable
using fast-growing and cruelty-free leather
mycelium. alternative.
 THANK YOU !

Ridhi Rawal Riya Verma Shruti Shah