EXE101 - NET1710

HOW TO WORK
TOGETHER
TOGETHER
Presented by Group 2
 e are 2
WGROUP

01
 Table
Of Content

01
01 02
02 03
03
HOW
THE TO GET MARKETING
THE BUSINESS
THE
CUSTOMER
RECAP TEAM
CASE STUDY ERROR LEARNED
LESSON
SUPPORT LEADERSHIP EVALUATION
 TABLE OF
CONTENT
1) The Recap
2) The Case Study
3) The lesson learned
THE RECAP
Kevin Hale shares valuable insights on building
successful working relationships with co-founders
and optimizing team strengths.
1. Marriage Advice:
Parallels between successful marriages and co-founder relationships.
The importance of dividing roles and responsibilities clearly and defining success and
failure criteria for each area.
The importance of managing conflicts constructively and avoiding the "Four Horsemen"
of criticism, contempt, defensiveness, and stonewalling.
2. Four Strategies to
Avoid Conflict:
Divide and Conquer:
Knowing Attachment Style:
Documented Process
Non-Violent Communication (NVC)
3. Level 3 Conversations:
Founders should engage in deep,
meaningful conversations about goals, roles,
and performance, ensuring everyone is on
the same page and can openly discuss any
issues.
4. Pay Down Emotional Debt:
Just as technical debt in software needs regular attention, so does emotional debt
in relationships.
Address emotional debt promptly. If there’s unresolved tension, it accumulates over
time and affects the relationship.
Case Study
Case Study: Indian Start-up SynergyTech
Co-Founders: Aisha Patel & Rahul Kapoor

Back ground

Scenario

Negotiation Process

Outcome

Conslution Source:https://www.lawfultalks.com/post/the-
role-of-negotiation-in-building-successful-co-
founder-relationships-a-deep-dive
 Background
Aisha, a tech enthusiast, and Rahul, a marketing
maven, came together to form SynergyTech, an
Indian start-up focused on sustainable
agriculture solutions.

Source:https://www.lawfultalks.com/post/the-
role-of-negotiation-in-building-successful-co-
founder-relationships-a-deep-dive
 Scenario

Aisha, a tech enthusiast, and Rahul, a marketing maven,

came together to form SynergyTech, an Indian start-up
focused on sustainable agriculture solutions.
 Negotiation Process
Vision Alignment

Equity Negotiation

Open Communication

Roles and Responsibilities

Decision Framework
 Outcome
The negotiation-based approach of Aisha and
Rahul laid the foundation for a thriving
partnership. Their open discussions and shared
decision-making fostered mutual respect, driving
SynergyTech's success.
 Conslution

Negotiation is the glue that binds

successful co-founder relationships in the
Indian start-up ecosystem.
. By recognizing the impact of negotiation
on co-founder dynamics, start-ups can
build resilient partnerships that drive
innovation
 1. Complementary Skills
2. Shared Vision and Values
3. Effective Communication
4. Adaptability and Flexibility
THE LESSONS 5. Equity and Decision-
Making
LEARNED 6. Conflict Resolution
1. COMPLEMENTARY SKILLS

Aisha Patel (the tech enthusiast) and Rahul

Kapoor (the marketing maven) had
complementary skills. Aisha’s technical expertise
combined with Rahul’s marketing acumen
allowed them to cover different aspects of the
business.
Lesson: Co-founders should seek partners with
skills that complement their own. A diverse skill
set enables a startup to tackle various
challenges effectively.
2. SHARED VISION AND VALUES

Aisha and Rahul had different visions for the

company. Aisha wanted to prioritize cutting-
edge technology, while Rahul emphasized
market penetration.
Lesson: Co-founders must align their visions and
values early on. A shared purpose helps avoid
conflicts and ensures everyone is working
toward the same goals.
3. EFFECTIVE COMMUNICATION

Aisha and Rahul engaged in open

communication. They discussed their differing
viewpoints and found common ground.
Lesson: Co-founders should communicate openly,
actively listen to each other, and address
disagreements constructively. Regular check-ins and
transparency are crucial.
4. ADAPTABILITY AND FLEXIBILITY

Aisha and Rahul adapted their strategies based

on market feedback. They were willing to pivot
when necessary.
Lesson: Startups often face unexpected
challenges. Co-founders must be flexible, willing
to iterate, and adjust their approach as needed.
5. EQUITY AND DECISION-MAKING

Aisha and Rahul negotiated equity distribution.

They considered the trade-offs between control
and wealth.
Lesson: Co-founders should discuss equity early,
considering factors like contributions, roles, and
long-term commitment. Balancing control and
financial gains is essential.
SU
EXE101 - NET1710 - GROUP 2
24

THANK YOU IF YOU HAVE ANY QUESTION, FEEL FREE TO ASK<3