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aspx

Paper Code : DMDS-244

Roll No :..................................
Examination : DECEMBER 2020
2nd Year
Retail Management
Time : 1 Hours ] [ Max. Marks : 60

Instructions :-
Attempt All Questions. All questions carry equal marks.
Fill the 'Bubble' available in OMR Sheet to mark your Answer.
Only one option is correct out of all available option.
There is 1 mark for correct answer.
There is No Negative marking for incorrect answer.

1. Technology in retailing is used us

(A) Bad Coding and Scanners
(B) Internet
(C) Both A and B
(D) None of these
2. Customer spotting involves observing and mapping the actual customer footfalls through data sources like
(A) In-store surveys
(B) Family size
(C) Both A and B
(D) None of these
3. Targeting customer and other information as:
(A) Scarcity of Time
(B) Life-style and status
(C) Both A and B
(D) None of these
4. Integrated marketing communication consists of a quiver of communications fools, includes
(A) Advertising
(B) Direct Marketing
(C) Sales Promotion
(D) All of these
5. Steps for designing an effective IMC strategy are
(A) Situation analysis
(B) Prepare the budget
(C) Corrective measures
(D) All of these
6. Communication objective can be
(A) Long term
(B) Short term
(C) Both A and B
(D) None of these
7. Marketing communication comprises of various constituents like
(A) advertising
(B) event management

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(C) personal selling

(D) All of these
8. In retailing, positioning means
(A) Shopper’s stop
(B) Big Bazaar
(C) Both A and B
(D) None of these
9. The store atmosphere and viewing of the merchandise through its
(A) the overall mood of the customer
(B) abstract communication
(C) Influence the purchase decision
(D) All of these
10. Types of scale’s promotion are
(A) Self financed promotion scheme
(B) Jointly financed sales promotion scheme
(C) Both A and B
(D) None of these
11. Following items are given to customers under jointly financed Sales Promotion Scheme as
(A) Free samples
(B) Free gifts
(C) Coupon
(D) All of these
12. Being is Retailing, the human centric industry, customers come for
(A) Quality
(B) Range
(C) Valuable inputs
(D) All of these
13. The strategic objective of human resource management is
(A) to collectively integrate the capabilities
(B) goals of the employee with the goals of the retail firm.
(C) Both A and B
(D) None of these
14. While designing an organisational structure some important considerations need to be kept in mind as:
(A) Scope of operations
(B) Nature of merchandise
(C) Type of organisation
(D) All of these
15. The retail bullets are generally
(A) own
(B) manage by an individual
(C) family
(D) All of these
16. Any typical retail organisation would company need the human resource functions:

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(A) Job analysis and job design

(B) Training and Development
(C) Lebour Relations
(D) All of these
17. Job-analysis and job design
(A) Training and Development
(B) Labour Relations
(C) Both A and B
(D) None of these
18. We can broadly divided the tasks performed in retail firm under the heads.
(A) Strategic
(B) Merchandising
(C) Both A and B
(D) None of these
19. Some of important theories of motivation are:
(A) Abraham Maslow’s Hierarchy of Needs Model
(B) Herzberg’s two Factor Theory of motivation
(C) McGregor’s Theory of X and theory Y.
(D) All of these
20. Abraham Maslow’s Hierarchy of need model consists
(A) Physical needs
(B) Safety and security
(C) Self-esteem needs
(D) All of these
21. Job Enrichment is:
(A) To increase of a job
(B) Job contents
(C) Work experience to work planned programme
(D) All of these
22. Every job requires certain skill:
(A) To perform
(B) to execute
(C) Both A and B
(D) All of these
23. For devising a retail strategy the retailer must have a very clear understanding and complete information
of ......
(A) Target market
(B) Payment buying trends and preferences
(C) Design promotional strategy
(D) All of these
24. For sourcing of merchandise a retailer has to go through which of the following steps?
(A) Place orders
(B) Make payments
(C) Negotiate terms and condition with them
(D) All of these

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25. Issues in managing the shops is/are:

(A) Store facilities
(B) Merchandise repackaging/ atteration
(C) Either A or B
(D) None of these
26. Type of organisational chart:
(A) Functional chart
(B) Divisional chart
(C) Both A and B
(D) None of these
27. Recruitment process can be
(A) Preparing a clear profile of the potential employee
(B) Analysis and prepare a profile of the type of potential employees desired.
(C) Calculate the number of employees required at present
(D) All of these
28. A retail store has many sources to attract the prospective employee such as.
(A) Through referals—both internal and external
(B) Placement/ employee agencies
(C) Local, regional or national newspaper
(D) All of these
29. Steps can be used in orientation as
(A) Training
(B) Supervision
(C) Evaluation
(D) All of these
30. The right price determines
(A) The total revenue
(B) Profit of the retail store
(C) Both A and B
(D) None of these
31. Profitability is a prime objective to any retail firm which covers
(A) the cost of buying merchandise
(B) the cost of running business
(C) to investment in further expansion of the retail business
(D) All of these
32. According to Porter’s model, factors can broadly segregated into the forces as
(A) Customer
(B) Suppliers
(C) Competitors
(D) All of these
33. The prize sensitivity is based on
(A) Personal factors
(B) Social factors
(C) Both A and B
(D) None of these

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34. Keeping in mind, the points can be remembered while evolving the pricing strategy:
(A) A price range
(B) Need to know the customers
(C) To consider an apt price strategy
(D) All of these
35. Target consumer segments based on price sensitivity as
(A) Economic oriented
(B) Variety oriented
(C) Loyalty oriented
(D) All of these
36. The key effects while examining price elasticity are:
(A) Situation effect
(B) Difficult examining effect
(C) Either A and B
(D) Both A and B
37. Characteristics influence the bargaining power of supplier:
(A) Fragmented source of supply
(B) Number substitutes for the particular merchandise
(C) The switching costs from one supplier to an other
(D) All of these
38. For devising a retail strategy, the retail must have a very clear understanding and complete information as
(A) Target market
(B) Design promotional strategy
(C) Site selection location analysis, layout details
(D) All of these
39. For merchandise sourcing, a retailer has to go through the steps.
(A) Place orders
(B) Maek payments
(C) Both A and B
(D) None of these
40. Managing the shop involves various issues to be looked into like:
(A) Salary facilities
(B) Layout and display
(C) Plan work schedules
(D) All of these
41. Type of organisational charts are:
(A) Functional chart
(B) Divisional chart
(C) Both A and B
(D) None of these
42. Sources of Job applicants can be:
(A) Through referals which can be both internal and external
(B) Placement/ employment agencies
(C) Local regional or national newspapers
(D) All of these

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43. Main orientation programmes are:

(A) Training
(B) Supervision
(C) Evaluation
(D) All of these
44. The range of competition are as
(A) Perfectly competitive market
(B) Monopolistic competition
(C) Oligopoly
(D) All of these
45. Legal issues affecting the retail environment can be divided into
(A) the buying of merchandising
(B) the customer
(C) Both A and B
(D) None of these
46. Different techniques of price selling are:
(A) Price distribution
(B) Predatory pricing
(C) Horizontal Price Fixing
(D) All of these
47. When deciding on pricing objectives retailer needs to consider:
(A) The characteristics product or brand
(B) The resource available
(C) Consumer price elasticity and price points
(D) All of these
48. With the broad objectives retailer may be trying to fulfill the specific objectives:
(A) Profit-objective
(B) Product-Oriented objective
(C) Either A or B
(D) Both A and B
49. Retail-pricing approached base on long-term of the price decisions are
(A) Discount-Oriented
(B) At the market oriented
(C) Upscale Oriented
(D) All of these
50. Retail pricing strategies approach to retailer as
(A) High Low Pricing
(B) Leader Pricing
(C) Both A and B
(D) None of these
51. Price Penetration is most appropriate when:
(A) Product demand is highly price elastic
(B) Substantial economies of scale are available
(C) The product is suitable for mass market
(D) All of these

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52. Method of price lining are:

(A) Psychological pricing
(B) Traditional pricing
(C) Odd-Even pricing
(D) All of these
53. Some of the tactics used by retailer to fine tune the base, price
(A) Coupons
(B) Rebates
(C) Either A or B
(D) Both A and B
54. _________ is a percentage of the cost.
(A) Markup
(B) Margin
(C) Both A and B
(D) All of these
55. Methods can be used for selling detail price:
(A) Cost based method
(B) Competition based method
(C) Demand oriented pricing
(D) All of these
56. Price sensitivity is influenced by a number of factors like
(A) Substitute awareness effect
(B) income effect
(C) Both A and B
(D) None of these
57. Product allocation features are:
(A) Trial merchandise
(B) Full range of services
(C) Limited trial merchandise
(D) All of these
58. Steps to a catagory management approach are:
(A) Analysis of consumer Demand Trends within the catagory
(B) Review the category Mix Options
(C) Assembling the catagory
(D) All of these
59. The process of defining the brand catagory parameters are:
(A) Internal sales data
(B) External intelligence
(C) Both A and B
(D) None of these
60. The classified purchasing decisions into the catagories as follows:
(A) Specifically planned
(B) Generally planned
(C) Substitute Purchase
(D) All of these

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